Dynamic social media strategist and digital storyteller with a passion for crafting impactful campaigns that spark engagement and deliver results. From driving audience growth and engagement to championing global sustainability and DEI initiatives, I thrive at the intersection of creativity and data-driven strategy.
Led global Facebook, Instagram, LinkedIn, Twitter, and YouTube campaigns, creating tailored strategies and assets for channel partners to boost brand reach and market impact
Worked with teams to align social media, partner relationships, and influencer collaborations with business goals and audience growth
Utilized analytics tools to track performance, monitor insights, and optimize strategies
Crafted engaging, goal-driven social media copy that increased engagement, impressions, audience growth and supported marketing objectives
Assisted in the creation and execution of paid ad campaigns, ensuring alignment with marketing goals and target audience needs
Set benchmarks and best practices for publishing, KPIs, and channel growth strategies
Supported DEI initiatives, spearheading campaigns that championed inclusivity and diversity
Tracked trends and flagged risks, escalating issues to stakeholders when needed
Coordinated with external partners to create blogs, run campaigns, and analyze performance via Google Analytics
Led organic and paid campaigns across Facebook, Instagram, LinkedIn, Twitter, and YouTube to drive brand growth and engagement
Planned and executed marketing strategies while managing community interactions to build a loyal audience
Used Google Ads to promote YouTube videos, tracking analytics to refine campaign performance
Monitored brand presence online, actively engaging with users to maintain a positive reputation
Drove influencer campaigns to enhance brand awareness and audience reach
Evaluated campaign effectiveness with analytics tools, driving data-informed improvements
Represented the brand at trade shows, fostering connections and expanding market visibility
Scheduled and monitored content for 100+ social media pages, ensuring consistent branding and engagement
Managed customer reviews across platforms, maintaining a positive brand reputation
Supported CMO in executing campaigns and monitoring their success
Designed and ran Facebook and Google Ad campaigns to drive results
Boosted web traffic and engagement through strategic content and targeted advertising.