Jeffrey Michael Crabtree
St. Helena,CA
Summary
Wine and hospitality professional with 12 years of experience in premium wine education and direct-to-consumer sales. Proven track record in fostering client loyalty and representing prestigious wineries with professionalism. Skilled in enhancing guest experiences through impactful storytelling and exceptional service. Actively pursuing roles within dynamic teams dedicated to guest engagement and sales growth.
Overview
22
22
years of professional experience
Work History
Wine Educator / Estate Ambassador
Del Dotto Vineyards
St. Helena, CA
09.2016 - Current
- Conducted engaging educational wine tours highlighting history, terroir, and barrel aging.
- Hosted private and group tastings, driving DTC and Wine Club conversions.
- Maintained and expanded relationships with high-value clients and club members.
- Represented the estate during special events, strengthening brand visibility.
Estate Representative
Ladera Vineyards
Angwin, CA
05.2015 - 08.2016
- Led historical tours and in-depth tastings for guests and VIPs.
- Worked closely with DTC team to surpass quarterly sales goals.
- Promoted Wine Club membership with strong conversion metrics.
Tasting Room Associate
Provenance & Hewitt Vineyard
Rutherford
03.2013 - 05.2015
- Delivered exceptional guest service in both high-end seated and group tastings.
- Represented the wineries at on- and off-site events.
- Actively sold Wine Club memberships and contributed to event planning.
Electrician
Los Angeles County
Sonoma County
01.2003 - 01.2013
- Managed remodeling and new construction projects to ensure timely completion.
- Established a loyal client base through reliable, high-quality service delivery.
- Executed electrical installations, maintenance, and repairs of systems, wiring, fixtures, and components.
Skills
- Skilled in building rapport with diverse audiences through clear, engaging, and approachable dialogue
- Experienced in conducting guided tastings and educational sessions tailored to all knowledge levels
- Adept at using consultative sales techniques to drive wine sales, club memberships, and upselling opportunities
- Self-motivated and reliable, excels in unsupervised roles, managing schedules and tasks efficiently
- Strong team player with experience supporting cross-functional teams in event planning, guest services, and product promotion
- Enthusiastic about creating memorable guest experiences through storytelling, education, and personalized service
Timeline
Wine Educator / Estate Ambassador
Del Dotto Vineyards
09.2016 - Current
Estate Representative
Ladera Vineyards
05.2015 - 08.2016
Tasting Room Associate
Provenance & Hewitt Vineyard
03.2013 - 05.2015
Electrician
Los Angeles County
01.2003 - 01.2013
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