Secured $10M in new business for San Diego market by hiring and nurturing 4 outside sales reps, maximizing productivity and revenue potential by directing staff recruitment and training
Launched a full line of bakery products via conducting research on the target marketplace
Drove business growth by establishing and fortifying business relationships with customers
Ensured success by monitoring performance metrics to gauge the efficacy of strategies.
Director of Sales
CSM / BakeMark
Pico Rivera, CA
01.2016 - 01.2021
Optimized 45-associate team by orchestrating sales initiatives, liaising with Division Senior VP of Sales to report progress toward objectives in line with $250M budget
Attained number 1 ranking out of 26 distribution centers through growing sales and gross profits by 9%+ in 3 consecutive fiscal years, overseeing P&L, fiscal year, and EBITDA target functions
Increased sales productivity and profitability through championing the execution of CRM tools
Delivered EBITDA targets for 4 consecutive years by supervising the team tasked with overseeing export business operations
Awarded 2018 Branch of the Year through consistent exceptional performance.
Vice President, Sales
US Foods, Inc. (Formerly Alliant and Kraft Foodservice)
San Diego, CA
01.1991 - 01.2016
Generated $280M in revenue by coordinating operations of division, including multiple sales channels, encompassing national accounts and 45 territories
Developed organization with 50+ sales managers in addition to sales support units by conducting field training of sales representatives to support account planning and management
Achieved number 1 ranking out of 54 nationwide in annual sales growth by retaining 100+ national/regional accounts such as Hyatt Hotels, Wings & Things, and San Diego Chargers
Drove sales by enhancing the application of best practices through coaching, strategizing sales and margin growth while creating sales plans for key prospects in each territory
Streamlined operations by tracking and analyzing metrics, troubleshooting sales losses, and rebuilding the entire sales organization via recruitment, training, and promotion of talent
Expanded brand awareness by representing the company at trade shows
Penetrated new accounts by coaching personnel on consultative sales and go-to-market plans.
Director of Sales
US Foods, Inc. (Formerly Alliant and Kraft Foodservice)
San Diego, CA
Drove 65-member team through managing all sales, marketing, training, and strategy planning
Optimized $180M organization's operations by spearheading sales operations, focusing on the execution of strategies targeted at account penetration and sustained sales/margin growth
Streamlined workflow by recruiting and supervising managers and sales staff and developing staff via implementing sales coaching and assisting account executives with major opportunities.
Regional Sales Manager
US Foods, Inc. (Formerly Alliant and Kraft Foodservice)
San Diego, CA
Maximized $135M in annual revenue by driving strategies to develop the company's top-ranked territory, entailing the transfer of $45M in contracts and 17 team members
Drove opportunity identification via providing coaching to territory managers and executives
Optimized sales and margins within existing accounts by leveraged consultative selling with multilevel decision-makers, facilitating the development of a new sales division in Corona, CA
Awarded Regional Sales Manager of the Year for 2006 and the President's Cup by leading sales growth, volume, and profit margins.
District Sales Manager
US Foods, Inc. (Formerly Alliant and Kraft Foodservice)
San Diego, CA
Cultivated up to $20M in sales per territory through effectively recruiting, training, and managing 10 territory managers and sales executives
Garnered $2M in annual sales by winning several major accounts, such as Legoland Park
Achieved number 1 rank as District Sales Manager in the company in 2004 by winning high-value new accounts and retaining customers via collaboration with sales managers
Standardized work stream by managing sales territory planning, account strategy development, and consultative selling by coaching managers
Operationalized sales by crafting long-term and immediate sales plans while managing district sales operations plan and budget
Increased sales by assessing industry trends and product developments to gauge potential to affect markets and provide added value to customers
Enhanced performance via implementing new sales training methodology for field sales professionals and leveraging value-added support services to further account penetration
Added client value by maintaining robust relations with clients in spite of various corporate restructures, personnel turnover, and budgetary/resource restrictions.
Education
Business Administration & Marketing -
Los Angeles Pierce College
Skills
Channel Development
Sales team training
Client Relationship Management
Sales leadership and training
Revenue Growth
Pipeline Development
Deal Closing
Sales Reporting
Revenue Forecasting
KPI analysis
Client acquisition
Sales Coaching
Sales Training
Certification
Certified Sales Trainer, US Foods (Pro Customer)
Certified Angus Beef (CAB Trainer)
Professional Development
Sales Management & Product Line Training, Salesforce CRM Training
Affiliations
Golf
Biking, Road and Mountain
Timeline
Director of Sales
Sunrise Foodservice
01.2021 - Current
Director of Sales
CSM / BakeMark
01.2016 - 01.2021
Vice President, Sales
US Foods, Inc. (Formerly Alliant and Kraft Foodservice)
01.1991 - 01.2016
Director of Sales
US Foods, Inc. (Formerly Alliant and Kraft Foodservice)
Regional Sales Manager
US Foods, Inc. (Formerly Alliant and Kraft Foodservice)
District Sales Manager
US Foods, Inc. (Formerly Alliant and Kraft Foodservice)
Registered Nurse, Medical Intensive Care Unit at CHI MEMORIAL HOSPITAL GLENWOODRegistered Nurse, Medical Intensive Care Unit at CHI MEMORIAL HOSPITAL GLENWOOD