Jeffrey Scott Cardin
VP Business Development & Brand Management
Abingdon,Virginia
Summary
Accomplished Six-Sigma Business Development & Chief Growth Officer offering 21+ years of experience developing and maximizing B2B, B2C, and direct sales. Talented in identifying and capitalizing on emerging market trends and revenue opportunities while building new network connections and expanding territories utilizing persuasive branding to surpass profit targets.
Overview
28
28
years of professional experience
11
11
years of post-secondary education
Work History
VP of Sales and Business Development
Misty Mountain Spring Water Company, LLC.
Abingdon, Virginia
01.2015 - Current
- Implemented compelling refresh & rebrand tactics inspired by Blue-Ocean Shift transitioning Misty Mountain from vertically integrated manufacturing into a vanguard BRC (AA), NELAC, and Organically certified diversified profit center.
- Increased top-line earnings from $2.3 MM in 2015 to $19.8 MM by year-end 2022, 1,137.5% increase.
- Developed focused internal/external marketing income strategies for related and outside accounts delivering year-over-year increase of 142.19%.
- Recruited, developed, trained, and managed 28 national distributors delivering yearly private label gains of $7 MM.
- Coordinated integration of Integra ERP efforts saving 17% in operation, administration, and inventory costs raising gross margin from 7.1% to 38%.
- Optimized 3PL load efficiency by 30% reducing freight cost per case by $0.23, outbound cost savings of $552,552.
- Designed and implemented effective SEO website overhaul expanding unique visits and commerce profile interactions , monthly average of 4,022.
- Improved organic search rankings from page 3 to Top 5 for 10+ high-competition keywords growing organic traffic by 64.7%.
Regional Director of Inside Sales
Target Media Partners
Blountville, Tennessee
03.2008 - 12.2014
- Authored comprehensive B2B training curriculum adopted nationwide by 29 TMP publications and 870 inside agents.
- Launched "PIE" (print, internet, easy) packages, quadrupling buyers from less than 200 to 800 within 3 months, increasing from $1,018 to $7,089 per week/per publication.
- Designed, organized, and trained four-tier outbound hunter/farmer & content/consumer care teams generating 1,300 local listings, delivered 26%-$7,605 in enhancements, and boosted "relist" to 97% eliminating 100% of "stale & outdated" content.
- Created Omni channel customer contact/customer support diversification platforms: voice, chat, text, website, and social media ramping client interaction to 98%.
- Reengineered formula for B2C/private-party introducing cross-functional "Run-Till-Sold" and “Buy Local” packages sky-rocketing per week /per publication income $2,536 in 2007 to $13,253 by 2015, increase of 423%.
- Surpassed projected goals by at least 21% Y-O-Y by applying Key Performance Indicators (KPI) to create improved market penetration.
Director of Call Center Operations
Advanced Call Center Technologies
Johnson City, Tennessee
02.2007 - 03.2008
- Groomed, managed, and mentored 5 operations managers, 20 supervisors, and 480 employees that ensured smooth efficient services, consistent achievement, and alignment of all financial operational KPIs involving buyer satisfaction, first contact resolution rate, agent utilization, and aggregate metrics.
- Coached senior staff to develop, motivate, and participate in improvement activities converting canceled and lost revenue into "win-backs" of 72%.
- Quarterbacked tactical operational blueprint (forecasting, staffing, training, motivating employees, monitoring, quality control & analytical reporting) which stepped-up operational performance to 97%.
- Directly interfaced, networked, and built relationships growing market share from 3% to 57%.
- Exceeded 2006 benchmarks by 107%.
Managing Director of Inside Sales & Marketing
EcoWater Systems
Kingsport, Tennessee
03.2003 - 02.2007
- Defined corporate strategy for development, organization, execution, and management of comprehensive marketing initiatives.
- Created and developed L.A.D.S.I., mathematical model for calculating relationships between leads, appointments, demos, sales, and installs.
- Implemented L.A.D.S.I.- centric compensation translating to 73% decrease in employee attrition.
- Increased bottom line profits per franchise location from $400,000 to $1.4 MM.
- Developed 1st. computerized auto-dialer campaign expressly targeting AM/VM delivering 7% return in inbound calls.
- Pioneered and constructed 15 outbound teams consisting of 3 surveyors/lead generators & 7 appointment setters ≅ 150 reps producing 4,500 surveys & 420 qualified appointments per shift.
National Account Executive
Sprint Publishing & Advertising
Johnson City, Tennessee
01.2002 - 04.2004
- Crafted and formulated interactive "client-facing presentation" cloned by SPA applying Clarita's segmentation analytics linking consumer behaviors that closed 46% "1st tier, 75% 2nd tier" advertising solutions.
- Ranked #1 in Southeast division & #3 in the company for new customers in 2002, #1 in SE Division & # 2 in company 2003.
- Recovered $3.24 MM from lapsed and former businesses by developing and initiating "win-back", "soft survey", and back-door" closing methodologies.
Division Sales Director
Fairfield Marketing & Wyndham Resorts
Johnson City, Tennessee
03.1995 - 12.2001
- Fabricated strategic models, objectives, and budgets through effective recruiting, training, motivation, and evaluation.
- Founded flexible time schedules more than doubling closes-per-hour (CPH) and reducing lost time & labor costs by 47%.
- Improved goods sold per shift from $4,500 to $10,000, Y-O-Y increase of $2.7 MM.
- Introduced Psycho-Geometric "one-call ABC benefit/feature scripting" (up-front commitments, tie-downs, trial, and alternate closes) enlarging Y-O-Y closing percent from 2% to 17%.
- Reduced lead generation/acquisition from $1.27 to $0.03 saving $4.2 MM.
Education
MBA - Business Analytics
Thomas Edison University
Trenton, New Jersey 08.2016 - 05.2018
Bachelor of Science - Microbiology
East Tennessee State University
Johnson City, Tennessee 01.1991 - 01.2000
Skills
Branding
Budgeting & Financial Forecasting
Coaching & Mentoring
Customer-Centric Solutions
Effective Organizational Change & Evolution
Lean Six-Sigma Management
Market Analysis & Research
Operations
Opportunity & Risk Assessment
Process Improvement & Cost Reduction
Profit & Loss Oversight
Sales Strategy
Solution Selling
Strategic Initiative
Total Quality Management Key Performance Indicators (KPIs)
Work-Flow Planning
Timeline
MBA - Business Analytics
Thomas Edison University
08.2016 - 05.2018
VP of Sales and Business Development
Misty Mountain Spring Water Company, LLC.
01.2015 - Current
Regional Director of Inside Sales
Target Media Partners
03.2008 - 12.2014
Director of Call Center Operations
Advanced Call Center Technologies
02.2007 - 03.2008
Managing Director of Inside Sales & Marketing
EcoWater Systems
03.2003 - 02.2007
National Account Executive
Sprint Publishing & Advertising
01.2002 - 04.2004
Division Sales Director
Fairfield Marketing & Wyndham Resorts
03.1995 - 12.2001
Bachelor of Science - Microbiology
East Tennessee State University
01.1991 - 01.2000