Jeff Seehorsch
Clinton Township,MI
Summary
Inquisitive copywriter with 12+ years of experience writing for national campaigns. Eager collaborator who thrives on testing new approaches and finding the hook. Proven track record in generating revenue and growing brand affinity.
Overview
19
19
years of professional experience
Work History
Senior Copywriter
Rocket Mortgage
05.2017 - 07.2024
- Collaborated with the design team to concept, execute and optimize national brand campaigns (Super Bowl LVI, Rocket Mortgage Classic, NFL Draft). Successes include driving the Rocket Mortgage Super Bowl spot to #1 on Admeter and YOY increase in ticket sales of the 2023 Rocket Mortgage Classic.
- Oversaw yearlong lead gen campaigns supporting Rocket Mortgage, Rocket Homes and Rocket Mortgage Canada.
- Wrote B2C/B2B social media content to drive leads and grow brand affinity among clients, sponsors and partners.
- Developed wire frames and content for Rocket Company websites, including blogs, videos and educational materials.
- Edited content produced by senior executives to conform to brand standards and publication guidelines.
- Worked with project managers to create style guides, improve work flow and onboard team members.
Copywriter
CoherentRx
10.2016 - 05.2017
- Developed sales presentations and helped onboard clients (Trinity Health System, Beaumont Health System).
- Collaborated with the sales team to write and manage email marketing direct mail campaigns.
- Conducted meetings with designers and developers to create campaign concepts, website messaging and UI wire frames.
- Translated healthcare legislation and protocols for leadership: MACRA measures, HIPAA standards and payer payment models.
Copywriter
MICHIGAN.COM
12.2011 - 10.2016
- Wrote ad copy to drive consumer engagement with The Detroit News and Detroit Free Press products and events, including promotion of the North American International Auto Show, Freep Film Fest and Mackinac Policy Conference.
- Developed campaign concepts and copy for the annual Detroit Free Press/Talmer Bank Marathon.
- Managed and wrote branded content appearing on The Detroit News and Detroit Free Press digital sites.
- Credited with raising average page views of branded content articles to over 10,000 per article.
- Managed messaging of the Michigan.com brand across print, digital and social platforms.
- Assembled research and wrote copy for spec ads, sales collateral and presentations.
Sales Representative
DETROIT MEDIA PARTNERSHIP
11.2005 - 12.2011
- Copy edited legal notices, obituaries and various advertisements
- Established relationships with law firms, government agencies, banks and schools nationwide
Education
Bachelor of Arts - English Major; Advertising Minor
Oakland University
Rochester, MISkills
- Brand Messaging
- Social Media Content
- SEO/Performance Marketing
- Blog Content
- Email Marketing
- Scriptwriting
- Multimedia Content Creation
- Client Communications
- Web Content Management
- Internal/External Presentations
- Content Strategy
- Copy Editing
Websites
Timeline
Senior Copywriter
Rocket Mortgage
05.2017 - 07.2024
Copywriter
CoherentRx
10.2016 - 05.2017
Copywriter
MICHIGAN.COM
12.2011 - 10.2016
Sales Representative
DETROIT MEDIA PARTNERSHIP
11.2005 - 12.2011
Bachelor of Arts - English Major; Advertising Minor
Oakland University