Summary
Overview
Work History
Education
Skills
Client Wins
Certification
Timeline
Generic

JEHANZEB SHAKOOR

Jackson Heights

Summary

Driven Digital Media expert with background supporting online advertising campaigns and brand promotion. Diverse knowledge and expertise in various platforms and marketing strategies. Focused on maximizing return on investment by continually monitoring analytics and updating approaches.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Digital Investment

Wavemaker - GroupM
11.2018 - Current
  • Develop and present detailed quarterly business reports of investment performance, portfolio attributes and benchmark composition to evaluate investment strategies.
  • Assess paid media analytics against KPIs using Google Analytics, internal reporting and agency reporting and present findings to key stakeholders.
  • Onboard new partners/vendors onto client's consideration set to help broaden client's reach and expand their product's footprint.
  • Create and execute aggressive investment strategies to increase returns for client
  • Manage 4 team members - having set up weekly recurring meetings to go over feedback and review roadmaps to help them move up
  • Conceive RFPs and assess proposals from publishers and vendors, along with issuing
    vendors IOs and uploading media buys into Prisma
  • Remain up-to-date on all communications with the strategy team, including buy
    authorizations, tracking reports, buy changes, creative specifications, and ongoing buy
    management

Education

BACHELOR OF ARTS (BA) - COMMUNICATIONS, Journalism and English

The City College of New York
New York, NY

Skills

  • Microsoft Office programs (Word, PowerPoint, Excel)
  • Prisma, DCM, Innovid
  • Photoshop, Procreate, Adobe
  • Business Development
  • Digital Communications
  • Optimizing digital assets

Client Wins

DoorDash

  • Deployed DoorDash's first national media buy, playing an instrumental role in
    planning, buying, and executing a multimillion multi-channel acquisition campaign,
    resulting in DoorDash becoming the category leader
  • Launched targeted media blitzes in key competitive markets, specifically within
    Gaming, resulting in increased market share across both Twitch & YT Gaming
  • Accountable for having consolidated the client's disparate tech and measurement
    solutions, providing a holistic view of media performance


  • XFL
    Spearheaded the relaunch of the XFL league in 2019, communicating with the head of
    marketing for all eight teams within the league
  • Crafted a bespoke KPI and optimized all relevant media to best meet client needs
  • Partnered alongside the Site Development team to ascertain site and media were
    correctly tagged for tracking and reporting purposes by creating custom floodlight
    variables

Certification

Privacy for Agencies and Partners Certification

Timeline

Privacy for Agencies and Partners Certification

12-2022

Digital Investment

Wavemaker - GroupM
11.2018 - Current

BACHELOR OF ARTS (BA) - COMMUNICATIONS, Journalism and English

The City College of New York

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