Summary
Overview
Work History
Education
Skills
Certification
Software
Timeline
Hi, I’m

Jekia Ford

Atlanta,GA
Jekia Ford

Summary

Product Marketing Manager with 5+ years of experience developing and executing go-to-market plans for products and services. Consistently delivers messaging highlighting differentiated value propositions in sales collateral, conducts knowledge transfer and training and contributes core messaging for fulfillment of marketing tactics.

Overview

9
years of professional experience
1
Certification

Work History

Key Data Dashboard

Product Marketing Manager
04.2024 - Current

Job overview

  • Led cross-functional teams to create and execute high-impact marketing campaigns, increasing product adoption and expanding market share
  • Conducted comprehensive market research and competitor analysis to identify trends, shaping product messaging and positioning for maximum customer engagement
  • Developed and delivered content, including presentations, webinars, white papers, and customer success stories, simplifying complex data-driven insights
  • Built sales enablement tools like competitive battle cards and pitch decks, empowering the sales team to effectively communicate product value propositions
  • Analyzed performance metrics to inform data-driven improvements in product marketing, resulting in sustained growth and increased customer adoption
  • Communicated value and position to sales team and developed tools to support selling process.
  • Planned new product external launch and release while managing cross-functional implementation of plan.

Fishbowl Inventory

Product Marketing Manager
06.2023 - 04.2024

Job overview

  • Supported go-to-market strategies by creating compelling messaging, product positioning, and sales enablement materials
  • Collaborated with product and engineering teams to shape marketing programs aligned with product vision and customer needs
  • Produced marketing collateral, including pitch decks, product one-pagers, and customer analyses
  • Developed training programs for the sales team to ensure alignment on messaging and equip them with tools to effectively communicate product value
  • Communicated value and position to sales team and developed tools to support selling process.

isolved

Product Marketing Manager
11.2021 - 06.2023

Job overview

  • Lead as point person and organizer on special initiatives, planning team training for improved communication
  • Plan, coordinate, and foster a practice for employee professional career development and individual growth
  • Create and promote differentiated product and service message for internal and external communications
  • Advise in developing resources that boost product interest and usage, which is analyzed, tracked, and evaluated
  • Produce product material, sales pitches, RFP templates, and analyst surveys with a steady stream of intriguing content
  • Drove marketing initiatives to increase product visibility and market performance.

Wolters Kluwer Tax & Accounting North America

Product Marketing Manager
10.2019 - 11.2021

Job overview

  • Composed tax preparation software messaging and strategically positioned marketing for small CPA/tax preparer business proprietors
  • Accomplished goals on an annual, quarterly, and monthly basis, in addition to MQLS, SQLS, and generated income
  • Integrated strategy, project, and communication for broad campaigns, including sales preparedness, promotional strategies, list targeting, tracking, and measurement to drive quality attendees
  • Identified North American industry marketing possibilities with sales, product, and marketing teams to produce leads
  • Defined and reported on success metrics for the Small Professional Firm North America Tax and Accounting Segment
  • Created sales playbooks, presentation decks, and arranged webinar content using Gotowebinar
  • Collaborated with the creative team and outsourced writers to arrange client case study interviews
  • Communicated value and position to sales team and developed tools to support selling process.
  • Planned new product external launch and release while managing cross-functional implementation of plan.

IBM Talent & Transformation

Marketing Campaign Specialist
11.2015 - 09.2019

Job overview

  • Promoted digital initiatives utilizing email marketing and social media, via LinkedIn, Twitter, Slack, & IBM Lighthouse
  • Exceeded monthly goal for content downloads by 10%
  • Rapidly developed and implemented a talent acquisition pipeline that exceeded monthly objective of 178
  • Created collaboration between the sales and marketing teams, resulting in a 12% increase in monthly MQLs
  • Extensively evaluated reports and consistently guaranteed that DDRs and sales executives received quality leads
  • Conducted market research to assess customer needs and preferences.

Education

Georgia State University

Bachelor of Arts from Telecommunication

University Overview

Skills

  • Storytelling & Content Development
  • Competitive & Market Analysis
  • Training & Development
  • Stakeholder Engagement
  • Communication & Presentation
  • Risk Assessment
  • Project Lifecycle
  • Team Leadership
  • Go-to-market strategy development
  • Product development lifecycle
  • Integrated marketing initiatives
  • Marketing campaign management
  • Product positioning
  • SaaS Cloud-based solutions suite
  • KPI development
  • Product differentiation
  • Sales enablement
  • Product awareness and visibility
  • Product marketing
  • Value propositions

Certification

  • IBM Global Sales Certification
  • IBM Global Sales College Certification
  • SMstudy Digital Marketing Associate
  • HubSpot Inbound Sales & Marketing Certification
  • Watson Campaign Automation
  • Optimal Product Management & Product Marketing Certification

Software

Salesforce

Hubspot

Asana

ClickUp

Figma

Microsoft Suite

Adobe Suite

WordPress

Timeline

Product Marketing Manager
Key Data Dashboard
04.2024 - Current
Product Marketing Manager
Fishbowl Inventory
06.2023 - 04.2024
Product Marketing Manager
isolved
11.2021 - 06.2023
Product Marketing Manager
Wolters Kluwer Tax & Accounting North America
10.2019 - 11.2021
Marketing Campaign Specialist
IBM Talent & Transformation
11.2015 - 09.2019
Georgia State University
Bachelor of Arts from Telecommunication

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Jekia Ford