Jelani Fleming
Summary
Highly motivated employee with desire to take on new challenges. Strong worth ethic, adaptability and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
3
3
years of professional experience
Work History
Digital Partnership Negotiator, Mid-Senior Level
Initiative
New York, NY
01.2022 - Current
- Develops, recommends, executes, and evaluates digital media plans from inception to completion. Creates a plan that meets client's budgets and objectives with clear rationale.
- Oversees campaign implementation, optimization, and performance of campaign activities including authorizations, insertion orders (IO's), budgets, creative, reporting and billing/reconciliation process.
- Improved branding strategies by utilizing research into competition, market conditions and economic indicators.
- Manages, mentors, trains, and assist Associates.
- Assists in account management, maintain client's schedules in accordance with their goals and is responsive to client requests while coordinating and scheduling partner and team meetings. Serve as the point of contact for advertiser/ agency relationships on campaign management while focusing on relationship building.
- Quickly learned key programs/tools (ComScore, PRISMA, DCM, Kantar, DV360, Media Tools, and master media math)
- Assisted in evaluating partner proposals to maximize profitability.
- Became efficient in timely resolution of billing discrepancies. Decreased discrepancies by 20% in first 3 months.
Digital Publisher Direct Specialist
Butler/Till
New York, NY
01.2021 - 01.2022
- Day-to day lead on existing, complex direct campaigns
- Analyzes, reviews, and reports on effectiveness of campaigns to maximize results
- Optimizes campaigns based on performance goals and measurement framework, documenting changes and learnings throughout campaign.
- Develops partnerships, strategies and plans for new and existing clients
- Lead collaboration across functional teams to refine approach based on understanding of client objectives, goals and known barriers.
- Lead less senior channel team members through RFP process, including vendor outreach, evaluation of proposals, negotiations of rates, elements, and added value and defining measurement. Increased savings for the year by 5%
Education
Bachelor of Arts - Theatre Arts (Digital Arts Concentration)
Stony Brook University
Skills
- Microsoft Offices
- Advertising Operations
- Client Retention/Relations
- Budget Administration
- Billing Processes
- Account/Campaign Management
- Negotiation and Conflict Resolution
- Team Management, Training and Development
- Digital Media Buy ( DTC, HCP, Audio, Video, Programmatic)
Timeline
Digital Partnership Negotiator, Mid-Senior Level
Initiative
01.2022 - Current
Digital Publisher Direct Specialist
Butler/Till
01.2021 - 01.2022
Bachelor of Arts - Theatre Arts (Digital Arts Concentration)
Stony Brook University
Similar Profiles
Teal KrausTeal Kraus
Communications Designer at InitiativeCommunications Designer at Initiative
Emily BryantEmily Bryant
Sr Communications Designer at InitiativeSr Communications Designer at Initiative
Alyse ChildressAlyse Childress
Digital Partnerships Associate at InitiativeDigital Partnerships Associate at Initiative