KIMBERLY PEREZ
NY
Summary
Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Advertising Sales Associate
Paramount Global
06.2022 - Current
- Optimize client relations by collaborating with teams in order to build cross net deals that generate an increase in delivery and impressions by 50% within the market
- Oversee 14 major advertising linear deals at a value of $10.2 million by allocating commercial units based on consumer needs in order to reach client goals
- Successfully deliver high value marketing campaigns by building billboard sponsorships during major tentpole events such as NFL Slimetime, Kids Choice Awards, and MTV Video Music Awards
Marketing, Communications & Culture Intern
Paramount Brand Studios
06.2021 - 11.2021
- Expanded creative custom content solutions that amplified diversity and inclusion across all channels
- Collaborated in a Request for Proposal (RFP) with Indeed focusing on a mission to build empathetic workplaces to bring leadership, employees, and culture together
- Implemented a strategic communication strategy improving Viacom Velocity’s post planning process across all internal and external communication platforms
Graphic Design Marketing Intern
Amalgamated Bank
06.2019 - 08.2019
- Implemented digital consumer engagement tools with targeted touch points resulting in 3x lift in the daily viewership on social media platforms
- Created digital graphics featuring the company’s key milestones and accomplishments, such as Amalgamated Bank’s 2018 IPO event
- Developed a marketing inventory model providing comprehensive snapshots of all marketing products and supplies in inventory
Education
Esthetician Liscense Certification
Christine Valmy International School Esthetics
New York, NY01.2025
BBA - International Marketing
Baruch College City University of New York
01.2022
Skills
- Microsoft Suite
- Digital Marketing
- CRM Systems
- Fluent in Spanish
- Social Media Marketing
- Salesforce
- Client Relations
- Sales Analysis
Websites
Certification
NYU Aspire: Foundations of Quant Analytics II Professional Dev Gold Standard Course Badge
Leadership Experience
- Paramount SOMOS Employee Resource Group, New York, NY, Event Coordinator, 10/01/22, Present, Organize and host events that amplify the Latine voice within Paramount by providing resources to employees that encourage them to utilize resources and opportunities
- The City Tutors, New York, NY, Mentor, 02/01/23, 04/01/24, Cultivate an open space for college students in CUNY schools by identifying goals, scheduling 1:1 with professionals and inviting students to workshops in their areas of interests in order to acquire transferable skills
- Women Empowerment for Success (WES), New York, NY, President, 02/01/18, 05/01/22, Coordinated discussion meetings centered around sharing and discovering professional development opportunities for minority women. Refined the organizations marketing strategies based on performance trends, increasing member engagement by 20%
Affiliations
- Association of Latino Professionals in Finance and Accounting
- T.Howard Foundation Fellow Alumni, 2022
- MAIP Fellow Alumni, 2022
Timeline
Advertising Sales Associate
Paramount Global
06.2022 - Current
Marketing, Communications & Culture Intern
Paramount Brand Studios
06.2021 - 11.2021
Graphic Design Marketing Intern
Amalgamated Bank
06.2019 - 08.2019
Esthetician Liscense Certification
Christine Valmy International School Esthetics
BBA - International Marketing
Baruch College City University of New York
Similar Profiles
Stefania GioinoStefania Gioino
Program Manager, Global Business Operations at PARAMOUNT GLOBALProgram Manager, Global Business Operations at PARAMOUNT GLOBAL
Robert RuinaRobert Ruina
VP-Finance Media Sales at Paramount GlobalVP-Finance Media Sales at Paramount Global
ED NAZARED NAZAR
Client Solutions Specialist at Paramount GlobalClient Solutions Specialist at Paramount Global
Ira RosenbergIra Rosenberg
Art Director Global CPG Packaging at Paramount GlobalArt Director Global CPG Packaging at Paramount Global
Fatoumata SowFatoumata Sow
Case Manager at The Door Supportive HousingCase Manager at The Door Supportive Housing