Summary
Overview
Work History
Education
Skills
Languages
Certification
Work Availability
Interests
Websites
Timeline
Hi, I’m

Jelena Veselinovic

Rethymno

Summary

Creative UX/UI Developer facilitating and supporting human interactions with complex systems and software. Maintains user-centric designs while adhering to prescribed interface principals and related development goals. Dedicated to creating inviting and unintimidating interfaces for everything from simple open-source applications to complex proprietary systems.

Overview

1
years of professional experience
9
Certification

Work History

YourBow
San Francisco

Ad Operations Manager
03.2024 - Current

Job overview

  • Spearheaded online campaign setups across multiple platforms including Google Ad Manager, Naviga, and Teads.
  • Worked with the PG Programmatic.
  • Trafficked ad creatives to the appropriate ad servers or platforms, ensuring that they are delivered correctly and on time, including setting up ad tags, testing creatives, and troubleshooting any technical issues that may arise.
  • Monitored the performance of advertising campaigns in real-time, analyzing metrics such as impressions, clicks, CTR and ROI.
  • Troubleshooted technical issues that arise during the campaign lifecycle, such as ad serving errors, discrepancies in reporting, or website loading issues.
  • Generate regular reports on campaign performance, providing insights and recommendations for future optimization strategies, involving tools like Google Analytics, Google Ad Manager, Moat, Adobe Analytics to track key performance metrics and measure campaign effectiveness.
  • Ensured that all ad placements comply with industry standards and guidelines, as well as with the clients’ policies and procedures.
  • Executed development of sales proposals and managed subsequent order entries in Salesforce.

StudySmarter
Munich

Advertising Operations Specialist
01.2023 - 02.2024

Job overview

  • Streamlined processes in internal startup's ad serving platform, DV360, and Hubspot.
  • Enhanced campaign outcomes through strategic adjustments to improve efficiency across all stages of online advertising.
  • Analyzed product data to understand product performance and identify areas for improvement.
  • Wrote comprehensive reports outlining findings and translating concepts for technical and non-technical audiences.
  • Developed and implemented strategies to improve advertising operations efficiency.
  • Analyzed data to identify opportunities for optimization of campaigns.
  • Provided technical support related to website tagging and tracking issues.

YourBow
San Francisco

Ad Operations Specialist
01.2020 - 01.2023

Job overview

  • Collaborated with cross-functional marketing, brand and product, ad solution teams.
  • Troubleshoot any technical issues related to ads or landing pages.
  • Consulted with clients on best practices for optimizing their campaigns based on industry standards, campaign performance and CTR.
  • Created detailed reports on campaign metrics, highlighting weekly and monthly progress.
  • Performed daily QA checks on all creative assets before launch.
  • Evaluated digital presence by product, service or brand to help define digital strategies.
  • Maintained detailed records of all ad placements across Google Ad Manager, Moat, Adobe Analytics and Teads.
  • Assisted with the development of new ad products by testing different strategies and providing feedback.
  • Coordinated between creative team members in order to ensure timely delivery of assets for launch dates.
  • Utilized A and B testing techniques in order to improve campaign's CTR, viability and delivery.

Alexander company
Rethymno

Customer Sales Representative
03.2018 - 12.2019

Job overview

  • Coordinated in-store displays to match planograms and promote company offerings at locations.
  • Conferred with management to offer feedback on operations and promotions based on customer preferences and purchasing habits.
  • Negotiated contracts with customers ensuring profitable deals for the company.
  • Engaged casual shoppers to provide information about featured products and recommend merchandise, driving sales opportunities.
  • Resolved customer complaints in a timely manner while maintaining high levels of customer satisfaction.
  • Delivered fast, friendly, and knowledgeable service for routine questions and service complaints.
  • Adhered to company policies and procedures when dealing with customers.

NCR Corporation
Belgrade

Help Desk Specialist
05.2015 - 05.2016

Job overview

  • Performed system backups and data recovery operations when necessary.
  • Maintained audit trail and statistical records of problems and conditions reported by client.
  • Developed training materials and procedures or trained users in proper use of hardware or software.
  • Responded promptly to customer inquiries through email or phone calls.
  • Maintained records of data communication transactions, problems, and remedial actions or installation activities.
  • Generated reports on help desk activities for management review purposes.
  • Assisted customers with instructional support and product troubleshooting.
  • Analyzed system logs to detect any potential issues that might arise.
  • Recorded complaints, product deficiencies, returned orders and other customer documentation in system.

Education

ITacademy
Belgrade

Certificate of Technical Studies from PHP Programming
09-2016

Faculty of Organizational Science
Belgrade

Master of Science from Human Resources
11-2013

Faculty of International Economics
Megatrend University

Bachelor of Science from International Economics
09-2012

Skills

  • Figma
  • Framer
  • Solution mock-ups
  • Mobile app design
  • Information architecture
  • User interface design
  • Prototyping
  • Responsive design
  • Usability testing
  • Usability and accessibility
  • Design thinking
  • User research
  • UX architecture
  • Color theory
  • Visual design
  • Collaboration
  • Solution prototypes

Languages

Serbian
First Language
English
Advanced (C1)
C1
Russian
Advanced (C1)
C1

Certification

  • UX/UI Design Mastery Course
  • Stunning Website Design & Magic Animation in Figma
  • Master Mobile and Web Design, User Interface + User Experience (UI/UX Design), HTML, and CSS
  • Responsive UX/UI Design in Figma
  • Beginner to advanced: Basic prototypes in Figma
  • UX Design Fundamentals
  • Learn Figma - UI/UX Design Essential Training
  • Learn about user experience and user interface design principles such as heuristic rules and best practices
  • Visual Elements of User Interface Design
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Interests

Sketching

Photography

Volunteering

Traveling

Art

Timeline

Ad Operations Manager

YourBow
03.2024 - Current

Advertising Operations Specialist

StudySmarter
01.2023 - 02.2024

Ad Operations Specialist

YourBow
01.2020 - 01.2023

Customer Sales Representative

Alexander company
03.2018 - 12.2019

Help Desk Specialist

NCR Corporation
05.2015 - 05.2016

ITacademy

Certificate of Technical Studies from PHP Programming

Faculty of Organizational Science

Master of Science from Human Resources

Faculty of International Economics

Bachelor of Science from International Economics

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