JEMILAH SENTER

Promoted to report to the Chief Strategy Officer, MCI USA to lead strategic marketing initiatives on a US-wide and global scale, driving revenue, brand awareness and community engagement through face-to-face, hybrid and digital experiences. Serve as a key member of the MCI USA Success Management Team, contributing to growth by leading the marcom function from end-to-end.

• Collaborating with senior executives and global marketing leaders to develop and execute globally aligned marketing plans, creating new, customer-centric approaches to thought leadership and content development.
• Expanding utilization of Hubspot to better track and measure outbound digital and email marketing strategies, account based marketing programs, and events to elevate lead capture and quality.
• Overseeing the daily operations of the MCI USA Marketing Team, providing strategic guidance for creative briefs, sales proposals and pitches, and product, service, and brand and digital marketing initiatives.
• Driving the strategic direction of MCI USA's digital presence and processes, yielding significant improvements in engagement and lead quality
• Preparing and presenting comprehensive reports on marketing metrics to the CEO, CSO, and MCI USA and Global Senior Executive Management.
• Designing MCI USAs first account based marketing program following an in-depth market analysis to identify growth opportunities and challenges, providing insights for innovative marketing strategies.
• Partnering with sales and business line leaders to establish performance metrics and effectively promote and showcase products and services, resulting in achievement of high growth revenue goals.

• Rapidly promoted from Associate Vice President, Marketing to Vice President, Creative Services, overseeing editorial, design, content, email, digital, social media, and PR for client-facing and internal service-line marketing.
• Managed P&L for creative services, driving business development and delivering exceptional outcomes for clients and the organization.
• Enhanced clients' digital marketing and content strategies, increasing online engagement, lead generation, and achievement of other KPIs for the majority of clients in the managed portfolio.
• Leveraging economies of scale available though the agency model, initiated new collaborative ventures addressing evolving market needs to provide clients with new engagement and marketing tools.
• Established efficient operating policies that led to increased revenue through tracking and reporting
• Launched a successful skill building program for team development in design and digital marketing.
• Standardized campaign planning templates and processes for easy replication and gains in productivity.
• Realigned talents to create stronger centers of excellence, leveraging strengths and opportunities for growth, achieving new levels of client successes.
• Working in collaboration with the finance team, formalized project estimating and billing processes to reduce manual work, combat scope creep, and more effectively manage resources.

• Lead all external and internal branding, communications, PR and marketing initiatives.
• Served as the strategic communications advisor for the organization.
• Orchestrated a successful rebranding initiative that enhanced the agency's brand, established visual identity standards, and repositioned the organization effectively.
• Pioneered the award-winning 'Caring for Children During COVID-19' campaign, facilitating the agency's swift transition to virtual operations during the pandemic.
• Led the design, production, and marketing for the agency's inaugural virtual annual fundraising event, achieving targeted revenue goals.
• Planned and led the implementation of a new CMS, LMS and online community, Salesforce CRM, Pardot marketing automation, and other digital enhancements to enable data informed decision making.
• Created a centralized repository enabling a comprehensive marketing dashboard that streamlined project management and resource allocation while leveraging marketing data to drive strategy.
• Significantly reduced costs while expanding departmental capabilities by redefining roles and bringing digital marketing and graphic design in house.
• Initiated an impactful marketing and outreach program that drove full enrollment for the IAFC's Head Start program, reversing a two-year trend of critically low enrollment.

• Served as the head marketing, overseeing rebranding and the 100-year anniversary.
• Revamped membership strategies, introducing a new CMS platform and online community.
• Led successful event revitalization, boosting annual meeting engagement.
• Enhanced sponsorship assets and membership pricing, leading to increased revenues in both sectors.
• Led staff through a robust process of overhauling our approach to strategic planning, resulting in a new 3-year strategic plan format that was sustainable and shared with the Board regularly.
• Realigned digital communications to better align efforts with opportunities and priorities.
• Spearheaded the rebranding initiative and launched 365 mobile app which encompassed website redesign that allowed the organization to expand its reach to a larger audience and remove negative perceptions of 'local only' reach.
• Extensive volunteer management with oversight over two committees, one work group, one shared interest group, and the organization's awards programs.
• Launched the popular 40 Under 40 Awards program including defining criteria, establishing recipient benefits and achieving revenue and participation goals.
• Utilizing reader survey data, led overhaul of organization's publication, FORUM Magazine, that resulted in winning two AM&P awards for content and design.

• Led multifaceted marketing functions and managed up to 6 direct reports, overseeing marketing, communications, ecommerce, and product launches
• Introduced a master data management platform for consolidated product information, streamlining processes across marketing assets, inventory, and specifications
• Implemented pioneering marketing automation (Marketo) integrated with Salesforce, driving lead generation, improved conversions, and deeper customer insights
• Played a pivotal role in the company's rebranding initiative, including naming, website redesign, and revitalized trade show presence
• Executed extensive product line optimizations, enhancing data integrity, minimizing redundancy, and creating targeted marketing strategies that reduced overstock while meeting revenue goals
• Successfully developed and managed integrated marketing campaigns and product launches, propelling a new product line to become the company's second-highest revenue generator within two years.