Jen Allers

• Support franchise partners to instill business practices in leadership, marketing strategies, and business growth.
• Coach owners on strategic business plans to increase membership, revenue and profitability.
• Develop business plans aligned with the annual promotional calendar.
• Work cross-functionally to plan and execute company initiatives and facilitate daily operation
• Ensure business and operational initiatives are delivered and sustained to maximize revenue.
• Identified areas of improvement within the organization, providing actionable recommendations and guidance on implementation.
• Empowered franchise partners to develop strong leadership skills by providing ongoing feedback on their decision-making processes and management + sales styles.
• Guided owners through the process of goal-setting, ensuring alignment with overall business objectives and priorities.
• Influenced positive organizational change by implementing performance management systems grounded in clear expectations and accountability measures.
• Collaborated to develop marketing strategies that effectively communicated their unique value propositions to target audiences.
• Developed comprehensive business plans, resulting in improved overall performance and growth.
• Evaluated market trends and competitor activities to provide clients with insights on strategic positioning and differentiation tactics.
• Coach and support franchise partners from LOI > lease signing > pre-sales > CO > soft/grand opening and onward.

Previous positions held: Director of New Studios + Director of Franchise Marketing

• Point of contact for 170+ studios throughout United States, Canada and Asia.
• Analyzed sales and marketing data for improved strategies.
• Devised sales goals to increase individual studio revenue.
• Identified weaknesses in existing marketing campaigns to develop pragmatic solutions within budgetary constraints.
• Cultivated and maintained strategic alliances with key partners and vendors.
• Evaluated market data to develop and create business strategies and marketing plans.
• Maintained up-to-date knowledge and performed competitor analysis.
• Liaised with sales, marketing and management teams to develop solutions and accomplish shared objectives.
• Built deep relationships with studio owners by employing industry expertise and knowledge.
• Investigated and integrated new strategies to expand business operations and grow customer base.
• Implemented systems and procedures to increase sales.
• Achieved sales goals during key promotional dates, as well as ongoing training.
• Facilitated regular communication between Sales and Marketing teams to ensure seamless collaboration on campaigns and client outreach efforts.
• Collaborated with cross-functional departments to optimize product offerings and pricing strategies, increasing overall profitability.
• Championed the adoption of new technologies within the Sales and Marketing department, bolstering the team''s capabilities and equipping them for success in an ever-evolving business landscape.

• Organized events to establish community relationships and maximize marketing strategies
• Assisted clients in determining and elevating marketplace positioning.
• Led information-gathering to determine marketing goals and available budget
• Planned and executed marketing programs to increase qualified leads.
• Managed marketing strategies and product promotion campaigns
• Directed marketing plans, proactively servicing needs, maintaining satisfaction and consistently achieving studio membership and revenue goals.
• Studied demographic data to determine optimal targets, competitor offerings and tactics.
• Designed tailored training programs for employees at various levels within the organization, boosting overall skillsets.
• Negotiated contracts on behalf of clients, securing favorable terms that contributed to their overall success.
• Managed client relationships through regular check-ins and updates on project progress.

• Led information-gathering to determine marketing goals and available budget
• Focused on pre-sales, brand awareness + opening process.
• Planned and executed events and marketing programs to increase qualified leads.
• Managed marketing strategies and sales promotion campaigns
• Directed marketing plans, proactively servicing needs, maintaining satisfaction and consistently achieving studio membership and revenue goals.
• Studied demographic data to determine optimal targets, competitor offerings and tactics.
• Created customized marketing materials to increase brand awareness.
• Streamlined internal processes to enhance team efficiency and improve overall project outcomes.
• Implemented best practices to optimize organizational performance, leading to improved operational efficiency.
• Evaluated staff performance and provided coaching to address inefficiencies.
• Helped meet changing demands by recommending improvements to business systems or procedures.

• Led information-gathering to determine marketing goals and available advertising budget.
• Managed marketing strategies and product promotion campaigns.
• Collected and analyzed consumer data, including demographics, preferences and purchasing trends.
• Consulted with clients on business issues and developed innovative, high-impact proposals.

• Accounts: Toyota Dealers Group, Lexus, Best Foods, Mars Candies
• Placed and negotiated media $20M+
• Collaborated with creative teams to develop impactful ad concepts tailored to specific target audiences.
• Utilized advanced analytics tools to monitor ad performance against KPIs, adjusting strategies as needed for optimal results.
• Analyzed campaign performance data, making informed recommendations for future strategies and budget allocation adjustments.
• Advised clients on potential risks associated with specific media buys while providing alternative options for consideration.
• Saved clients money by skillfully renegotiating contracts upon renewal or extension.
• Increased client ROI by strategically negotiating advertising placements across various platforms.
• Skillfully navigated complex negotiations with vendors to secure favorable terms while maintaining positive working relationships throughout the process.
• Developed strong relationships with media vendors, resulting in better negotiated rates and added value for clients.
• Improved overall campaign effectiveness through ongoing testing, learning, and optimization efforts based on data-driven insights.

• Account: McDonald's
• Planned and purchased media ad spend
• Stayed current on industry trends and emerging technologies to ensure the company''s competitive edge in the marketplace.
• Collaborated with creative teams to produce engaging content tailored to target demographics.
• Analyzed campaign performance data to identify areas for improvement and optimize future strategies.
• Developed comprehensive reports for senior leadership on the effectiveness of media campaigns, informing future decision-making processes.
• Supervised online and offline ad campaigns, reporting on results.
• Oversaw company media budget, increasing cost efficiency and sales.
• Supported upcoming projects and promoted new product launches.
• Built and strengthened industry partnerships to improve product placements, amplify coverage and maximize effectiveness of marketing strategies.
• Reviewed marketing materials and documents for brand accuracy and trending design.
• Cultivated strong corporate image and identity with clear branding.