Jen Atherley
Long Beach,CA
Summary
With over 14 years of global and regional B2B project management experience and expertise in account strategy and business process development, possesses a solid cross-functional collaboration, process optimization, leadership, and strategic account planning skillset. Demonstrates a proven track record of achieving operational excellence, standardizing business processes, and driving strategic initiatives.
Overview
16
16
years of professional experience
Work History
Senior Manager, Global Field Marketing
Showpad
12.2021 - 10.2023
- Implemented Build, Move, Close strategy for global and regional marketing teams, contributing $10M in land and influencing pipeline for FY23.
- Elevated trade show and post-event experience, resulting in 3x increase in pipeline within 90 days.
- Developed ABM program for top 20 ARR accounts, resulting in 10x return on investment.
- Designed persona and industry-based outbound plays based on buyer intent stage for sales team.
- Provided strong leadership to enhance team productivity and morale.
Head of Customer Marketing
Showpad
12.2021 - 01.2023
- Built customer advocacy program to highlight success stories and identify advocates to participate as sales and analyst references.
- Streamlined Customer Case Study workflow to scale production across multiple teams and stakeholders, resulting in 6 new case studies and numerous video and written testimonials
- Launched Best Practice Webinar Series to grow platform knowledge, increase adoption, and reduce churn.
- Developed content strategy for welcome series to drive engagement during Admin onboarding.
- Created and managed social media campaigns to increase brand engagement.
Marketing Consultant
Self-employed
01.2020 - 12.2021
- Collaborated with clients to revamp and optimize their business mode in response to COVID-19, drive growth, and create efficiencies
- Developed lifecycle, transactional, and promotional email strategies to enhance customer engagement.
- Analyzed problematic areas to provide recommendations and solutions.
Director, Integrated Marketing
DocuSign
02.2018 - 09.2018
- Orchestrated program for IPO launch, including customer appreciation events, board meetings, and executive leadership programming
- Standardized key marketing processes with workflows in JIRA to ensure consistency and efficiency across 4 marketing business units and external stakeholders
- Designed and executed VIP experience for annual customer conference, influencing $50M in land and expanding pipeline.
Director of Strategic Accounts
Shaw/Scott
06.2017 - 02.2018
- Established and documented process improvements and best practices for onboarding and client enablement.
- Advocated for customers for platform feature requests during BETA launch and post-implementation.
- Led internal training sessions for sales enablement and solutions education.
- Negotiated agreements to develop and execute profitability strategies for key accounts.
Director of Account Management
Shaw/Scott
07.2014 - 06.2017
- Developed lifecycle strategy for various B2B and B2C clients across multiple industries, focusing on personalizing user experiences to increase revenue
- Managed enterprise and commercial book of business, negotiating upsell and renewals
- Led and mentored Account Management team to achieve revenue goals and agency OKRs
- Worked collaboratively with creative, technical, and web development teams to support client campaigns.
Sr. Field Marketing Manager
Oracle | Responsys
01.2010 - 05.2014
- Developed and executed impactful field and customer event marketing programs to drive $20M+ in ARR growth
- Managed global events in North America, APAC, EMEA, and NORDICS, including keynote sessions at annual customer conferences
- Developed strategic and tactical marketing plans for region.
- Promoted programs, products and services with multi-channel strategies.
Field Marketing Manager
Responsys
01.2008 - 01.2010
- Orchestrated IPO celebrations across North American hubs, celebrating key milestones for company and team members that made it possible
- Assisted with Sales Kick Off, managing breakout sessions and speakers
- Managed North American trade show and customer event programs and marketing budget.
Education
Bachelor of Arts - Anthropology
University of Nevada Reno
Reno, NV05.2007
Skills
- B2B & B2C Marketing
- Project and Program Management
- Cross-Functional Collaboration
- Process Improvement
- Risk Mitigation
- Building and leading teams
- Strategic programs
- Complex large-scale projects
- Technology Implementation
- Data Analysis
- Marketing Automation
Timeline
Head of Customer Marketing
Showpad
12.2021 - 01.2023
Senior Manager, Global Field Marketing
Showpad
12.2021 - 10.2023
Marketing Consultant
Self-employed
01.2020 - 12.2021
Director, Integrated Marketing
DocuSign
02.2018 - 09.2018
Director of Strategic Accounts
Shaw/Scott
06.2017 - 02.2018
Director of Account Management
Shaw/Scott
07.2014 - 06.2017
Sr. Field Marketing Manager
Oracle | Responsys
01.2010 - 05.2014
Field Marketing Manager
Responsys
01.2008 - 01.2010
Bachelor of Arts - Anthropology
University of Nevada Reno
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