Summary
Overview
Work History
Education
Skills
Timeline
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Jen Beamer

Goshen,KY

Summary

Successful Digital Marketing Specialist, Team Lead skilled at planning, executing and optimizing online marketing strategies. Promotes services and products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.

Overview

17
17
years of professional experience

Work History

Digital Marketing Specialist, Team Lead

01.2022 - Current
  • Lead and coordinate marketing efforts for 114 veterinary hospitals and manage two people who provide the partner hospitals with social media support, local event marketing, print and promotional items
  • Spearheaded yearlong pilot to select a preferred website & advertising partner for partner hospitals with the overarching goal of increasing engagement, website traffic, and conversion rates
  • Led the selection and implementation of a platform to consolidate management of online directories, reviews, and social media, making it easier to monitor analytics and engagement across multiple platforms and locations
  • Regularly meet with vendors to monitor performance and opportunities for hospitals on their platforms
  • Provide marketing support to the partner hospitals through a multitude of channels
  • Collaborate with cross-functional teams to develop and execute marketing initiatives for the hospitals.

Digital Marketing Specialist

01.2020 - 01.2022

Director of Marketing and Communications

01.2018 - 01.2020
  • Developed and implemented a marketing plan, designed new logos, and developed new websites
  • Planned and executed social media management, including a content calendar, campaigns, event announcements, and organic posting
  • Planned and attended local marketing events and open houses.

Crestwood Animal Hospital & East Shelbyville Animal Clinic
01.2007 - 01.2020

Client Care

01.2007 - 01.2018

Client Care Team Lead

Crestwood Animal Hospital
01.2015 - 01.2016

Education

Bachelor of Arts -

Indiana University

AA - Graphic Design

Sullivan University

Skills

  • Project management
  • Website Management
  • Data-driven Decision Making
  • Communication
  • Organizational Skills
  • Vendor Partnerships
  • Digital Marketing
  • Team Leadership
  • Multi-Channel Marketing
  • Paid Advertising Coordination
  • Email Marketing Campaign

Timeline

Digital Marketing Specialist, Team Lead

01.2022 - Current

Digital Marketing Specialist

01.2020 - 01.2022

Director of Marketing and Communications

01.2018 - 01.2020

Client Care Team Lead

Crestwood Animal Hospital
01.2015 - 01.2016

Crestwood Animal Hospital & East Shelbyville Animal Clinic
01.2007 - 01.2020

Client Care

01.2007 - 01.2018

Bachelor of Arts -

Indiana University

AA - Graphic Design

Sullivan University

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Jen Beamer