Jen Brown

Cross-functional leadership to shift the paradigm in the treatment of menopausal patients

• Established refined strategic direction to drive differentiation with Imvexxy, resulting in 10% growth
• Simplification and salesforce re-introduction of Bijuva approach after failed initial (2019) launch, resulting in 20% growth
• Introduced strategic patient types for Imvexxy and Bijuva to catalyze product adoption
• POA planning to build salesforce confidence in the brand strategy and HCP facing tactics, to maximize effectiveness
• Led 2022 strategic planning and preparation for the launch of the new dose of Bijuva
• Leading non-personal plan strategy and tactical development to keep brands top of mind and to drive engagement
• Challenging the status quo and coaching to elevate marketing capabilities for improved performance

Led the strategic development and cross business unit transformation of the Gore brand in all regions for the Medical Products Division, leveraging a customer-centric approach to driving alignment, catalyzing sales and identifying new sources of revenue

• Created the divisional value proposition and positioning and messaging platform which translated the Gore brand promise and dimensions into a business driver with key physician and economic stakeholders across business units and regions
• Designed the divisional brand strategy and umbrella ecosystem to expand the brand experience beyond the OR
• Worked with divisional leaders to integrate the brand and divisional strategies
• Led a multi-region journey map project to inform a differentiated experience to drive Gore advocacy in key customers
• Led the Gore Enterprise brand health architecture and implementation
• Partnered with divisional leaders to identify opportunities for new revenue streams
• Led the divisional COVID response, resulting in 4% share growth across products and 21 point increase in net promoter score
• Led the digital education and data strategy pivot project team to build new NPP and engagement capabilities
• Facilitated the understanding of advanced market research methods and measurement to elevate the marketing function
• Served on the Enterprise Brand Steering Committee, a small group who, along with the CEO, were responsible for setting direction for the enterprise

Led a cross-functional team in the strategic development and tactical implementation of a best-in-class connected patient program, which combined technology, automation and live support to drive desired behaviors and positive outcomes in endometriosis patients

• The first of it's kind in the pharmaceutical industry
• Presented at ADOBE Summit and shared with Google and Facebook
• Engagement and adherence strategy, program design and implementation
• Data strategy design, including database development
• Ecosystem architecture design and implementation (Partnership with IT)
• Content strategy, CRM & core messaging development
• Mobile solution agency onboarding, design & AI partner integration
• Program branding and promotional collateral development, approval and roll out
• Nursing and reimbursement vendor selection, program design and data integration
• Partnership with Health Outcomes and Economics Research and Real World Evidence Teams to use data with payers
• Short term and long range roadmap planning and budget management

HCP market research lead in the collaboration with Genentech to optimize business critical Venclexta launch materials based on HCP insights, while laying the foundation for Abbvie's new Oncology franchise

• Served as the Abbvie lead for multiple projects that informed the strategy and messaging around: target patient types (Patient ID), MOA (Label testing, Message Testing), the overall Venclexta story (Patient ID & CVA) and the Chronic Lymphocytic Leukemia landscape (ATU)
• Partnered with commercial development (upstream) team to generate insights in preparation for future launches in glioblastoma and solid tumors
• Led the Integrated Brand Team Chronic Lymphocytic Leukemia (CLL) In-Home Patient Immersions to allow the Venclexta launch team to better understand CLL patients in an effort to create a patient centric brand experience

A marketing role translating science into understanding (disease state awareness and brand) so that rheumatology patients are empowered to comprehend, communicate and manage their health more effectively

• Led the strategic planning work stream to address the gap in the physician-patient conversation and improve conversion
• Implemented a new approach to point of care media buying, placement and measurement
• Cannes Lions Bronze Award- Double Whammy Campaign
• 2014 Top Point of Care Marketers of The Year Award- DTC Perspectives

Launched Humira for the treatment of psoriasis to the Los Angeles dermatology community including private practices, large institutions and residency programs

• Successfully, implemented new and creative ways to continue to grow a small volume territory over the long term
• Reimagined the physician-patient conversation so that physicians and their patients felt more comfortable trialing Humira, resulting in double digit new prescription growth
• Led a field-based, cross-functional project on The Challenger Sale in 2012
• 2011 All-Star Winner/ First Humira Representative to achieve 60% market share

Led the Western Region in promoting oral and injectable CNS products to Psychiatrists, Psychiatric Nurses, Psychiatric Institutions, Prisons, State Hospitals, County Systems and Resident Programs in the Central California area

• 2006 President’s Club Award winner
• Ranked 4th nationally and 1st in The Western Region
• Led development of advocates to aid in the acceptance of the first Long- Acting Injectable Atypical Anti-psychotic and M-
• Tab formulation resulting in 8 institutional and county formulary wins in 2006