Summary
Overview
Work History
Education
Skills
FEATURED CLIENTS & BRANDS
Timeline
Generic
JEN BUTLER

JEN BUTLER

Remote

Summary

Innovative Digital Director with experience in driving digital marketing strategies and managing online branding efforts. Strengths include strategic planning, team leadership, and creative problem-solving skills. Significant impact made in previous roles by leveraging data analytics to enhance digital campaigns and elevate brand visibility.

Overview

15
15
years of professional experience

Work History

Founder & Growth Strategist

The Social Lab
, Remote
01.2017 - Current
  • Led full-stack growth, launch, and content strategies for high-growth clients across wellness, SaaS, and educational products.
  • Scaled a women’s digital product brand’s TikTok and Meta funnel to over $1 million in new revenue in six months.
  • Built a content and lead generation system for a best-selling author, reducing CAC by 40%.
  • Designed full-stack marketing systems (Kajabi, Klaviyo, HubSpot, Notion, GoHighLevel) for evergreen scale.
  • Oversaw million-dollar-plus marketing budgets, ensuring efficient allocation of resources across projects.

Growth & Launch Director (Contract)

Gabby Bernstein, Inc.
, Remote
01.2020 - 01.2021
  • Oversaw digital strategy and launch execution for $5M+ annual product suite.
  • Managed seven-figure email, affiliate, and paid media campaigns.
  • Enhanced brand visibility and audience engagement through strategic initiatives.
  • Boosted customer lifetime value by 28% via lifecycle marketing optimizations.
  • Executed seven-figure launches for books, podcasts, and products to expand market reach.

Social Media Marketing Director

ClickFunnels
, Remote
01.2019 - 01.2020
  • Advised internal teams on creative strategy and cross-channel growth initiatives. .
  • Led creative revamp, achieving 60% increase in Meta's ROAS within 90 days.
  • Collaborated with product, data, and content teams to launch new funnel experiments.
  • Analyzed engagement metrics to refine marketing strategies and expand audience reach.
  • Oversaw paid advertising campaigns, optimizing budget allocation and targeting precision.
  • Led team of social media specialists, providing training on best practices.
  • Monitored industry trends to identify new opportunities for content creation.
  • Conducted campaign testing to improve overall performance and effectiveness.

Director of Digital Strategy

fusionZONE Automotive
Los Angeles
01.2011 - 01.2017
  • Established and directed the digital marketing department for 1,200+ dealerships.
  • Increased agency revenue threefold through targeted SEO, paid media, and lead generation campaigns.
  • Created internal training systems to enhance marketing operations for scalability.
  • Managed cross-functional teams to execute integrated online campaigns effectively.
  • Analyzed performance metrics to inform strategic decision-making processes.

Education

Bachelor of Science - Marketing

University of Montana
Missoula, MT

Skills

  • Growth strategy and performance marketing
  • AI-driven marketing solutions
  • Paid media management (Meta, TikTok, YouTube)
  • Funnel optimization
  • Go-to-market planning
  • No-code tools expertise (Notion, Airtable, Zapier)
  • Marketing automation
  • Budget oversight
  • Team leadership
  • Campaign optimization
  • Product roadmaps
  • Entrepreneurial and innovative
  • Start-up operations

FEATURED CLIENTS & BRANDS

  • Gabby Bernstein
  • Russell Brunson
  • Cathy Heller
  • ClickFunnels
  • HubSpot
  • Miracle-Gro
  • Hot Wheels
  • Kimia Wellness

Timeline

Growth & Launch Director (Contract)

Gabby Bernstein, Inc.
01.2020 - 01.2021

Social Media Marketing Director

ClickFunnels
01.2019 - 01.2020

Founder & Growth Strategist

The Social Lab
01.2017 - Current

Director of Digital Strategy

fusionZONE Automotive
01.2011 - 01.2017

Bachelor of Science - Marketing

University of Montana

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