Jen Hussain

Global Events Lead & Experience Strategy | HashiCorp (now part of IBM)

• Led a team of 6 event professionals to deliver audience-centric first- and third-party global events, aligning programming with business priorities and measurable outcomes.
• Led $5M+ event budgets, scaling experiences for conference attendees while driving high-impact, brand-aligned results.
• Designed and executed joint event strategies across a series of flagship events, generating high-value opportunities and deepening strategic partnerships across multiple accounts.
• Architected HashiCorp’s presence at AWS re:Invent Inspire & Ready, delivering immersive, multi-channel expo experiences for 60,000+ attendees.
• Oversaw end-to-end event production, including experience design, logistics, agency management, exhibit design, and content delivery, ensuring seamless execution.
• Developed global playbooks and centralized assets to strengthen operational excellence, agility, and consistent brand storytelling across teams.

Impact Metrics: Lead Generation | Net New Names | MQLs | Total Pipeline | Accelerated Pipeline | Influenced Pipeline | ROI | Strategic/Enterprise Opportunities

• Manage the design, strategy, and execution of all allocated AWS virtual and physical events globally. Oversee event budgets ranging up to $1M.
• Deployed AWS Training and Certification event strategies to engage attendees through a series of programs and third-party conferences. Grew YoY target summit attendance by 30% and AWSome Day Program by 130%.
• Partner with the Product Marketing and Global Field Marketing team to develop global marketing strategies and organize exclusive experiences for top client accounts. Positioned AWS Training and Certification as a top provider of modern cloud development.
• Increased audience engagement, brand and content relevance by developing effective customer storytelling strategies for all events. Achieved 100% YoY growth for AWS Certification Appreciation Events.
• Project manage a team of 15 technology experts to produce pre-recorded presentations for virtual workshops across multiple content pillars. Drive digital content trends with virtual event series for promotion and community engagement.
• Create communication channels to get customer feedback. Established a documented pipeline for an incoming stream of customer stories to increase volume by 30%. Ensured successful customer training and certification.
• Collaborate cross-functionally with Marketing and Training teams, Curriculum Development and Engineering teams, Insights and Analytics, Legal, and PR to deliver high-quality and high-velocity event programs. Manage external vendor relationships and negotiate contracts.
• Utilize the programmatic approach to develop new engaging and scalable event ideas that meet budget requirements. Measure, examine, and produce reports on event results and performance metrics to strategize ways of improvement.
• Own and manage program metrics, leadership updates, business requirements for programs, and global operational guidelines and processes.
• Analyze quantitative data from sales enablement events to develop integration opportunities within major event programs.
• Support event sponsorship opportunities for partners to drive, track, and monitor qualitative trends and quantitative metrics for the training ecosystem.
• Identify global key stakeholders and drive operations and prioritization of event resources; support business reviews and annual resource planning.
• Create collateral for stakeholders: playbooks, user guides, and internal websites for project management resources.
• Used HR and recruiting systems-driven insights to hire and train new members.

• Rolled out a certification division at Genix Ventures to increase revenue and grow business by 200%. Led client relationship development and sales.
• Designed, developed, evaluated, and continuously improved online learning programs for private and government clients. Grew platform users 60% MoM.
• Coached and managed a team of 8 to maintain a Help Desk and provide clients with training and support.
• Oversaw a team of 3 designers to develop and maintain effective and engaging online learning resources.
• Collaborated with the technical writing team, online content development and delivery teams, and subject matter experts to provide successful software launch training on clients’ behalf. The number of trainees ranged up to 1,000 people.
• Created storyboards and developed course content by using Adobe Captivate, an e-learning authoring software.
• Developed training materials, including trainer guides, user materials, quick reference guides, and assessment materials.
• Developed analytics to monitor and measure the volume and impact of program initiatives. Identified assessed, tracked, and mitigated arising issues.
• Booked and managed exam venues. Managed vendors and negotiated contracts.

• Organized children’s events for up to 250 attendees, including creative craft sessions, games, magic and music shows, and more.
• Trained and managed a staff of 20 employees.
• Established strategic initiatives designed to bring about positive change and drive company vision. Grew business from 1 to 3 locations.
• Managed budgets up to $50K. Oversaw all aspects of business operations and event management including, creating project proposals, ensuring on time and under budget event delivery, maintaining client relationships, securing venues and supplies, and ensuring security at the event.
• Oversaw relationships with clients, vendors, and manufacturers. Reviewed, managed, and negotiated contracts, and leveraged cost savings.

• Led the rollout of the new LMS (learning management system) to ensure 100% of the staff has adopted the system within 3 months. Trained a team of 50 people.
• Conducted end-to-end testing for new or modified SMW programs to streamline system rollout. Planned for future system upgrades.
• Liaised and workshopped with customers on business requirements.
• Analyzed, recommended, and implemented best methodologies and platforms to ensure accurate communication flow between management and employees across the organization.
• Establish scalable, efficient, and automated data processes.
• Investigated and established efficient methods of sample tracking, registration, and reporting. Offered recommendations for staff enablement programs.
• Maintained databases, and provided technical support - IT help desk.