JEN LANGUSCH
New York,NY
Summary
Dynamic leader with a proven track record at Accenture, driving over $2B in sales through Generative AI strategy. Expert in customer experience transformation and revenue growth, leveraging scaled content production and data-driven insights. Adept at educating stakeholders and fostering innovation, combining strategic vision with collaborative execution.
Overview
20
20
years of professional experience
Work History
MD, Global Lead, Gen AI Solution Strategy
Accenture
New York, NY
01.2022 - Current
- As the global lead for Generative AI Solution Strategy, I help clients harness the power of GenAI to reimagine customer experiences and unlock new avenues for innovation and growth, the result of which has been over US$2B in sales for Song in GenAI deals, reflecting approximately 700% growth year over year and 2x FY24 targets.
- Create strategies to drive cohesive, actionable vision for c-suite leaders across the front office (from product innovation to marketing, commerce, sales & service).
- Educate and train key client stakeholders, understanding and articulating AI’s transformative potential to peers, partners, agencies, and teams.
- Spearhead the integration of AI strategy and tools into our market-facing proposition, driving differentiation and value across Song’s offerings.
Vice President, Executive Director, Data
R/GA
New York, NY
09.2020 - 12.2021
- Rejoined the agency in 2020 to develop a new AI Products division, focused on IRR and alternative revenue creation through the development of proprietary AI products for marketing, commerce, and service.
- Served as the Operational and Marketing Strategy lead within the division, responsible for the planning and execution of product evaluation, selection, staffing/vendor sourcing, product development, testing, and go-to-market strategy.
- Product development funding was halted at the end of 2020, and the role transitioned into the agency operations function at Samsung.
Vice President, Marketing & Operations
Magic Leap
Plantation, FL
05.2019 - 09.2020
- Strategic lead driving brand communications, contact strategy and content planning for developer, enterprise and early adopter audiences. Increased content ER by 45% and positive to negative sentiment from 6:1 to 18:1.
- Advocate and operations lead delivering marketing automation rollout (direct, digital & paid) across channels and audiences - including motivation-based segmentation, channel strategy, content production, testing and optimization.
- Implementation of new platforms to support operational efficiency and marketing insight, including new project management tools, financial tracking tools, SEO platform insight tools, etc., reducing time from brief to execution by 30%.
- Partner marketing lead for US and international telco partners (AT&T, NTT Docomo etc). Management of international rollout, content localization and market strategy. Quadrupled international footprint in first year.
- Management and oversight of Marketing Strategy, Intelligence, PR, Operations teams, agency partners and vendors.
Head of Production & Operations
Wunderman Thompson
New York, NY
01.2018 - 05.2019
- Management and oversight of Integrated Production & Operations across newly merged traditional and digital agencies (Wunderman, Wunderman Health, J. Walter Thompson & Grey Health Group).
- Responsible for defining best practices for Program Management and Client Engagement teams including interplay of creative marketing solutions with data-driven strategy.
- Lead on briefing, scoping and engagement planning for horizontally structured engagements.
- Accountable for continuing to refine Wunderman Thompson's differentiated offering and continue to succinctly market and sell the agency's expertise.
Group Director, Production
R/GA
New York, NY
02.2013 - 01.2018
- Production lead for group's client portfolio including digital transformation consulting, brand strategy, product and service innovation, multi-channel campaign activations, product launch marketing, customer acquisition strategies, etc. Clients included Walmart, American Express, Google, Volvo, Fossil Group, AARP.
- Engagement manager for organization and distribution of team structures within the business unit, project staffing, contractual agreements, financial performance.
- Cross-agency leadership partner within the Global Production Team in determination of educational curriculum and training for production staff.
- Project highlights include: multi-disciplinary team lead for Fossil Group's development of smartwatch capabilities, managed Walmart's omni-channel strategy with core Business Transformation team, led Product Innovation team on Volvo's autonomous driving experience (C26), launched Volvo's Google Cardboard Virtual Reality product, and managed AARP's product launch for Life Reimagined.
Senior Digital Producer
Sotheby's
, New York
11.2010 - 02.2013
- Led the New York, London & Hong Kong Digital Production teams in management of owned digital channels (.com & mweb).
- Managed the creation of Sotheby's first iPad product from app conception and definition through launch and implementation of new CRM platform which resulted in a 20% increase in managed and transacting client traffic.
- Integral role in re-launch of global web redesign driving 41% increase in page views.
Manager, Marketing & Web
Emmy Awards - International Academy of Television Arts & Sciences
New York, NY
12.2006 - 11.2010
- Orchestrated a major awards submissions overhaul project, enabling digital submission by broadcasters into a custom-build portal resulting in real-time delivery and a universal digital judging platform with on-demand access in 15 judging countries.
- Led website redesign and new CMS implementation, improving accessibility and html5 compatibility.
- Major sponsor partnership strategy including fulfillment of sponsor contracts.
Marketing Manager
Dendy Cinemas
Sydney, Australia
03.2005 - 06.2006
- Digital Marketing & Publicity.
Education
Bachelor of Arts - Communication, Media Arts and Production
University of Technology
SydneyBachelor of International Studies -
University of Technology
SydneySkills
- Generative AI strategy
- Revenue growth strategy
- Customer Experience transformation
- Scaled content production experience
- Customer data strategy
Personal Information
Title:
Timeline
MD, Global Lead, Gen AI Solution Strategy
Accenture
01.2022 - Current
Vice President, Executive Director, Data
R/GA
09.2020 - 12.2021
Vice President, Marketing & Operations
Magic Leap
05.2019 - 09.2020
Head of Production & Operations
Wunderman Thompson
01.2018 - 05.2019
Group Director, Production
R/GA
02.2013 - 01.2018
Senior Digital Producer
Sotheby's
11.2010 - 02.2013
Manager, Marketing & Web
Emmy Awards - International Academy of Television Arts & Sciences
12.2006 - 11.2010
Marketing Manager
Dendy Cinemas
03.2005 - 06.2006
Bachelor of Arts - Communication, Media Arts and Production
University of Technology
Bachelor of International Studies -
University of Technology
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