JEN LEVERTY BORGSTROM
Lakeville,MN
Summary
Dynamic marketing executive with 20+ years of experience driving growth across tech sectors through digital marketing, content creation, and product strategy. Proven leader in leading cross-functional teams to execute innovative, data-driven marketing strategies that increase revenue, customer retention, and brand engagement. Expertise in leveraging advanced technologies to develop scalable, results-oriented marketing campaigns.
Overview
24
24
years of professional experience
Work History
Director of Product Marketing
Appcast
03.2021 - 09.2024
- Led go-to-market strategy for new products and features, ensuring successful launches through strategic planning and collaboration
- Developed a competitive enablement program, providing insights and tools to help the sales team win deals in competitive markets
- Spearheaded sales content strategy, creating collateral, case studies, and presentations to boost sales effectiveness and engagement
- Directed case study development, showcasing client success and product value to drive lead generation and enhance brand credibility
- Built and led high-performing product marketing team, driving go-to-market strategies and fostering a culture of innovation and results
- Created product messaging, including ethical AI statements, press releases, and positioning frameworks to strengthen brand and market presence.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Director of Marketing
Modus
12.2019 - 11.2020
- Led end-to-end digital marketing and demand generation efforts for a tech-based sales enablement app
- Successfully executed an Account-Based Marketing strategy that drove enterprise sales and enhanced digital engagement
- Integrated 6sense technology to enhance data-driven marketing decisions, accelerating sales and upsell opportunities
- Fostered team development and provided strategic direction, cultivating a high-performing marketing team.
- Managed marketing budget for maximum ROI.
Strategic Marketing Lead
Wolters Kluwer
02.2017 - 12.2019
- Managed content marketing, product launches, and digital campaigns for the industry leading compliance tech provider
- Delivered $4M in leads to the sales pipeline through targeted demand generation, contributing to high-growth initiatives
- Achieved significant results in email marketing, with open rates soaring from 12% to 39% through optimized content strategies
- Enhanced customer experience by redesigning digital touchpoints for improved conversion rates.
- Planned and executed events and marketing programs to increase qualified leads.
Marketing Manager
Thomson Reuters
10.2012 - 02.2017
- Orchestrated comprehensive marketing campaigns using email, digital ads, and events, realizing over $36M in revenue.
- Managed successful customer-facing events that drove 25% YOY growth with an ROI of 14:1. In addition, realized over $36M in revenue through reinforcing the value of their current suite of products.
- Led content creation with industry thought leaders to optimize customer acquisition and retention.
- Managed customer training program and implemented innovations to grow attendance by 114% YOY.
Senior Marketer
Thomson Reuters
03.2007 - 10.2012
- Developed and executed a customer retention life cycle strategy for Westlaw customers.
- Managed webinar training program, increasing attendance by 96% and boosting customer usage and efficiency.
- Created an account manager training strategy that reduced attrition by 11%.
- Implemented process improvements, reducing admin time by 50% and increasing product usage by 19.5%.
Marketer
Thomson Reuters
07.2005 - 03.2007
- Drafted in-contract cancellation policy for multi year cancellation requests. Resulted in reducing approvals by 26% and increasing denied requests by 37% in the Solo Segment.
- Implemented program to increase RSA lead generation which resulted in 341 leads, 29% total close rate with total ACV secured of approximately $40k in 2006.
- Executed successful incentive programs for Account Management which drove performance to 110% over goal for all of 2006.
- Formed Inside Sales Renewal/Upsell Pilot in Q4 2006 which resulted in over $800k in ACV secured, 160 renewals.
Implemented targeted training campaigns for the Inside Account Managers to train customers on benefits and research strategies to get the best value out of their Westlaw subscription. - Designed a toolkit used by the Subscription Recovery Unit to increase subscription retention by 10% in 2005.
- Analyzed results from marketing campaigns to determine the impact on revenue and retention.
- Developed creative print promotions to increase the retention of print product customers.
Analyst
Thomson Reuters
10.2003 - 07.2005
- Analyzed accounts to solve shipping problems caused by the postal services’ Address Correction System.
- Conducted a high-profile project to remove 2,400 federal judges’ information from Westlaw.
- Managed a project to lapse unnecessary complimentary CD-ROM subscriptions which in turn saved West thousands of dollars.
- Administered a phone line to assist customer service representatives in troubleshooting problems with West’s self-service customer website, My Account.
Market Research Analyst
St Paul Companies
09.2000 - 02.2003
- Provided market research expertise and analysis on trends in the US property and casualty market.
- Created and presented real-time reports on current market conditions to upper management.
Education
Master of Business Administration - Marketing & Leadership
University of St Thomas
Minneapolis, MN03.2009
Bachelor of Science - Marketing
University of Wisconsin
River Falls, WI05.2000
Skills
- Tech Marketing Strategy & Leadership
- Product Marketing & Positioning
- Sales Enablement Strategies & Content Creation
- Digital Marketing & Automation Tools
- Content Marketing, SEO, and Social Media Advertising
- Demand Generation & ABM
- Data Analytics, Conversion Optimization, Competitive Analysis
- Cross-functional Team Leadership & Collaboration
Techskills
SalesForce, HubSpot, Eloqua, 6sense, Google AdWords, Moz, Conductor, Mindtickle, Adobe, Canva, WordPress, ChatGPT, Expertise in Mac and PC platforms and software
Timeline
Director of Product Marketing
Appcast
03.2021 - 09.2024
Director of Marketing
Modus
12.2019 - 11.2020
Strategic Marketing Lead
Wolters Kluwer
02.2017 - 12.2019
Marketing Manager
Thomson Reuters
10.2012 - 02.2017
Senior Marketer
Thomson Reuters
03.2007 - 10.2012
Marketer
Thomson Reuters
07.2005 - 03.2007
Analyst
Thomson Reuters
10.2003 - 07.2005
Market Research Analyst
St Paul Companies
09.2000 - 02.2003
Master of Business Administration - Marketing & Leadership
University of St Thomas
Bachelor of Science - Marketing
University of Wisconsin
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