Jen Makovec
Summary
Results-oriented marketing professional with extensive experience in content strategy, channel marketing, and campaign management. Proven track record of driving growth and achieving business objectives in the biotechnology and engineering sectors. Strong leadership skills with a focus on team collaboration and continuous improvement.
Overview
18
18
years of professional experience
Work History
Head of Content
LGC Biosearch Technologies
04.2021 - Current
- Lead an in-house content marketing team to develop and deliver on comprehensive content strategies for more than 1,500 products across three primary market segments.
- Improve content quality by implementing rigorous editing processes and style guidelines.
- Streamline content creation process from ideation through content reuse and retirement.
- Build customer journeys spanning multiple websites maintained in disparate systems, including SAP Hybris, SmartEdit, Amplience, Hubspot and a homebrew CMS.
- Increase traffic to the Biosearch Tech Blog by 20% and maintain average time on page of 4 minutes.
- Curate the editorial calendar with at least two blog posts per month.
- Lead global human healthcare campaign to meet an annual target of 800 qualified leads with a $650,000 budget, including commercialization for new product launches.
- Stay current on trends in the molecular diagnostics industry
- Network across more than 10 functional areas within the company to track relevant product or portfolio specific trends
- Serve as the primary content representative on a cross functional committee to select a new digital experience platform.
- Collaborate with MarComms leadership to continuously improve marketing processes.
Channel Marketing Manager
LGC Biosearch Technologies
09.2020 - 04.2021
- Lead global human healthcare and pharmacy campaigns to meet an annual target of 800 leads.
- Build a roadmap to maintain then consolidate and ultimately retire 12 websites from acquired companies into a single, modern eCommerce platform.
- Supervise two content managers and two website team members.
- Guide continuous process improvement in the marketing department with an emphasis on content marketing best practices.
Manager, North America Strategic Marketing
Promega Corporation
12.2015 - 09.2020
- Run an average of 15 focused, customer-centric regional marketing campaigns based on 20+ corporate initiatives.
- Deploy and analyze multi-channel campaigns using Sitecore.
- Optimize North America trade show program to efficiently execute exhibits at 25-30 events each year.
- Oversee field marketing activities for 60+ sales reps and align sales and marketing activities.
- Measure and report on the performance of marketing programs, including revenue attribution.
- Manage the North America branch marketing team, which includes three marketing specialists, a graphic designer, and an events manager with a $1.5 million annual departmental budget.
On-site Inventory Program Marketing Manager
Promega Corporation
03.2013 - 12.2015
- Ideate and execute marketing projects for the on-site stocking program.
- Identify opportunities to place units in labs by analyzing account revenue and product use.
- Work with other departments to enable products for sale through the system.
- Serve as the business stakeholder for a touchscreen interface for the inventory units, including marketing campaign functionality.
- Use Sitecore to build customer journeys including the touchscreen.
- Support development of a mobile app for the on-site stocking program.
- Facilitate alpha and beta testing programs at customer sites.
Marketing Manager
MSA Professional Services
07.2011 - 03.2013
- Manage all marketing, public relations and internal communication activities for a 300-person engineering, planning and surveying consulting firm.
- Manage six-person marketing team, including workload balancing, performance reviews and professional development plans.
- Optimize proposal development processes to save time and money.
- Establish and maintain company identity, including written style and visual guidelines.
Proposal Development Specialist
MSA Professional Services
09.2010 - 07.2011
- Research and cultivate relationships with municipalities and identify civil engineering project opportunities in Minnesota and northern Wisconsin.
- Manage the proposal process from project lead to finalist presentation.
- Support corporate marketing activities.
Senior Proposal Writer
U.S. Bank
02.2010 - 09.2010
Proposal Writer
U.S. Bank
05.2008 - 02.2010
Public Information Coordinator
Space Science and Engineering Center
05.2006 - 05.2008
Education
Double major in Journalism and History -
University of Wisconsin, Madison
05.2006
Skills
- Content Marketing
- Content Strategy Development
- Team Leadership
- Copywriting Expertise
- HTML and CSS Knowledge
- Project Management
- Marketing Strategy
- Campaign Development
- SEO Best Practices
- CMS Management
Timeline
Head of Content
LGC Biosearch Technologies
04.2021 - Current
Channel Marketing Manager
LGC Biosearch Technologies
09.2020 - 04.2021
Manager, North America Strategic Marketing
Promega Corporation
12.2015 - 09.2020
On-site Inventory Program Marketing Manager
Promega Corporation
03.2013 - 12.2015
Marketing Manager
MSA Professional Services
07.2011 - 03.2013
Proposal Development Specialist
MSA Professional Services
09.2010 - 07.2011
Senior Proposal Writer
U.S. Bank
02.2010 - 09.2010
Proposal Writer
U.S. Bank
05.2008 - 02.2010
Public Information Coordinator
Space Science and Engineering Center
05.2006 - 05.2008
Double major in Journalism and History -
University of Wisconsin, Madison
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