Summary
Overview
Work History
Education
Skills
Professional Organizations
References
Timeline
Generic
Jen McGuire

Jen McGuire

Yakima,WA

Summary

Dynamic leader with a proven track record of excelling in budget management and community relations. Passion and many years of experience in the fairs, live events, and event center world. Supervised innovative capital projects and developed impactful agricultural education programs, fostering stakeholder engagement, and driving organizational success. Recognized for creative team leadership and strategic planning that enhances operational efficiency.

Overview

18
18
years of professional experience

Work History

VP of Operations and Agriculture

Central Washington State Fair
Yakima, Washington
08.2024 - Current
  • Manage Short and Long Term Capital Projects
  • Develop Ag Education Program
  • Manage Facility Operations Team
  • Set Team Goals
  • Develop Stakeholder Relationships
  • Community Development
  • Budget Management
  • Event Management

CEO

31st District Agricultural Association
Ventura, CA
06.2023 - 06.2024
  • Led the 31stDAA Board of Directors in developing a revised Vision, Mission, and Purpose Statements
  • Worked with the Finance Committee to create a realistic operations budget
  • Rebuilt relationships with key stakeholders within the community including local and state government officials
  • Created new revenue streams
  • Established deferred maintenance budget
  • Launched new marketing programs and initiatives
  • Recruited and rebuilt a team of staff members in each department
  • Created self-produced events
  • Created opportunities for national events such as the X-Games and ESPN's The Throw Down
  • Short and long-term sponsorship development

CEO

18th District Agricultural Association
Bishop, CA
12.2018 - 06.2024
  • Created new revenue sources by developing RV Park and Campground, seasonal storage and commissary kitchens
  • Met and exceeded operating budget goals
  • Established relationships with community stakeholders, local and state government agencies
  • Develop policy and procedures
  • Manage staff, built a talented team from a small community
  • Kept the organization financially solvent throughout the pandemic
  • Wrote and awarded many grants
  • Won numerous industry related awards
  • Short and long-term sponsorship development

National Marketing Account Manager

The Toland Group
Los Angeles, CA
05.2007 - 12.2018
  • Manage all areas of marketing, communications and promotions, overseeing a $25M budget and 33-member team
  • Analyze growth potential, conduct event and customer research, design marketing materials, manage on-and-off site events, write copy, produce commercials and events, manage third party promotions, etc.
  • Direct brand management, PR, media relations, corporate positioning, product launches, event management, advertising, tradeshow marketing, competitive research strategies, market analysis and customer/consumer profiling
  • Manage and develop multi-media production including television, radio, web, digital, social media while maintaining detail to compliance
  • Manage high profile events for national companies such as Toyota, Red Bull, Casinos, Spectrum Reach, iHeart Radio

Education

Associate in Science (A.S.) - Leadership & Management

Cerro Coso College
Ridgecrest
04.2022

Certification - Organizational Leadership

University of Nevada-Reno
Reno, NV
01.2006

Certification - Marketing

The Marketing Academy
Atlanta
01.2006

Animal Science - Agriculture

Pierce College
US
01.1992

Skills

  • Event Management
  • Facility Management
  • Manage and Initiate Marketing Strategies & Campaigns
  • Creative Team Leadership
  • Budget Management
  • Public & Media Relations
  • Community & Stakeholder Relations
  • Client Engagement
  • Operations Management
  • Strategic Planning
  • Innovative and Visionary

Professional Organizations

American Farm Bureau

Washington Cattlemen's Assoc.

Grange, FFA, 4H

Western Fairs Association

International Association of Fairs and Festivals

Rotary

References

  • Judy Waggoner, 18DAA Board President, 18th District Agricultural Association (760) 937-8170
  • Doug Lofstrom, Retired CEO, Orange County Fair & Event Center (714)
  • Megan Hook, Marketing Manager - Ventura County Fair, (805) 469-0055
  • Marlo McCrea, Business Development Manager, Central Washington Fair, (425) 943-1308

Timeline

VP of Operations and Agriculture

Central Washington State Fair
08.2024 - Current

CEO

31st District Agricultural Association
06.2023 - 06.2024

CEO

18th District Agricultural Association
12.2018 - 06.2024

National Marketing Account Manager

The Toland Group
05.2007 - 12.2018

Associate in Science (A.S.) - Leadership & Management

Cerro Coso College

Certification - Organizational Leadership

University of Nevada-Reno

Certification - Marketing

The Marketing Academy

Animal Science - Agriculture

Pierce College

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