Jen Morrison
Blacksburg,VA
Summary
Strategic hospitality leader with expertise in P&L management, multi-unit operations, and business development, driving sales growth from $1.2M to $4.2M through customer engagement, team leadership, and event catering.
Overview
18
18
years of professional experience
Work History
Co-Owner
The Night Kitchen, Inc
Blacksburg, Virginia
01.2019 - Current
- Multi-location business including Our Daily Bread Bakery & Bistro in Blacksburg and Hello Bagel
- Increased sales from 1.2M in 2018 to 4.2M in 2026 through targeted marketing and customer engagement strategies
- Led daily operations, staff management, Profit and Loss strategy, growth planning, payroll and human resources, and business-to-business sales to drive business efficiency
- Developed and executed event and catering program serving groups of up to 350, enhancing customer experience and expanding market reach
- Excellent service, task prioritization, communication, and leadership skills
Owner
NomNoms Delicatessan
Blacksburg, Va
11.2016 - 12.2018
- Sole owner and operator of a delicatessen and sandwich shop
- Received Best New Business recognition in 2017 from SouthWest Virginia Magazine.
- Managed all aspects of business operations, including daily service and financial planning.
- Divested business at a profit after 2 years to pursue opportunity at The Night Kitchen, Inc.
General Manager
Awful Arthur's Seafood Company
Blacksburg, Va
06.2008 - 12.2012
- Oversaw daily operations of full service restaurant, ensuring efficient service and customer satisfaction
- Developed and executed a live venue to accommodate 300+ guests
- Negotiated terms for local, regional, and nationally touring artists for a variety of live events
- Coordinated events, managing promotional marketing, talent hospitality, travel logistics, equipment provisions, and staffing for service and security
- Realized gross profit of up to $15k per event
Education
Bachelor of Science - Hospitality And Tourism Management
Virgina Tech, Pamplin College of Business
Blacksburg12-2015
Skills
- Catering management
- Event coordination
- Catering operations
- Restaurant operations
- P&L management
- Financial reporting
- Operations management
- Business development
- Vendor management
- Strategic planning
- Strategic leadership
- Project management
- Policy and procedure implementation
- Customer relations
- Communication management
- Task prioritization
- Problem solving
- Goal setting
- Conflict resolution
- Conflict resolution
Timeline
Co-Owner
The Night Kitchen, Inc
01.2019 - Current
Owner
NomNoms Delicatessan
11.2016 - 12.2018
General Manager
Awful Arthur's Seafood Company
06.2008 - 12.2012
Bachelor of Science - Hospitality And Tourism Management
Virgina Tech, Pamplin College of Business