Jen Petty
Denver,CO
Summary
Dental sales professional and orthodontic clinical treatment coordinator with 20 years of experience, combining chairside clinical expertise and consultative sales. Leverages clinical fluency, relationship building, and consultative selling to increase case acceptance and drive sustainable territory growth.
Overview
2026
2026
years of professional experience
Work History
Territory Manager
Boyd
Denver, Colorado
2025 - Current
- Managed a multi-state territory selling capital dental equipment including chairs, units, light, and operatory solutions.
- Built and grew relationships with specialists and practice managers through consistent in-office and on-site visits.
- Drove equipment sales by conducting needs assessments, workflow evaluations, and ROI-based presentations.
- Partnered with dentists on practice start-ups, expansions, remodels, and equipment replacement planning.
- Developed and maintained a robust pipeline of opportunities through prospecting, referrals, and long-term account management.
- Tracked territory activity, forecasts, and opportunities using CRM tools to ensure accurate reporting and planning.
Dental Treatment Sales Consultant
Mile High Denture and Implant Center
Englewood, Colorado
2022 - 2025
- Consulted on treatment planning, case presentation, and patient communication.
- Converted 80% of consultations into scheduled treatment.
- Performed cold calls to prospective customers to introduce company offerings.
- Developed and maintained relationships with clients to increase sales revenue.
- Supported doctors during complex case presentations to ensure clarity and patient confidence.
Practice Manager
Colorado Endodontic Group
Westminster, Colorado
2020 - 2022
- Oversaw daily operations of a multi-provider endodontic practice, ensuring efficient scheduling, patient flow, and team coordination.
- Led treatment coordination by presenting comprehensive care plans, and guiding patients through treatment decisions.
- Increased case acceptance through patient education, financial discussions, and objection handling.
- Trained and coached front office and clinical staff on communication, workflows, and patient experience standards.
- Conducted performance coaching, accountability meetings, and workflow optimization.
Skills
- Capital equipment sales
- Digital dentistry and intraoral scanning
- Trust-based relationship building
- Doctor and team training
- Treatment planning and case presentation
- Customer relationship management
- Territory growth
- Practice ROI growth
- Patient education and clinical communication
Timeline
Territory Manager
Boyd
2025 - Current
Dental Treatment Sales Consultant
Mile High Denture and Implant Center
2022 - 2025
Practice Manager
Colorado Endodontic Group
2020 - 2022