Jen Schefft Waterman
Hudson,OH
Summary
Accomplished marketing and public relations specialist with a proven track record in exceptional communication, teamwork, and media relations. Known for driving sales and cultivating client partnerships through strategic marketing and PR initiatives. Adept at delivering outstanding customer service and leveraging innovative approaches to achieve business objectives.
Overview
26
26
years of professional experience
Work History
Marketing Assistant & Front Desk Coordinator
NEOSKIN Center
Hudson, OH
01.2020 - Current
- Support daily activities of a premier luxury medical spa, managing marketing and building client partnerships
- Utilize CRM software to capture leads, drive new business, and schedule consultations
- Demonstrate expertise in medical spa services and products, driving sales through effective communication and promotions
- Consult with clinical staff on treatment protocols and generate reports on marketing efforts
Senior Account Director
AGENCY H5
Chicago, IL
06.2008 - 11.2010
- Led strategic media relations and developed public relations strategies to enhance client visibility and reputation
- Established relationships with national and local media outlets to secure press coverage
- Designed, implemented, and optimized PR campaigns aligning with client objectives and industry trends
- Drafted compelling press releases, white papers, and pitch ideas, ensuring messaging consistency and effectiveness
- Managed large-scale events and client PR presentations, showcasing thought leadership and strategic recommendations
- Successfully positioned client brands through innovative PR campaigns, maximizing brand presence across integrated media channels
- Accounts included Brown-Forman's Little Black Dress Wines and Lettuce Entertain You Restaurants
Account Supervisor, Consumer Division
WEBER SHANDWICK WORLDWIDE
Chicago, IL
08.2005 - 05.2008
- Managed PR initiatives for global clients, including strategy development, media relations
- Collaborated cross-departmentally to integrate PR strategies with broader marketing communications channels
- Executed high-profile events for clients such as Unilever and Pedigree Dog Food, ensuring seamless execution and media coverage
Senior Account Executive
GETTY IMAGES
Chicago, IL
09.1998 - 05.2003
- Provided exceptional sales and service to advertising agencies and Fortune 500 corporations, consistently exceeding sales quotas
Education
Bachelor of Business Administration - Marketing
OHIO UNIVERSITY
06.1998
Skills
- Strategic Communications Planning
- Media Relations Expertise
- PR Campaign Development and Optimization
- Strong Writing and Presentation Skills
- Social Media Management
- Client Relationship Management
- Team Leadership and Collaboration
Accomplishments
- Star of ABC's "The Bachelor" (2003) & "The Bachelorette" (2005)
- Author: Better Single Than Sorry: A No-Regrets Guide to Loving Yourself and Never Settling, HarperCollins Publishers (2007)
- Podcast Host: From the Bachelor to the Burbs
Timeline
Marketing Assistant & Front Desk Coordinator
NEOSKIN Center
01.2020 - Current
Senior Account Director
AGENCY H5
06.2008 - 11.2010
Account Supervisor, Consumer Division
WEBER SHANDWICK WORLDWIDE
08.2005 - 05.2008
Senior Account Executive
GETTY IMAGES
09.1998 - 05.2003
Bachelor of Business Administration - Marketing
OHIO UNIVERSITY