Jen Schwartz

Produced copy for mailers, web pages, blogs, meta details, and other communications while adhering to brand guidelines. Edited existing content to appeal to U.S. audiences, improve readability, and to

maintain industry knowledge and trends. Followed SEO strategies to create content that met search engine needs while educating and entertaining consumers. Planned and implemented interactive content for campaigns to promote products, increase site traffic and engagement, and capture leads. Updated website and editorial content using Amplience.

Provided freelance content writing and copywriting services to sexual wellness brands. Clients included Lelo, Lovehoney Group, Bloomi, and Gvibe.

Lead all copy-related projects and maintained tone for Luvu Brands and its subsidiaries; Liberator, Jaxx, and Avana. Routine tasks included drafting and editing product listings, blogs, emails, landing pages, advertisements, infographics, social media posts, press releases, and pitch decks. Managed blog content calendar and supervision of contributors through content direction and copy-editing.

Worked with Content Marketing Manager to implement editorial strategies. Maintained tone and brand for HeadsUp and its clients.

Researched topics and interviewed subject matter experts to craft and publish educational blog pieces and infographics for a range of clients. Wrote, built, and scheduled client internal and marketing emails. Produced copy for internal and client website and landing pages. Developed copy for internal and client ad campaigns.

Managed staff and editorial calendar to produce daily online content and quarterly magazine representing SCAD’s students. Contributed writing pieces throughout tenure.

Assigned, wrote, and edited content to meet weekly and quarterly publishing goals.