JEN WYATT
Digital Marketing & Partnerships Manager
Los Angeles,CA
Summary
Social Media Director with successful record of mobilizing diverse stakeholders to produce strategic and engaging social media content that drives traffic, increases engagement and generates leads. Highly analytical and driven with passionate and innovative approach. Creative in marketing strategies that maximize returns on multiple platforms. Demonstrated success in managing all types of social media accounts, spearheading campaigns and supporting branding initiatives. Knowledgeable about trends in pop culture, comedy and music. Successful track record capitalizing on changing conditions. Seasoned marketing leader skilled at developing and implementing social media content strategies. Talented writer and content curator with expertise in relationship-building and project management. Fun, creative and scrappy.
Overview
17
17
years of professional experience
2
2
Certifications
Work History
Social Media Director
Regime Music Group/Skratch N' Sniff Radio
Los Angeles, CA
01.2019 - Current
- Developed productive relationships with artists, online media outlets and personalities, labels and management.
- Brought about noticeable improvements to click rates, follower counts and engagement with clear and focused strategies.
- Devised specific strategies for each artist or label based on goals, branding and target demographics.
- Established platform plan for content creation and curation for all social media channels to drive traffic.
- Used analytics tools like digimind to follow metrics and interpret results.
- Worked with graphic designers, photographers and production coordinators to develop content.
- Designed and implemented social media strategies to align with artists and labels goals.
- Point of Contact between artist, management and label.
- Analyzed and reported social media and online marketing campaign results.
- Increased consumer engagement through social media.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Conducted research to determine current benchmark trends and audience preferences.
- Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
- Developed relationships with talent to grow reach of company and create wider visibility.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
- Drove cross-functional collaboration with focus on quality service delivery.
- Suggested and implemented new features to develop brand awareness.
- Collaborated with team members to develop creative campaigns for social media platforms.
- Managed relationships with third-party vendors and suppliers to establish timely delivery of services.
- Created and implemented impactful and creative strategies to increase company, artist awareness and engagement.
- Write and edit social media copy for increased engagement
- ideation, creation and execution of content for all social platforms for the entire lifecycle of single or album.
- Developed relationships with community and photographers to grow reach of company and create wider visibility.
Digital Media Specialist
Chrome Cycle
Los Angeles
01.2017 - 01.2023
- Developed brand strategy and social content
- Implemented email/lifecycle marketing strategy
- Produced photoshoots for digital content
- Built and executed email, SMS referral, loyalty and fitness challenge programs
- Analyze data and implemented target KPIs
- Planned social calendar and recruited influencers
- Formed profitable paid search strategies in collaboration with decision-makers.
- Maintained knowledge of and partnerships with PPC ad platforms and vendors.
- Determined and supported keyword selection, audience targeting, audience retargeting and remarketing.
- Researched and developed new campaigns across multiple channels.
- Assessed paid media analytics against KPIs using Google Analytics, internal reporting and agency reporting and presented findings to key stakeholders.
- Managed search engine marketing budgets and tracked campaign performance.
- Optimized website content and images to improve search engine rankings.
- Researched and analyzed industry trends to inform search marketing strategies.
- Monitored and evaluated website analytics to identify trends and opportunities for improvement.
- Created content strategies for digital media.
- A-B tested ad campaigns to optimize performance and drive improved ROI.
- Generated reports to monitor and analyze website performance, search engine rankings, or domain authority.
Brand Manager/Digital
Chrome Cycle Studio
Los Angeles
01.2007 - 01.2018
- Founded, grew and maintained an elite fitness operation in a competitive market
- Master Trainer to A-list celebrities and top-flight executives
- Expanded operations through targeted digital marketing, social media campaigns & recruiting influencers
- Managed client relationships and partnerships and exclusive fitness programs
- Recruited, trained, managed and retained a team of sought-after instructors
- Built key business relationships and provided consultations on team management
- Create online fitness programs, Marketing/Influencer Mngmt - Project Management
Brand Marketing/Project Management Consultant
Aura Cycle/Yoga
Los Angeles
01.2013 - 01.2016
- Built and engaged a community of instructors
- Increased digital traffic through social KPI analysis and curated digital content
- Created social calendar, oversee photoshoots, execute social postings and outreach for fitness events
- Recruit and manage influencers and design influencer program
- Email and push-notification strategy to compliment brand strategy and increase response
- Proficiencies & Certifications
- MAC/PC literate, Google Analytics (business data)/Facebook Blueprint/Web Analytics
- CRM, Wordpress, Microsoft Office, Adobe Suite, MailChimp, WordPress, SEO,Canva
- Health, and Wellness expertise
- Entertainment and Radio industry experience
- Volunteer work
- Lupus Foundation of America
- Production on Skaters in Cars for EXPN
- Determined appropriate budgets and oversaw expenses.
- Established parameters and managed schedule throughout project.
- Liaised with team members to resolve issues that impacted project delivery.
- Tracked project progress and updates and monitored deliverables, milestones and issues for accurate reporting.
- Updated budgets and work plans for optimal planning and goal attainment.
- Applied knowledge of project management life cycle to keep project work moving smoothly.
- Took proactive approach to assessing and correcting problems at all stages.
- Achieved project deadlines by coordinating with contractors to manage performance.
- Developed and initiated projects, managed costs, and monitored performance.
- Met project deadlines without sacrificing build quality or workplace safety.
- Identified, targeted and delivered opportunities to make valuable contributions to strategic business objectives.
- Coordinated material procurement and required services for projects within budget requirements.
Education
GED -
Washoe High
Reno, NVSkills
Social ad campaigns
Trend Monitoring
Marketing analytics
Goal planning
Content and digital asset management
Strategic planning
Online presence monitoring
Progress monitoring
Business Development
Online marketing strategies
Social Media Management
Networking and relationship building
Digital Photography
Project Management
Creative visionary
Adobe Creative Suite
G-Suite
Self-Motivated
Teambuilding
Written Communication
Flexible and Adaptable
Good Telephone Etiquette
Critical Thinking
MS Office
Organization and Time Management
Teamwork and Collaboration
Problem-Solving
Certification
Google Digital Marketing
Timeline
Social Media Director
Regime Music Group/Skratch N' Sniff Radio
01.2019 - Current
Digital Media Specialist
Chrome Cycle
01.2017 - 01.2023
Brand Marketing/Project Management Consultant
Aura Cycle/Yoga
01.2013 - 01.2016
Brand Manager/Digital
Chrome Cycle Studio
01.2007 - 01.2018
GED -
Washoe High