Jena Marquez-Donovan
Albuquerque,NM
Summary
Experienced professional prepared for leadership role. Proven track record in strategic planning, project management, and operational efficiency. Strong focus on team collaboration and achieving results. Dependable, adaptable, and skilled in communication, problem-solving, and decision-making.
Overview
9
9
years of professional experience
Work History
Digital Marketing Specialist
New Mexico Farmers' Marketing Association
01.2023 - Current
- Manage the NMFMA's social media platforms, including strategy, and content creation
- Active Member of New Mexico Grown coalition, a network of public institutions, community-based organizations, and individuals working together to strengthen community food systems (production, access, and education) across the state
- Curated content for the Double Up Food Bucks Instagram, incorporating emerging trends and optimizing for engagement
- Spearheaded the initial influencer campaign, leveraging social media insights for enhanced audience engagement
- Collaborated with cross-functional teams to develop integrated marketing plans that included both traditional and digital channels.
- Executed follower growth initiatives, boosting Facebook following by 57% utilizing growth analytics
- Amplified Instagram reach by 148% via curated content and data-driven marketing techniques, enhancing brand visibility
- Collaborated with speakers to develop relevant content and ensure presentations aligned with conference themes and objectives for NMFMA 2025 yearly conference.
Freelance Marketing Consultant
Airbnb
10.2020 - 10.2022
- Crafted visual branding elements for 4 Airbnb-filled properties, emphasizing unique design aesthetics
- Developed innovated listing descriptions, incorporating local insights to attract diverse guest profiles and maximize booking potential
- Professional achieving 5-star rating and 'Superhost' status for 4 properties in Colorado and New Mexico
- Managed guest relations efficiently to accommodate over 450 stays, enhancing customer loyalty
- Strategized local marketing efforts ensuring detailed responses to inquiries within a 24-hour period, leading to a booking conversion rate exceeding 85%
- Troubleshoots problems and resolves them promptly, resulting in 0 Resolution Center Customer claims payouts
Freelance Community Manager
VIDA & Co.
04.2020 - 09.2020
- Established all Facebook community guidelines for company
- Brand Management for company Facebook, Instagram and Pinterest platforms including content posting and customer engagement
- Managed and resolved all customer service-related issues via Facebook and Zendesk
- Implemented and managed social media management software
Director of Marketing, Events and Partnerships
kencko
12.2018 - 10.2019
- Led the creation of a strategic foundation for kencko's operations in the US by securing office location, staffing, and resource allocation
- Oversaw the creation and structuring of a new events department, culminating in streamlined management of marketing and web-based assets
- Organized impactful tasting events that enhanced sales objectives, showcasing products to targeted audiences
- Devised a comprehensive social media strategy that enhanced brand visibility and engagement, utilizing trending content and analytics tools
- Spearheaded talent acquisition process to enhance marketing team, effectively integrating new hires into company culture
- Developed and executed a retail strategy to launch kencko in multiple locations nationwide, achieving a significant market entry in under 3 months
- Oversaw strategic communication plans executed by the external PR agency to align with company goals
- Developed comprehensive field marketing strategy documentation to streamline operations and align team objectives
- Initiated and orchestrated 6 mutually beneficial partnerships, facilitating comprehensive outreach programs delivering measurable marketing impact
Director of Marketing
Spirits Consulting Group
03.2018 - 10.2018
- Introduced and successfully launched spirit brands to the U.S
- Market (on-premises and off-premises accounts)
- Managed consolidated client sales promotion calendar for designated markets
- Evaluate, plan, and manage all events for client brands
- Creative Director for all materials needed for sales, promotions and events including website design and product photo shoots
- Created reports of key business and sales metrics for all events each month by client and markets
- Brand Manager: Our Vodka, La Luna Mezcal, Blue Bottle Gin, Bacana Sangria, Belle Isle Craft Spirits
Director of Events
Juicero
04.2016 - 07.2017
- Leveraged cross-functional team efforts to orchestrate a distinctive program for Whole Foods executives, effectively capturing Juicero's most significant partnership contract
- Gained in-kind promotions and product exposure through identifying events and influencer parties with reach to target consumers
- Headed logistics of people, product, and marketing materials for participation in celebrity events, conferences, and Juicero pop-up installations
- Provided feedback to the executive team, relaying the key learnings, positive/negative user experiences and possible solutions for observed trends
- Assembled and led a team of Brand Ambassadors, ensuring alignment with field marketing strategies and enhancing outreach efforts
Education
Bachelor of Fine Arts -
Academy of Art University
San Francisco, CA01.2011
Skills
- Digital Marketing
- Digital Content Development
- Event Production
- Partnership Management
- Project Management
- Website Administration
- Cultural Competence
- Strategic Planning
- Social media marketing
- Advocacy and Policy Experience
- Community Outreach
- Strategic Content Development
Languages
Spanish
Limited Working
Timeline
Digital Marketing Specialist
New Mexico Farmers' Marketing Association
01.2023 - Current
Freelance Marketing Consultant
Airbnb
10.2020 - 10.2022
Freelance Community Manager
VIDA & Co.
04.2020 - 09.2020
Director of Marketing, Events and Partnerships
kencko
12.2018 - 10.2019
Director of Marketing
Spirits Consulting Group
03.2018 - 10.2018
Director of Events
Juicero
04.2016 - 07.2017
Bachelor of Fine Arts -
Academy of Art University
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