Jena Ruesch
Herriman,UT
Summary
Results driven sales leader with a track record of achieving sales goals. Strong ability to motivate, coach and lead a sales team. Years of Operations experience with focus on predictable forecasting and managing to sales KPI's. Skills include: Complex Sales cycles, B2B sales, Value selling, SaaS Sales, budgeting, accurate forecasting, operational strategy, coaching, sales training, and customer support. Have executed new business units from concept to profitability. Created business plans and executed operations, sales and support within each plan.
Overview
23
23
years of professional experience
Work History
Head of Sales
Workstream
Lehi, Utah
08.2021 - Current
- Increased ARR by 50% over 8 months
- Implemented a predictable pipeline management cycle using proven sales methodology
- Work cross departmentally to improve lead flow, lead qualification, discovery, successful implementations and overall customer journey
Director of Sales
Homie
South Jordan, Utah
11.2020 - Current
- Implemented systems to increase sales, including qualifying lead procedures for optimized conversions.
- Trained 12 new sales representatives on sales strategies and processes to reduce process gaps.
- Investigated and integrated new strategies to expand business operations and grow customer base.
Director of Enterprise Sales
Workfront
Lehi, Utah
02.2016 - 11.2020
- Exceeded sales targets and revenue goals in Western Region by 25% YoY.
- Successfully pivoted team to MEDDICC and Value based selling
- Performed at highest level of forecasting accuracy and quota achievement in company
- Hired, supervised and coached 12 employees on sales strategies to optimize performance.
Senior Director of Client Services
Marketstar
Ogden, Utah
02.2015 - 11.2015
- Managed 3 outsourced Affiliate relationships
- Achieved companies PBT % goals Month over Month
- Hired and coached all Account Executives
- Implemented training and on-boarding program and monthly territory review
- Managed Executive level business relationships
Director, Digital Sales and Ad Operations
Deseret Digital Media (KSL.com)
Salt Lake City, Utah
12.2009 - 02.2015
- Increased Top Line revenue by 131%
- Maintained Year over Year average revenue increase of 32%
- Directly managed and coached outside sales team of 12
- Excelled in Sponsorship sales and package creation
- Built digital sales team from infancy to profitability
Director, Ad Operations
Vehix.com
Sugarhouse, Utah
08.2000 - 12.2009
- Created annual budget and developed comprehensive plan to accomplish company objectives while staying within budget.
- Created and led local ad network across U.S. to profitability in 1 years time
Education
Associate of Arts - Information Technology
Salt Lake Community College
Salt Lake City, UT06.2000
Skills
- Value Based Selling
- Enterprise Sales
- SaaS Sales and Professional Services
- Change Management
- B2B Sales
- MEDDICC
Accomplishments
President's Club - (2019, 2018 ,2017 ,2016)
Leader in Innovation award - 2010
Game Changer Award - 2011
Top Manager - 2017
Sales MVP - 2016
Timeline
Head of Sales
Workstream
08.2021 - Current
Director of Sales
Homie
11.2020 - Current
Director of Enterprise Sales
Workfront
02.2016 - 11.2020
Senior Director of Client Services
Marketstar
02.2015 - 11.2015
Director, Digital Sales and Ad Operations
Deseret Digital Media (KSL.com)
12.2009 - 02.2015
Director, Ad Operations
Vehix.com
08.2000 - 12.2009
Associate of Arts - Information Technology
Salt Lake Community College