JENA UNDERWOOD

• Responsible for client and influencer relationships including Dealers, A & D, and End Users with strong focus in the Workplace, Healthcare, Education, and Senior Living markets. Markets include Georgia and Tennessee.
• Partners with Patcraft segment leadership on strengthening market share in segment sales by positioning our brand awareness and solving for flooring product and service needs and becoming basis of design specifications.
• Implements standards programs by partnering with end users and influencers to provide products and services to solve for flooring needs.
• Performs as client liaison for after sale service needs to include ensuring quality installation results and supporting staff knowledge of ongoing product maintenance and performance, resulting in maximizing client investment.
• Facilitates client satisfaction and renewed customer relationships to drive growth within both new and existing accounts.
• Partners with dealer channel driving stronger partnerships and mutual accountability to performance.
• Consistent utilization of CRM to manage contacts, leads, and opportunities to continue to fill the sales funnel and provide transparency to other team members to help build pipeline and increase sales results.
• Delivers product presentations tailored toward the best way to connect with the specific audience. This includes delivering Continuing Education Units (CEU) to A & D Firms.
• Engages in networking events and conferences tailored to market segment topics. Participates in industry organizations such as IIDA. A member of the WIH-Georgia Programs Committee.
• Plans, markets and hosts events tailored to our clients - Dealers, A & D firms and End Users.
• In 2023, closed year above sales plan.

Empire Office/DeKalb Office June 2013 - December 2022

• Rolled out company brand awareness to client and market leaders to introduce Empire to the Georgia and Alabama Region
• Transitioned adoption of existing CRM and ERP systems to new company infrastructure
• Facilitated contract negotiations with both new and existing clients
• Integrated teams to accept new processes and company controls to adapt to new ownership
• Championed change management for the organization
• Focused on sales and marketing initiatives to develop new and enhanced market perception
• Partnering with both Marketing and Creative Design, advanced win rate at an increase of over 10% from previous win rate %.

• Core member of Senior Leadership, highly influencing sales, and marketing direction
• Collaborated with senior level team members for ongoing accountability from all departments
• Implemented vendor performance management program
• Managed sales teams to include Georgia, Tennessee, and Alabama markets
• Acted as integral part of company transition of ownership and instrumental team member in maximizing company value
• Increased healthcare and education sales 10-20% YoY
• Spearheaded client experience mapping for continuous improvement
• Co-created an employee performance management program with VP of HR
• Recruited talent in all areas of the client journey: strategic sales, account management, sales coordination, design, and project management
• Created new integrated client teams to support workplace and vertical market teams
• Grew team from generating an average sales per salesperson of $3,000,000 to $4,500,000
• Increased client acquisition in all markets to include greatest growth in vertical markets
• Launched a new design team: DeKalb Office Creative Studio
• Relaunched marketing strategy using software technologies for market messaging and visuals
• Increased gross profit % for product and service sales: 18% to 23% average GP.

• Led the Regional Healthcare Team and increased sales from $7,000,000 to over $23,000,000 in sales during this time
• Grew a healthcare multidisciplinary team from three to eight team members in Atlanta
• Onboarded contractors to supplement design and project management resources to flex during business cycles
• Accomplished highest net promoter scores based on client surveys compared to all other sales teams throughout the dealership
• Managed and responsible for Healthcare Team profit and loss
• Specialized in negotiating healthcare master service agreements
• Reevaluated contracts to deliver greatest value to clients while maximizing company profit.

• Managed the Georgia territory for healthcare sales
• Worked as key member of top sales producing team companywide
• Launched casework sales for the Georgia healthcare market
• Responsible for implementing hospital standards for modular casework, public/patient room seating, and created custom specifications as proprietary solution for specific environments
• Supported Dealers, A & D and End Users specific to healthcare products and applications.

• Onboarded and mentored new team members to include sales and design
• Strategic leader for acquiring, supporting, and expanding business with key healthcare clients in the Atlanta metro market
• Started Healthcare Team in the Birmingham, Alabama market

• Responsible for Georgia market textile sales with primary markets: healthcare and hospitality
• Led relationships with A & D firms
• Accomplished in creating custom specifications and standards programs.

• Achieved top healthcare sales in the Atlanta market
• Mentored and trained new team members
• Provided design direction and product recommendations to major healthcare facilities in the Atlanta Metro Area
• Worked as primary point of contact and design consultant for two “ground up” hospital towers
• Negotiated both project and master service agreement contracts with multiple clients.

• Accomplished top sales producer each year for the healthcare and education markets
• Led the local team in the greatest number of new client acquisitions
• Marketed E & I contract offering and positioned value to both new and existing members
• Specialized team member in designing for healthcare environments.