Jena Williams

Produced and continuously improves the PMO process to refine cross-functional projects across the organization

Established and manages the campaign workflow process to support new and ongoing initiatives

Built and manages daily a custom resource management tool in Asana

Developed the self-service process to support institutional and B2B trade show material requests

Create and directs the full project life cycle, including review of goals and KPIs to assess requirements, creation of project plans and schedules, managing the budget, and facilitating project execution, deployment, and project closure

Monitor the creation of all project deliverables to ensure adherence to OKRs and project goals

Orchestrated the entire internal project development process from inception to completion

Create lessons learned and post-mortem documentation to improve future and existing projects Build project timelines by organizing tasks sequentially and communicating deadlines

Verify that all cross-functional teams understand the assigned tasks to produce quality deliverables

Manage multiple projects simultaneously for various materials such as radio spots, print ads, billboards, paid search, social media posts, automated emails, YouTube, and micro-sites Develop estimates, regulate project budgets, and forecast and communicate potential budget risks

Collaborate with internal stakeholders to balance resourcing allocation across all projects

Build and foster relationships with internal and external stakeholders to meet all group KPIs

Carefully managed projects from through the SDLC phases

Developed statements of work and project plans outlining the timelines, tasks, and RASCI while identifying the necessary resources based on skill sets for each project

Strong client lead eliciting client’s goals and requirements to ensure software specifications align with project deliverables

Assessed the budget for each project, forecasting revenue weekly while identifying profitability and/or loss

Created team communication structure and governed the process documentation

Continually trained and maintained knowledge of various digital marketing platforms and project management tools

Detected risks within projects and created solutions to prevent delays, deliver quality work products, and keep projects within budget

Ensured resource allocation was balanced across projects while identifying and foreseeing limitations

Evaluated layout, content, grammar, spelling, HTML, and link functionality of email campaigns before deployment

Updated standard operating procedure documents and email marketing best practices

Verified that email deployment settings adhered to the client’s specifications

Logged and submitted reoccurring flaws in the campaign process to team leads

Tracked and monitored email deployments to ensure deliverability

Used statistical analysis and reports to create campaigns

Performed A/B testing on subject lines, content, and deployment times

Evaluated hard/soft bounces, and unsubscribes, and confirmed that spam regulatory compliance was satisfactory

Communicated and collaborated with various internal departments to complete new and recurring marketing projects

Lead the “Good to Go” grocery store grand opening marketing project, establishing the budget and managing deliverability on collateral

Managed direct mail campaigns, magazine ads, trade shows, collateral projects, and landing page product advertisements

Tracked marketing campaign promotions and sales

Constructed detailed and well-described creative briefs for the copy and design teams

Researched and analyzed competitors’ marketing efforts by examining prices, shipping policies, and ingredient formulations

Updated third-party product information on the web