Overview
Work History
Education
Skills
Additional Information
Timeline
Generic

Jenahye Johnson

Brooklyn,NY

Overview

6
6
years of professional experience

Work History

Senior Producer

The Telly Awards
03.2023 - Current
  • Leads daily operations for a $5M+/yr global award program honoring excellence and expertise across film, television, branded content, social video, VR/AR, commercials and marketing
  • Spearheads management of communications, experiential programming, content creation and social media planning and production from ideation to execution, meaningfully boosting social media engagement across all platforms, including by 66% on Meta and by 55% on LinkedIn
  • Directs and executes strategic plan to expand editorial programming and deepen partner relationships, curating and managing 8 self-conceptualized, cross-branded experiential and virtual event series in FY24 in collaboration with both nascent and legacy media partners, including Green The Bid, Video Consortium and NAB Show, increasing event attendance by 40%
  • Developed advanced data analytics framework to determine and effectively track KPIs to optimize high-level business and operational initiatives
  • Manages multimedia content creation and asset production across newsletters, TikTok, Instagram and paid ads utilizing a variety of creative production tools, both independently and through in-house and third-party design teams
  • Pitches and implements seasonal strategies and creative approach across all content pillars, emphasizing thematic and creative cohesion, compliance with technical specifications, and adherence to campaign deadlines and budgets
  • Designed enhanced processes for in-house and freelance project management, website management and database optimization, exceeding content output goals by 20%, improving project completion time by 25% and enhancing quality and appeal of all assets and deliverables in a fast-paced creative environment

Senior Line Producer

Hayden5
02.2021 - 09.2022
  • Managed large-scale advertising productions for top fashion, sports, lifestyle, automotive and other household brands at all phases of development from briefing and pre-production to post-production and asset delivery
  • Independently built, oversaw and reconciled commercial production budgets exceeding $250K+ to guarantee each project upheld high quality creative standards while meeting or exceeding company-wide 40% profit margin benchmark
  • Served as a go-to strategic and solution-oriented resource for client producers, unit production managers and project coordinators to advise on best practices for anticipating, addressing and resolving production challenges
  • Recruited, researched and built relationships with new and existing clients and liaised between key project stakeholders, freelancers, production vendors and crew to maintain client satisfaction and strengthen and sustain client retention rates
  • On-boarded and managed freelance vendors to ensure compliance with internal production and safety standards
  • Supervised junior-level production managers in the procurement of labor, equipment, locations, permits and transportation
  • Briefed all crew and vendors with iterative and final directives regarding project goals, production requests and logistics

E-Commerce & Editorial Producer

Splashlight Studios
03.2018 - 02.2021
  • Managed all facets of client-facing interactions and customer success for Under Armour, Eileen Fisher and David Yurman accounts
  • Created and managed shooting schedules for all staff and freelance talent for product line photography, tracking 1,500 assets quarterly through multiple stages of asset delivery
  • Cast talent, built shoot estimates and negotiated rates with agencies, vendors and talent within fixed and negotiated client budgets
  • Managed and allocated accounts’ monthly creative budgets between e-commerce versus editorial campaigns and other seasonal priorities
  • Ensured art directors, stylists, photographers, digital technicians and re-touchers adhered to style guides and photography workflows
  • Actively consulted and led creative discussions to balance high-end production value with budget-conscious solutions

Education

Master of Arts - Film & Video Production

Maryland Institute College of Art
Baltimore, MD
05.2017

Bachelor of Arts - Film & Media Studies

St. Mary's College of Maryland
St. Mary's City, MD
05.2015

Skills

  • Adobe Creative Suite
  • Budget and Billing Management
  • Client Acquisition and Management
  • Long-Form and Social Media Video Editing
  • Crew On-Boarding and Management
  • Internal and External Operations
  • Social Media Strategy

Additional Information

Commercial Campaigns
Video: Goop Lab (The Vagina Episodes – S1 Ep. 3 – “The Pleasure is Ours”); Jordan Brand (Carmelo Anthony – “Rafters”); Getaway Cabins; Walmart; Google (Joshua Kissi: True Tones)
Stills: Town & Country Magazine – Brian Cox March 2023 editorial cover shoot; Paravel; NARS – 2023 LGBTQ+ Pride


Experiential
Converse – Community Conversations; Nike – Yardrunners, Self-Care Celebration; Estee Lauder – Future of Black Beauty


Documentary
“Faces of Medicine” (personal episodic with ~$275K in seed funding to date; two 40-min episodes complete)

“Beyond the Field” (short-form NFL documentary – Miami unit)

Timeline

Senior Producer

The Telly Awards
03.2023 - Current

Senior Line Producer

Hayden5
02.2021 - 09.2022

E-Commerce & Editorial Producer

Splashlight Studios
03.2018 - 02.2021

Master of Arts - Film & Video Production

Maryland Institute College of Art

Bachelor of Arts - Film & Media Studies

St. Mary's College of Maryland

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Jenahye Johnson