Summary
Overview
Work History
Education
Skills
Capabilities
Timeline
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JENAI STRAKER

Larkspur,CA

Summary

Passionate marketing professional making impactful contributions to brands nationwide. As the Director of Key Accounts, I manage multi-platform marketing strategies, agency departments and staff, and vendor relationships to ensure the sustainable success of our clients and agency. I am exceptionally skilled in traditional and digital marketing, project management, strategy, budget allocation, optimizations, data analytics and communication.

Overview

8
8
years of professional experience

Work History

Director of Key Accounts

MediaScape Advertising
San Diego, CA
06.2021 - Current
  • Substantially increased agency revenue through client acquisition, add-on selling, and efficient negotiations.
  • Oversee client multi-platform marketing efforts for effective campaign delivery and long-term client success.
  • Management of agency departments and staff including digital, design, and business acquisition.
  • Analytic review and analysis for campaign insights, optimizations, and client reporting.
  • Strengthened business relationships by serving as trusted client and meeting liaison to assess satisfaction with service, recommended changes and resolve conflicts.

Media Buyer

Freelancer
San Diego, CA
03.2019 - Current
  • Planned and negotiated media buys including TV, OTT, radio, streaming audio, podcasts, and sponsorships.
  • Interacted professionally with agency staff and clients to discuss media campaigns, deliverables and optimizations.
  • Identified new customer acquisition opportunities through research and study of advertising mediums.

Account Strategist

MediaScape Advertising
San Diego, CA
12.2017 - 06.2021
  • Successfully managed client marketing strategies and campaigns.
  • Planned, negotiated and executed multi-platform media buys for multi-lingual campaigns (English and Spanish)
  • Measured marketing platform performance through data analysis and developed new strategies.
  • Provided insights and analysis to assist in developing innovative advertising solutions.

Lead Sales Coordinator

KFMB Stations
San Diego
08.2016 - 11.2017
  • Supported national and local sales executives through production of quality marketing deliverables.
  • Provided detailed reporting and analytic insights on account executives, revenue tracking and campaign performance.
  • Addressed top-level, high-priority issues with professional administrative discretion.
  • Developed packages for event sponsorship, digital marketing, and new media advertising campaigns.
  • Assisted in hiring and training radio sales coordinators.

Marketing Intern

Syntec Diamond Tools
San Diego
01.2016 - 06.2016
  • Created extensive marketing plan to increase revenue and strengthen competitive advantage.
  • Prepared employee handbook to improve employee training and retention.
  • Provided extensive market and industry research for internal process improvements.

Education

Bachelor of Science - Business Management

California State University
San Marcos, CA
01.2016

Skills

  • Media Platform Assessments
  • Company Representation
  • Client Relationship Management
  • Media Buying
  • Team Management
  • Analytic Reporting
  • Budget Management
  • Data Analysis
  • Integrated Media
  • Government Contract Experience

Capabilities

Microsoft Suite I Google Analytics I RankMath I comScore I Bluhorn I Wordpress I WideOrbit

Timeline

Director of Key Accounts

MediaScape Advertising
06.2021 - Current

Media Buyer

Freelancer
03.2019 - Current

Account Strategist

MediaScape Advertising
12.2017 - 06.2021

Lead Sales Coordinator

KFMB Stations
08.2016 - 11.2017

Marketing Intern

Syntec Diamond Tools
01.2016 - 06.2016

Bachelor of Science - Business Management

California State University

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JENAI STRAKER