Jenail Marshall
Atlanta,GA
Summary
Seasoned anthropologist with acute critical thinking and analytical skills bridging the gap between qualitative research in academia and its use in private and public sectors globally in a wide array of industries from beauty & fashion, retail, healthcare, food and beverage, law enforcement and governmental agencies. Showing businesses how to look at a person as more than a consumer and discern the social, emotional and cultural “why’s” facilitating the creation of more impactful strategies.
Overview
8
8
years of professional experience
Work History
Research Specialist & Analyst
Feedback
Midlothian, VA
10.2021 - Current
- Investigated and analyzed trends in social media platforms, consumer behaviors and viral content to optimize public relations approaches.
- Conducted market research analysis to identify trends and opportunities for clients.
- Developed comprehensive reports summarizing the findings of research projects.
- Provided and presented real-time reports on current market conditions.
- Prepared regulatory documentation and presentations and highlighted findings to support project leads.
Strategic Consultant
The Behavioural Architects
New York, NY
05.2022 - 02.2024
- Conducted research to determine ideal markets for products and services.
- Advised senior management teams on how to optimize resources for maximum return on investment.
- Developed and implemented strategic plans to improve organizational efficiency.
- Provided expert guidance in the development of long-term corporate strategies.
- Conducted market research, competitor analysis, and customer segmentation studies.
- Drafted presentations outlining key findings from analysis activities.
- Presented recommendations to executive leadership teams in a clear and concise manner.
- Created detailed reports and presentations outlining findings from strategic analyses.
- Collaborated with stakeholders across all levels of the organization on various projects.
Consultant
Society for Applied Anthropology
Atlanta, GA
12.2020 - 06.2023
- Developed and implemented customized strategies to meet client needs.
- Prepared accurate and concise reports, conveying progress, issues and solutions.
- Participated in training and managing new hires to bring new team members up to speed.
- Reviewed existing policies and procedures and suggested improvements where necessary.
- Analyzed complex information from multiple sources to identify patterns or trends that could be used as a basis for decision-making.
- Identified risks and assessed potential impact, consulting with clients to prepare mitigation plan.
- Applied techniques to analyze requirements, system capabilities and workflows.
Qualitative Researcher (freelance work)
Jenail Marshall LLC
Atlanta, GA
05.2016 - Current
- Skilled at working independently and collaboratively in a team environment.
- Adaptable and proficient in learning new concepts quickly and efficiently.
- Proven ability to develop and implement creative solutions to complex problems.
- Produced detailed and relevant reports for use in making business decisions.
- Evaluated diverse organizational systems to identify workflow, communication, and resource utilization issues.
- Compiled research data and gave professional presentations highlighting finds and recommended optimizations.
Education
Ph.D. - Anthropology
Purdue University
West Lafayette, IN05-2025
Master of Science - Anthropology
Purdue University
West Lafayette, IN05-2020
Bachelor of Arts - Anthropology
Georgia State University
Atlanta, GA05-2016
Skills
- Qualitative Research
- Data Interpretation
- Process Improvement
- Questionnaire Development
- Planning and Execution
- Leading Focus Groups
- Excellent Communication
- Attention to Detail
- Critical Thinking
- Market research and analysis
- Team Building
- Microsoft Excel proficiency
- Data Collection
- G-Suite
- MS Office
- Business process mapping
- Project Management
- Strategy realignment
- Web-based reporting tools
- Gap analysis
- Consumer behavior
- Strategy development
- Customer demographics
- Market Analysis
References
References available upon request.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
If you’re still not convinced that the concept of culture influences even the most mundane actions and decisions in our daily lives. I ask – How do you cook rice?
Jenail Marshall
Timeline
Strategic Consultant
The Behavioural Architects
05.2022 - 02.2024
Research Specialist & Analyst
Feedback
10.2021 - Current
Consultant
Society for Applied Anthropology
12.2020 - 06.2023
Qualitative Researcher (freelance work)
Jenail Marshall LLC
05.2016 - Current
Ph.D. - Anthropology
Purdue University
Master of Science - Anthropology
Purdue University
Bachelor of Arts - Anthropology
Georgia State University