Figma
Jennifer Alston
Tempe,AZ
Summary
Creative UI Developer with 10+ years of facilitating and supporting human interactions with complex systems and software. Maintains user-centric designs while adhering to prescribed interface principles and related development goals. A practicing expert in wireframing, mockups, and prototyping. Passionate about implementing scalable solutions. Efficient problem solver with skills in teamwork and delivering projects on time.
Overview
17
17
years of professional experience
1
1
Certification
Work History
SEO Specialist
Adobe Express Via ETMG
11.2022 - Current
- Stay current with the latest SEO trends, techniques, and industry standards to improve ou profiles and stay ahead of competitors.
- Identify and analyze potential opportunities for website partnerships and collaborations to enhance Adobe Express's online presence and visibility.
- Develop and implement off-page SEO strategies and tactics to improve website visibility and increase organic traffic for Adobe Express.
- Create, update, and maintain monthly and quarterly editorial/event calendars.
- Regularly optimize off-page blog content, including photo editing, Alt-text, and hyperlinking external sources.
- Conduct keyword research and analysis to identify high-value target keywords for SEO optimization of Adobe Express product pages.
Sr. Digital PR Associate
3S Legal
06.2022 - 10.2022
- Ran full life-cycle link acquisition by testing/researching strategies and tactics for Three-Ships Legal.
- Focused SEO research to target URLs, keywords, and anchor text for organic growth, lead generation, and traffic to partner sites.
- Identified and built relationships with key influencers and media outlets in the legal industry to secure media coverage and backlinks for Three-Ships Legal.
- Analyzed and interpreted data from SEO tools like Ahrefs, Moz, and SEMrush to identify trends and opportunities for improving the company's digital PR strategies.
- Reported findings to clients, stakeholders, external marketing teams, and C-level executives.
SEO Research Specialist
2U
08.2021 - 06.2022
- Conducted SEO research and analysis for 18 different websites in the Higher Education / Academia market.
- Stayed updated with the latest trends and changes in search engine algorithms and SEO techniques.
- Analyzed competitor websites and identified opportunities for improvement in SEO strategies and tactics.
- Analyzed competitor backlinks and identified opportunities for prospecting, cold outreach, and collaboration to improve website authority and visibility.
- Conducted regular audits of website content and backlinks to identify and address any issues that may affect search engine rankings and website visibility.
SEO Specialist/Researcher
Gr0
03.2021 - 07.2021
- Helped position a beauty service client in the SERP ranking 5th for the keyword 'nano blading.'
- Curated over 140 editorial titles and keywords for various clients.
- Reported findings to clients, stakeholders, external marketing teams, and C-level executives
- Analyzed website performance data using Google Analytics and other tools to identify opportunities for improvement and make data-driven recommendations to optimize SEO strategies and increase organic traffic
- Stayed updated with the latest trends and developments in SEO and search engine algorithms to ensure the implementation of effective and up-to-date strategies.
- Enhanced website rankings by implementing effective on-page and off-page SEO strategies.
- Educated internal stakeholders on the importance of SEO best practices, fostering a collaborative environment conducive to long-term digital marketing success.
- Conducted comprehensive technical SEO audits to identify website issues, such as broken links, crawl errors, duplicate content, and slow page load times, and provided recommendations for improvement.
SEO Specialist/Web Editor
PPM
01.2021 - 04.2021
- Identify and implement technical SEO improvements to increase website speed and performance.
- Collaborated with content creators to optimize website copy and structure for search engine optimization (SEO).
- Proofread, edited, and revised web and blog copy.
- Managed editorial calendar and was responsible for managing external freelance writers.
- Provided front-end development support..
- Created and implemented a comprehensive SEO strategy to improve website rankings and organic traffic, including building landing pages/local citation pages, on-page optimization, and optimizing meta titles, descriptions, URLs, and blog content.
- Enhanced website content by editing and proofreading articles for grammar, punctuation, and style.
- Increased user retention by regularly updating web content with relevant information and fresh perspectives.
- Oversaw back-end development using HTML, Java, and CSS in WordPress to maintain website integrity.
Digital Marketing & SEO Consultant
The Source Magazine
12.2020 - 04.2021
- Managed email marketing campaigns and monthly newsletters via Hootsuite.
- Conducted market research and analysis to identify trends and opportunities in the digital marketing and SEO industry and provide recommendations to improve the company's online presence and visibility.
- Developed and implemented innovative social media marketing strategies to increase brand awareness and engagement on platforms like Facebook, Instagram, and Twitter.
- Created and executed comprehensive SEO strategies to improve website visibility and drive organic traffic to increase online sales and lead generation for The Source Magazine.
- Conducted regular audits and analyses of the company's website and social media accounts to identify areas for improvement and implement strategies to increase website traffic and social media engagement.
Digital Media Specialist
Southwest Mobile Storage
10.2019 - 12.2019
- Designed marketing collateral for SMS, PG, and FTS, including flyers, brochures, video editing, logos, and photo manipulation.
- Utilized A/B testing methods to determine the most effective design elements for improving website and PPC conversion rates.
- Managed interns related to social media content to increase brand visibility and engagement for Southwest Mobile Storage.
- Utilized social media platforms such as Facebook, Instagram, and Twitter to reach target audiences, schedule and publish posts, and monitor engagement metrics.
- Analyzed website data and implemented strategies to improve website performance and user experience for Southwest Mobile Storage.
- Coordinated with external vendors and agencies to execute digital marketing campaigns and ensure they aligned with Southwest Mobile Storage's brand guidelines and marketing goals.
- Created visually engaging multimedia content such as videos, infographics, and interactive presentations for use across digital platforms.
- Enhanced user experience by implementing responsive web design and optimizing website performance.
- Planned website development, converting mockups into usable web presence with HTML, JavaScript, and CSS.
Freelance Graphics/Web Developer
Self-employeed
05.2007 - Current
- Developed and implemented innovative design concepts (web, print, marketing collateral, PPC, and organic) and strategies to enhance the client's brand image and online presence, increasing customer engagement and lead generation.
- Provided front-end development support, creating visually appealing designs that aligned with brand standards.
- Provided front-end website development using WordPress, Hubspot, and other editing software.
- Took concepts and produced design mockups and prototypes to strengthen designs, enhance user experiences and improve site interactions.
- Designed engaging graphics and visual elements that contributed to a cohesive online presence across multiple platforms.
- Engaged with clients to plan and optimize site issues and queries.
- Adhered to SEO best practices while designing sites.
- Collaborate with clients to understand their vision and goals and provide creative solutions that align with their brand identity.
- Adhered to tight project timelines/deadlines and budgets to deliver outstanding design projects on time and within budget.
- Coded websites using HTML, CSS and, JavaScript languages.
- Enhanced user experience by implementing responsive web design and optimizing website performance.
Education
Certification - UX/UI Design
Coursera
10.2023
Bachelor of Arts/Visual Communications & Digital Media -
AIU Online
01.2007
Associates in Fashion Marketing/Small Business Operations -
MATC
01.2001
Skills
- Graphic Design
- Web Development
- UX/UI Design
- User Research
- Prototyping
- Wireframing and Prototype Design
- Accessibility Design
- Wireframing
- User Interface (UI) design
- Functionality Testing
- Mobile Application Development
- Solution mock-ups
- Visual design
- Usability Testing
- Responsive design
- Figma proficiency
- Adobe Creative Suite
- CSS
- HTML
- Java
Websites
My Focus
I am focused on creating meaningful experiences through design, emphasizing the users' journey! My designs and strategies are user-centered, powerful, and well-executed. Balancing creative expression with analytical research creates a beautiful masterpiece of harmony.
Certification
- Google UX/UI Design
- Google Ads
- Facebook Ads
- Search Engine Optimization
- Google Analytics
Software
Adobe XD
Google Drive
Adobe Creative Cloud
Photoshop
Illustrator
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
When you turn around the corner and you run into yourself, then you know that you have turned all the corners that are left.
Langston Hughes
Timeline
SEO Specialist
Adobe Express Via ETMG
11.2022 - Current
Sr. Digital PR Associate
3S Legal
06.2022 - 10.2022
SEO Research Specialist
2U
08.2021 - 06.2022
SEO Specialist/Researcher
Gr0
03.2021 - 07.2021
SEO Specialist/Web Editor
PPM
01.2021 - 04.2021
Digital Marketing & SEO Consultant
The Source Magazine
12.2020 - 04.2021
Digital Media Specialist
Southwest Mobile Storage
10.2019 - 12.2019
Freelance Graphics/Web Developer
Self-employeed
05.2007 - Current
Certification - UX/UI Design
Coursera
Bachelor of Arts/Visual Communications & Digital Media -
AIU Online
Associates in Fashion Marketing/Small Business Operations -
MATC
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