Jenia Quiles
Clarkston,MI
Summary
Focused and self-motivated Marketing Assistant Lead with 5+ years of Digital Marketing & Analytics experience on both agency and client side. Skilled in delivering data-driven strategic insights that have influenced Marketing Strategies & Brand Product Horizons
Overview
11
11
years of professional experience
Work History
DIGITAL MARKETING PERFORMANCE ASSISTANT LEAD
GENERAL MOTORS
Warren, MI
07.2021 - Current
- Collaborate with Business Team to ensure alignment of KPI’s and set expectations of cross-channel analyses (Paid Media & Organic Channels, CRM, Site, T&T, Sales)
- Support & analyze a multi-million dollar Brand Media budget to guide demand generation & product horizons
- Build data-driven Marketing Measurement Plans and Analytics Strategies that latter up to Key Business Objectives
- Lead post-campaign insights & data driven recommendations to help guide future Brand & eCommerce strategies
- Collaborate with Lead and agency partners on final production of cross-channel analyses to develop concise and cohesive executive-level presentations
- Analyze data and metrics regularly to identify performance trends, apply strategic thinking & bring other areas (T&T, SMRT, Advanced Analytics) to help enhance business efficiencies.
ANALYST, DIGITAL MARKETING PERFORMANCE & ANALYTICS
MRM // MCCANN
Birmingham, MI
07.2018 - 07.2021
- Perform in-depth analysis of data and build tangible, meaningful business recommendations to improve performance
- Design, develop and implement dashboards, presentations and tracking processes, such as reoccurring reports and deep dives, to communicate trends, volumes and key performance indicators
- Collaborate with internal and external teams to improve processes, help optimize online customer experience and deliver differentiated ideas to the client
- Present analyses and key findings to business client and attend offsite meetings.
ASSISTANT BRANCH MANAGER II
COMERICA BANK
West Bloomfield, MI
05.2017 - 07.2018
- Collaborated with Manager in developing a high-performing team with emphasis on product knowledge, customer-first approach, and sales, aligned to the Comerica Promise
- Assisted in HR processes including selection, training, performance appraisals, career development, and retention
- Coordinated Marketing Activity focus in accordance with current product promotions to boost sales
- Coached and developed SME’s on quarterly product presentations with emphasis on benefits and target audience.
ASSISTANT BRANCH MANAGER I
COMERICA BANK
07.2015 - 05.2017
- Evaluated customer feedback and implemented new tactics resulting in 42% annual increase of customer satisfaction
- Provided detailed product knowledge to Banking Center team on a new product and successfully collaborated with newly assigned product specialist resulting in 130% achievement of branch annual goal
- Generated quality leads and collaborated with Wealth Management team leading to 650K in closed deals
- Directed an in-branch loan campaign resulting in $2.8 million closed loans during the promotional period.
MARKETING AND EVENTS INTERN
LAKESHORE EVENT GROUP
- Collaborated with team in organizing successful first-time events such as “The Taste of Traverse City”
- Assisted in promoting event on social media weekly to increase event awareness and attract consumers
- Strategically performed product research to develop cost-effective methods
- Successfully developed new Sponsorships with local wineries, breweries, and business owners.
BANKING SPECIALIST & LEAD TELLER
COMERICA BANK
09.2012 - 07.2015
- Created a competitive sales system to motivate team members during a district-wide campaign resulting in outstanding branch results and regional recognition
- Achieved 197% of annual loan goal by assisting customers with interest rate savings
- Communicated with customers to determine needs and cross-sold products accordingly, resulting in 180% of yearly individual transaction deposit goal.
Education
Bachelor of Business Administration - Marketing
BAKER COLLEGE
Auburn Hills, MI03.2014
Skills
- Bilingual (English, Bulgarian)
- Marketing Strategy
- Time Management
- Project Management
- Analytical Thinking
- Outcome-Oriented
- Data Analytics & Insights
- Consumer Behavior Research
- Audience Targeting
- Relationship Building
- Microsoft Office
- Adobe Platforms
- Tableau
- Google Analytics
- Decibel Insights
Awards
- PDM for GM: Tri-Force of Wisdom Award
- 2021 CCARRY Award Winning team for “GM Look Ahead” Global Nomination
- Received a total of 3 GEM awards while at MRM: Collaboration | Going the extra mile | Coaching new team members
- While at Comerica: “Platinum Loan Producer" | “Exceeding Expectations Service Award” | “Top 10 Ranking Retail Personal Bankers” in the South-Central Region | Top Performing Branch in 2017 | Certificate of Excellence for being in the top 15% of Assistant Managers in MI
Timeline
DIGITAL MARKETING PERFORMANCE ASSISTANT LEAD
GENERAL MOTORS
07.2021 - Current
ANALYST, DIGITAL MARKETING PERFORMANCE & ANALYTICS
MRM // MCCANN
07.2018 - 07.2021
ASSISTANT BRANCH MANAGER II
COMERICA BANK
05.2017 - 07.2018
ASSISTANT BRANCH MANAGER I
COMERICA BANK
07.2015 - 05.2017
BANKING SPECIALIST & LEAD TELLER
COMERICA BANK
09.2012 - 07.2015
MARKETING AND EVENTS INTERN
LAKESHORE EVENT GROUP
Bachelor of Business Administration - Marketing
BAKER COLLEGE