JENIFER MACLEAN
Brookfield,WI
Summary
Accomplished National Account Sales Manager with over 19 years of in-depth experience with e-commerce, mass retailers, product selection, planning, marketing, sales promotions and market analysis. Successfully utilize leadership, relationship building, collaboration and strategic planning to manage and grow sales profitably and create long-term key partners. Experienced at growing new brands and new lines of business, negotiating with vendors and retail outlets, building innovative assortments and proactively analyzing product performance to determine areas of opportunities to exceed goals and drive total company performance.
Overview
19
19
years of professional experience
Work History
National Account Manager
Ekco Brands
Milwaukee, WI
10.2020 - Current
- Helped launch the company and 3 brands into the US market.
- Grew sales from 0 to over $3.2M in 3 years. Gained market share by building trust and relationships with retailers as well as using data for product placement.
- Generating new accounts year over year while successfully managing the top account for the company and meeting my personal revenue revenue goals.
- Drove revenue at Walmart to over $2.5M in two years while prospecting new business and executing hands-on customer service at Amazon.
- Conducted market research to identify potential customers and new business opportunities at numerous different retailers.
- Resolve Amazon customer complaints regarding products and service for Ekco Brands.
- Oversee rep groups that help manage business at both Amazon and Walmart.
- Monitor competitive products within the retail industry and adjust strategies accordingly.
- Lead and collaborate with Department heads from the Mexco office for logistics, finance, product creation, EDI, forecasting, planning, digital content, copy writing and marketing.
- Analyze customer data and retails sales on a weekly basis to identify trends and develop solutions to increase revenue.
- Negotiate contracts with major retailers on a national level.
- Collaborate with marketing team to create promotional campaigns for the brands in target markets. Lead on digital marketing campaign's as well as live streaming content for the Amazon account.
- Analyzed the Amazon business and made changes in the way we conduct business to positively impact the bottom line.
SENIOR ACCOUNT MANAGER
MEYER CORPORATION
Milwaukee, WI
05.2018 - 10.2020
- Manage $8M to $20M client accounts including department stores, specialty retailers, catalogs, TV home networks, off-price accounts and gift-incentive retailers
- Build promotions, drive sales and support gross margin through providing clients with customized product assortment for customer base
- Grow new line of business in collegiate licensed products and accomplished placement at new retail outlets
- Acquire three new clients for new market in short timeframe
- Collaborate with Business Development, Marketing and Support Services teams to drive incremental growth, with projects including creating exclusive products, sharper pricing for clients, retail-specific collateral, digital graphics for websites and establishing forecasts and planning inventory for future sales
- Build relationships and strong partnerships with retail partners to drive sales and establish long-term contracts.
ACCOUNT MANAGER
MEYER CORPORATION
Milwaukee, WI
04.2013 - 04.2018
- Managed $3M to $8M account base, including top 10 account for company, consisting of department stores, specialty stores, e-commerce stores, off-price and outlet stores, gift-incentive stores, catalogs and TV home selling networks
- Yearly exceeded sales revenue and gross margin plans for account base through building product assortments and changes, setting promotions, managing markdowns and reductions, building ads, forecasting products and implemented key store event promotions
- Created retail-specific, specialty promotion and sold more than 23K units in one through driving profitable pricing and implementing a mail-in-rebate offer tied to promotion to increase retailer margin
- Recognized by management for role in quarterly and yearly total company performance
- Analyzed retail sales on weekly basis and made recommendations to positively impact bottom line
- Managed advertising allowances and promotional budget to achieve client goals resulting in yearly profits
- Collaborated with Planning, Support Services and Regulatory and Compliance teams to manage product forecasts, shipping, direct fulfillment and compliance
- Reviewed competitive landscape and remained current with industry data to ensure accurate client education
- Collaborated with Merchant teams to identify opportunities for growing company business, and managed client relationships with Planning, E-commerce, Visual, Bridal and Advertising departments
- Developed advertising plans to promote through print and digital media
- Collaborated with Business Development team to create exclusive products to drive incremental sales.
E-COMMERCE MERCHANDISE MANAGER | COSMETICS
BONTON INC.
Milwaukee, WI
07.2012 - 03.2013
- Managed and executed merchandising strategies of on-line buys for all cosmetic and fragrance on company website and collaborated with Buying team to mirror in-store product events
- Collaborated with vendor partners to drive on-line promotions and web-only opportunities
- Wrote content for email and digital marketing, and directed Marketing team on execution of message
- Wrote and maintained weekly cosmetic and fragrance blog for style portion of company site, with content written to connect with customers, drive new products and advertise for promotions
- Created gift-with-purchase program, managed acquisition of vendor samples, and assembled and shipped gifts to customers
- Worked closely with Merchant and Planning teams to coordinate and drive on-line sales.
ASSOCIATE BUYER | GIFTS AND HOME DECOR
BONTON INC.
Milwaukee, WI
10.2008 - 06.2012
- Key role in product selection, planning, marketing, sales promotions, e-commerce and analysis of business
- Recognized by management as recipient of 2011 Buyer of the Year award for expansion of seasonal product
- Initiated product selection and overall assortment strategy, integrating national and private brands based on current data, trends and forecasts to achieve sales and profitability objectives
- Developed and maintained vendor partnerships, strategically negotiated mutually profitable costs and terms, forecasted margins and markdowns, created exclusive products driven by private label, and analyzed vendor performance to maximize profitability
- Collaborated with Buyer, Assistant Buyer and Product Development team to initiate seasonal Category planning strategy, and partnered with Planning in analyzing opportunities and ensuring assortment plans supported Category objectives
- Identified and built key inventory items and collaborated with Planning on initial item targets based on guidelines to determine quantities, marketing, flow and pricing to ensure compliance with profitability targets
- Collaborated with Planning team to review category opportunities, strategically redirect investments and make six-month financial plans of sales, margins, turns, receipt flow, placement, advertising and co-op collection
- Performed regular competitive analysis to stay abreast of competition and develop future initiatives
- Collaborated with Private Label team to develop assortment plans that provided balanced merchandise selection at competitive prices while achieving appropriate floor presentation
- Analyzed market trends and business performance, and reacted to changes in demand, including aged inventory and turnover performance, through markdowns and product orders to meet promotional calendar
- Determined marketing and sales promotion plans for promotional calendar
- Developed adjacency and block plans for visual presentations to support marketing and presentation strategies
- Created assortment and financial plans for e-commerce site and partnered with E-commerce and Advertising teams to develop marketing strategies to drive traffic and sales
- Identified and researched target customers and analyzed sales and consumer behavior to develop strategies to grow future business, including successful implementation of unrepresented seasonal categories.
SENIOR ASSISTANT BUYER | COOKWARE & BASIC HOUSEWARES
BONTON INC.
Milwaukee, WI
11.2006 - 10.2008
- Planned and executed sales, margin, receipt flow and strategy for Bakeware department
- Achieved $705K increase over sales plan and $123K margin dollar increase over plan.
ASSISTANT BUYER | DRESSES
BONTON INC.
Milwaukee, WI
11.2005 - 11.2006
- Analyzed sales and markdowns, chose assortments and wrote orders
- Managed advertising for specific products and categories and maximized sales through promotions
- Gathered seasonal vendor assortments and collaborated with office to determine specific assortments.
MERCHANDISING ASSISTANT | COOKWARE & BASIC HOUSEWARES
BONTON INC.
Milwaukee, WI
06.2005 - 11.2005
Bakeware
- Input price changes, in-store signing and merchandise into advertising system and created promotional signage
- Managed divisional bridal website consisting of suggested and shoppable registry items
- Collaborated with Buyer, Assistant Buyer, Marketing and Bridal teams to accomplish projects.
Education
Bachelor of Science - Merchandising And Buying Operations
Indiana University Bloomington
Bloomington, IN05-2004
Skills
- Retail Sales & Planning
- E-commerce
- Pricing, Forecasting & Budgets
- Team Collaboration
- Business Growth and Retention
- Solution Selling
- Relationship Building
- Business & Market Analysis
- Negotiations
- Product Selection and Placement
- Merchandising
- Marketing & Sales Promotions
Timeline
National Account Manager
Ekco Brands
10.2020 - Current
SENIOR ACCOUNT MANAGER
MEYER CORPORATION
05.2018 - 10.2020
ACCOUNT MANAGER
MEYER CORPORATION
04.2013 - 04.2018
E-COMMERCE MERCHANDISE MANAGER | COSMETICS
BONTON INC.
07.2012 - 03.2013
ASSOCIATE BUYER | GIFTS AND HOME DECOR
BONTON INC.
10.2008 - 06.2012
SENIOR ASSISTANT BUYER | COOKWARE & BASIC HOUSEWARES
BONTON INC.
11.2006 - 10.2008
ASSISTANT BUYER | DRESSES
BONTON INC.
11.2005 - 11.2006
MERCHANDISING ASSISTANT | COOKWARE & BASIC HOUSEWARES
BONTON INC.
06.2005 - 11.2005
Bachelor of Science - Merchandising And Buying Operations
Indiana University Bloomington
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