JENIFER M. MAXWELL
Summary
Dynamic leader with a proven track record, specializing in revenue growth strategy and facilitative leadership. Successfully spearheaded innovative market penetration strategies, resulting in a 22% increase in sales. Strong expertise in CRM systems and negotiation, coupled with the ability to cultivate industry networks to enhance financial performance. Recognized for driving significant business expansion through strategic foresight and effective team mentorship.
Overview
23
23
years of professional experience
Work History
SENIOR DIRECTOR OF SALES
AMMEX Corporation
Kent, WA
03.2024 - Current
- Added to the organizational distribution model, creating a new go-to-market strategy and multi-million-dollar revenue stream.
- Led the team to surpass sales targets by 22% by employing upselling and cross-selling techniques within existing client accounts.
- Discovered strategic growth areas by interpreting data on evolving industry trends. Utilizing the data created new revenue streams for distributors, resulting in double-digit growth.
- Developed long-range plans for business growth, resulting in increase in annual sales.
- Collaborated across departments to introduce strategic enhancements to company's product and service suite.
- Improved profitability by accurately maintaining P&L to meet prime fiscal responsibility.
- Hired, trained, and mentored the team to maximize productivity.
DIRECTOR OF SALES
AMMEX CORPORATION
KENT, WA
05.2021 - Current
- Lead North American Enterprise sales organization through sales transformation and implemented long-term growth strategy
- Collaborate with Sales and Marketing leadership to develop strong programs and partnerships with the Distributor network to maximize share of wallet and profitable growth
- Drive sales growth initiatives with cross function collaboration developing strategic plans to grow current business and adjacent markets
- Increase profit in key segments by 21%
- Manage the team's development and management of distributor sales relationships with an eye on supporting pull through sales with large key accounts
- Track the analytics of the entire sales process from prospecting to customer conversion and pipeline management in CRM (SFDC)
- Assisted with the design and oversaw the sales team compensation and incentive program to drive
- Lead contracted manufacturer's sales rep principles to develop successful strategic business plans driving growth and gaining market share
CONSULTANT
REMOTE
01.2020 - 05.2021
- Work with vendors, independent distribution, end users, group purchasing organizations and wholesalers to procure and purchase PPE products
- Source in demand products nationally and globally
- Define a group of trusted suppliers to fulfill demand both on the ground and production
- Build business from grassroots efforts leveraging marketing, social media platforms, and email campaigns
VICE PRESIDENT STRATEGIC BRANDS (PRIVATE LABEL BRANDS)
AFFLINK
TUSCALOOSA, AL
01.2018 - 04.2020
- Company Overview: (PERFORMANCE FOOD GROUP SPECIALITY DIVISION)
- Maximizes revenues, margins, and growth of Member Brands portfolio by creating strong and innovative /strategic plans for growth within the market
- Full P&L responsibility for band sales through 10 Regional Managers, Redistribution partners, a network of 300 independent members, National Accounts, Affiliate foodservice members and PFG OPCOS
- Realized an 8% decrease in cost after renegotiating contracts with key manufacturers
- Identified low performing product, and redistributed product patterning strategies to accommodate member buying trends, forecasting a revenue gain of 15% over a 2 year period
- Drives revenue growth through overall product life cycle management including, strategy and vision, product line road mapping, product line development, brand management, pricing, forecasting, along with the creation and execution of product plan tactics to support marketing programs
- Implement programs to internally develop, contract manufacture, license or source the appropriate products with the goal of driving revenue and profitability growth of the category portfolio
- Global Sourcing accountable for the management and results of importer relationships which drives revenue growth through global portfolio expansion to both find new products and resource current products
- Negotiates private label and contract agreements with exclusive rights to expand unique, proprietary and private label products
- Developed and increased new business 42% implementing margin strategy and spot buys
- Inspire, lead, and influence sales team to meet or exceed revenue and sales goals remote and on-premise
- (PERFORMANCE FOOD GROUP SPECIALITY DIVISION)
DIRECTOR, STRATEGIC GROUPS/NATIONAL ACCOUNTS
ESSENDANT
DEERFIELD, IL
01.2005 - 01.2018
- Company Overview: (CORPORATE HQ) & HANOVER, MD (BRANCH)
- Oversee commercial relationships with reseller groups focused on janitorial, industrial, medical, and national retail channels while leading company with $725M+ in annual sales
- Align objectives and bridge communications with Board of Directors, senior management, and vendors in order to execute strategic planning and drive both sales and mutual success
- Earned recognition for boosting sales with largest strategic partner by 53.9%
- Secured key account of new business worth $40M+ securing a 5-year agreement; the group has recently implemented and eCommerce program we developed; efforts have increased sales 11% in one year
- Implemented new national programs in order to boost sales by 10.5%+
- Charted the successful development of cross-functional teams to highlight promotions increasing sales by 11.8%
- Design and develop corporate sales plans and strategies for marketing materials and vendor partnerships
- Execute negotiations for strategic partnership programs
- (CORPORATE HQ) & HANOVER, MD (BRANCH)
MARKETING AND PROMOTIONS COORDINATOR
WJZ-TV - CBS AFFILIATE
BALTIMORE
01.2002 - 01.2005
- Researched and optimized under-penetrated markets to drive new business
- Gained $150K in new business revenue
- Leveraged regular and sports sponsorships and promotions to maximize revenue and converted non-traditional television advertisers to WJZ
- Managed and coordinated sponsorships for Fly to Win, Air Tran, KinderVision, McDonald's, Survivor Challenge, Baltimore Sun, Heineken, and the Baltimore Ravens
CHANNEL DEVELOPMENT MANAGER, SAFETY & INDUSTRIAL
AMMEX CORPORATION
KENT, WA
- Developed and scaled processes across the Safety/Industrial markets to create and maximize business value
- Identified, pursued and onboard new strategic partners
- Added $3.5M sales in 4 months
- Collaborated with internal and external stakeholders to drive partnership programs maximizing opportunities within buying groups
E-COMMERCE BUSINESS DEVELOPMENT MANAGER
ESSENDANT
DEERFIELD, IL
- Company Overview: (CORPORATE HQ) & HANOVER, MD (BRANCH)
- Supported national distributors on eCommerce strategy, social media, and mobile marketing
- Trained customers nationally in key categories while executing marketing road show
- Generated $800K in new business by developing and training 350+ companies on eCommerce
- Drove social media engagement and executed eCommerce initiatives by collaborating with key managers
- Improved eCommerce, social media, and mobile marketing understanding by creating Distributor Training Program
- (CORPORATE HQ) & HANOVER, MD (BRANCH)
ACCOUNT MANAGER II
ESSENDANT
DEERFIELD, IL
- Company Overview: (CORPORATE HQ) & HANOVER, MD (BRANCH)
- Bolstered strategic relationships with local and regional office suppliers
- Exceeded pricing margin by 178%
- Transformed $5M territory into $19M territory by supporting accounts in growing their business in terms of expanding categories, embracing commerce, marketing strategies; converted accounts away from competitors
- Grew new business by $3.5M as well as converted category business
- Amplified advertising purchases by 25% year-over-year
- Coordinated with 53+ independent dealers to deploy customized social media strategies
- (CORPORATE HQ) & HANOVER, MD (BRANCH)
ACCOUNT MANAGER I
ESSENDANT
DEERFIELD, IL
- Company Overview: (CORPORATE HQ) & HANOVER, MD (BRANCH)
- Succeeded in transforming under-penetrated territory worth $1.4M to $8M territory in 3 years
- Opened and managed 38 new accounts, directly contributing to company growth
- Enhanced pricing margin by 183%
- (CORPORATE HQ) & HANOVER, MD (BRANCH)
Education
Leadership & Strategic Management -
Cornell University
01.2017
MASTER OF BUSINESS ADMINISTRATION (M.B.A.) - DUAL PROGRAM -
University of Maryland University College
Adelphi, MD, USA01.2011
MASTER OF SCIENCE (M.SC.) IN MANAGEMENT/MARKETING - DUAL PROGRAM - MANAGEMENT/MARKETING
University of Maryland University College
Adelphi, MD, USA01.2010
BACHELOR OF SCIENCE (B.SC.) IN ADVERTISING/MARKETING - ADVERTISING/MARKETING
West Virginia University
Morgantown, WV, USA01.2001
Skills
- Facilitative Leadership
- Corporate Change Management
- Financial Performance Management
- Revenue Growth Strategy
- CRM Proficiency
- Negotiation Expertise
- Industry Networking
- Sales Funnel Management
- Revenue Forecasting
- Market Penetration Strategies
Accomplishments
- AMMEX Core Value Legend - Be A Partner (2024)
- AMMEX Core Value Legend - Aim, High & Deliver (2023)
- Blue Diamond Award - Top Sales Award
- Top Sales Performer - Ranked #1/117
- Pinnacle Award - Top Director Award
- Supplier of the Year Award - Key Account
- Supplier of the Year Award - National Strategic Account
Timeline
SENIOR DIRECTOR OF SALES
AMMEX Corporation
03.2024 - Current
DIRECTOR OF SALES
AMMEX CORPORATION
05.2021 - Current
CONSULTANT
01.2020 - 05.2021
VICE PRESIDENT STRATEGIC BRANDS (PRIVATE LABEL BRANDS)
AFFLINK
01.2018 - 04.2020
DIRECTOR, STRATEGIC GROUPS/NATIONAL ACCOUNTS
ESSENDANT
01.2005 - 01.2018
MARKETING AND PROMOTIONS COORDINATOR
WJZ-TV - CBS AFFILIATE
01.2002 - 01.2005
CHANNEL DEVELOPMENT MANAGER, SAFETY & INDUSTRIAL
AMMEX CORPORATION
E-COMMERCE BUSINESS DEVELOPMENT MANAGER
ESSENDANT
ACCOUNT MANAGER II
ESSENDANT
ACCOUNT MANAGER I
ESSENDANT
Leadership & Strategic Management -
Cornell University
MASTER OF BUSINESS ADMINISTRATION (M.B.A.) - DUAL PROGRAM -
University of Maryland University College
MASTER OF SCIENCE (M.SC.) IN MANAGEMENT/MARKETING - DUAL PROGRAM - MANAGEMENT/MARKETING
University of Maryland University College
BACHELOR OF SCIENCE (B.SC.) IN ADVERTISING/MARKETING - ADVERTISING/MARKETING
West Virginia University
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