Jenifer Guzman
Los Angeles,CA
Summary
Marketing Manager and Creative Producer bringing over 15+ years of expertise and integral results in preproduction logistics, experiential marketing and in office settings. Successful at project management, production planning and avid at leading teams with a proven record of flawless execution in digital video production content and events as a trusted agency employee and as an independent producer. Always collaborative, creative problem solver, analytical and effective at conveying brand messages with clarity in communication and administrative excellence.
Overview
17
17
years of professional experience
Work History
STUDIO OPERATIONS MANAGER
First Agency
01.2022 - 10.2023
- Contractor for PLV Google Campus Events and Production Manager ensuring delivery of over 40 Google + YouTube media and brand activation experiences, commercials & influencers events
- Lead a team of 7 full-time employees procuring award-winning global B2B, B2C ads and events by completing legacy systems integrations to digital operations for a 39,000 ft² SoundStage facility
- Problem solved media projects and operations by applying first principles expertise, vendor management experience as well as technical solutions in camera, audio, video, lighting, and P&C
- Engage team in future planning, implement structured working practices and established cross-trainings between departments, vendors and deliver consistent outstanding event execution
- Key decision making on operational goals, task assignments, schedules, including motivating the team and foster creativity
- Transitions remote employees to an on-site team presence ensuring ample staffing coverage for seamless productions while building and strengthening new client relationships by liaising with new remote incoming vendors, agencies, and internal Google teams
- Cultivated lasting relationships with YouTube Partner brands by delivering customized, high-quality for high end activations and experiences
- Tracked detailed metrics, KPI on studio utilization, maintenance, and equipment to meet business goals, and provided detailed reporting and presentation to contractor agency and client.
ASSOCIATE PRODUCER
AL Media Strategy
07.2022 - 11.2022
- Freelancer for mid-term run, developed and produced 25 political campaign ads for TV, streaming, radio in AZ, FL, and NM including 6 Spanish ads from concept to delivery
- Provided creative direction and led a team of 4 editors and graphic artists to match visuals to messaging and optimize formats
- Wrote copy and scripts, translated to Spanish, and devised concepts and taglines for memorable, impactful ads
- Presented to partners and approved footage and strategy for Spanish copy
- Sourced relevant archival footage and music, obtaining rights and licenses as needed
- Managed video editing and post-production process, delegating tasks and approving final cuts
- Conducted production meetings to align on objectives, manage concerns, and ensure quality control and scheduling
- Handled SAG-AFTRA talent agreements and maintained budgets through post-production
- Strategically optimized ads for TV broadcast and digital platforms like YouTube and Hulu
- Able to work on fast paced projects that involve multiple stakeholders and content production.
MARKETING MANAGER AND CREATIVE PRODUCER
Tinseltown Entertainment
04.2013 - 03.2022
- Relationship management expertise achieved by partnering with award-winning directors, producers, and ad agencies on commercials, trailers, editorials, and marketing campaigns
- Managed end-to-end planning and flawless execution of marketing events through meetings, walkthrough, vendor oversight and staffing procurement
- Created and oversaw recruiting efforts, onboarding, staff training, and payroll for marketing events and sampling campaigns using HRIS systems for 50+ attendees remote and onsite
- Form and led teams of up to 120 staff nationwide for experiential campaigns including breakdown and set up of displays for immersive events, trade shows and achieve 300%+ sales increases in high volume supermarkets through sampling marketing and major local events outreach
- Allocated, stored, and distributed inventory for 200 accounts across 5 warehouses and dispatched transportation for simultaneous events
- Vendors management and relations as well as sourced speakers, talent, and special guests to enrich a diverse range of industry events, client experiences and multi-cultural immersions
- Manage marketing campaign budgets of up to $4M and assisted with productions low-budget films and commercials
- Productions: Budget, Hiring, Locations
- Coordinated workflows and schedules for cross-discipline teams
- Creative Development: acquired scripts and served as executive producer for 1 trailer, 1 film, and 1 short film including casting and crew hiring
- Oversaw day-to-day logistics and stakeholders meetings
- Designed contracts and negotiated for employees and talent domestically and abroad
- Consulted on foreign editorial and productions for commercials including secured permits globally, including SF, Miami, NYC and locations in Spain, Mexico, Argentina and others with locations selection, campaign planning rollout, strategy, talent castings and bookings
- Design brochures, publications, and targeted event materials including historical research and graphic presentation for scripts and / or advertising campaign approaches
- Ensured projects stayed on schedule by quickly resolving issues, remained composed, polished and highly productive, even during moments of extreme stress to achieve optimal results.
SR. RECRUITER & MARKETING COORDINATOR
The Integer Group
04.2007 - 03.2013
- Executed events and oversaw staff including hiring, sales training, payroll, vendors and employee relations for Coors and LALA Brands at hispanic markets and major venues in Los Angeles CA
Education
BA - Business Administration
California State University
Northridge, CAAA - Marketing and Advertising
Los Angeles City College
Los Angeles, CAFILM - Audiovisual Production
Buenos Aires
Buenos Aires, ArgentinaSkills
- P&C Management and Agreements
- Staff, Cast, Crew Hiring and Supervision
- Location Scouting
- Digital Video Production Process
- Teamwork and Collaboration
- Casting Creative Direction Partnership Development
- Google/Microsoft, Wix/Design, CRM, SaaS, ATS
- Social Media Platforms Content Production
- Data Analytics Critical Thinking, KPI Analysis
- Project Management: SMART Goals & SOW
- Cross-Functional Management
- Brand Strategy & Advertising Campaign Planning
Languages
English
Spanish
Timeline
ASSOCIATE PRODUCER
AL Media Strategy
07.2022 - 11.2022
STUDIO OPERATIONS MANAGER
First Agency
01.2022 - 10.2023
MARKETING MANAGER AND CREATIVE PRODUCER
Tinseltown Entertainment
04.2013 - 03.2022
SR. RECRUITER & MARKETING COORDINATOR
The Integer Group
04.2007 - 03.2013
BA - Business Administration
California State University
AA - Marketing and Advertising
Los Angeles City College
FILM - Audiovisual Production
Buenos Aires
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