Jenilee Szymanski
Miami,FL
Summary
Results-oriented Corporate Communications Executive with over 15 years of proven expertise in crafting and executing impactful internal and external communication strategies for top-tier international corporations. Adept at driving engagement through compelling narratives, I have successfully developed and implemented Corporate Social Responsibility initiatives, placing a strong emphasis on fostering Diversity & Inclusion. My track record showcases a commitment to enhancing organizational reputation and driving positive stakeholder relations.
Overview
22
22
years of professional experience
1
1
Certification
Work History
Director, Global Internal Communications
Bacardi
Miami, FL
08.2022 - Current
- Responsible for global, corporate internal communications for family-owned, privately held spirits company with more than 200 brands.
- Lead the Internal Communications function and strategy, overseeing the team that is responsible for keeping employees up-to-date on and connected to our strategy goals and progress.
- Craft and execute an editorial strategy through all channels – from intranet to live global events, webcasts and companywide campaigns.
- Collaborate across functions and with executive leadership on internal communications strategies, initiatives and materials in order to better inform and engage employees
- Work with the team to optimize existing channels and tools for Internal Communications and strengthen all employees’ understanding of company strategy and culture.
- Provide strategic guidance and support leadership on how to craft narratives and develop compelling content to engage and inspire employees.
Head of Corporate Communications
Playco
Miami, FL
02.2022 - 08.2022
- Spearhead general communication improvements throughout the company using advanced creativity and effectiveness skills.
- Own internal communications spanning from news updates and events to managing company communication channels (like Slack) and All Hands.
- Internal - Regular cadence of news updates - internal and external, big and small - to the company.
- Internal - Events to build trust and camaraderie (in partnership with HR and teams/functions).
- Internal - Managing internal channels for communication (like Slack).
- Internal - Assist/spearhead All Hands and other company events.
- Internal- Pioneering and driving creative and effective ways to support better communication within and throughout a globally distributed company.
- Manage external communications, both inbound and outbound including but not limited to: Inquiries from the press or partners, media outreach, press releases, blogs (particularly for recruiting purposes), social media presence, and sponsorships/events (also for recruiting purposes.)
- General coordination: Hands on control of all media engagement ensuring every inquiry is led by the correct execs with messaging and prep managed.
- Thought Leadership: Pitch opportunities around new ideas in how we can position ourselves in gaming generally, instant gaming, social gaming to execs including the CEO and Founders.
Director, Corporate Communications
Adidas Latin America
Panama City, Panama
12.2016 - 02.2022
- Spearhead the development and execution of Corporate Communications and Corporate Social Responsibility strategy across Latin America, emphasizing Diversity & Inclusion.
- Act as a trusted communications advisor for the senior leadership team, collaborating closely with the Managing Director, VP of Corporate Communications, and VP of HR.
- Lead a team of 7 Internal Communications Managers, ensuring cohesive messaging and storytelling.
- Manage internal and external communications, change management, and crisis communication strategies.
- Align regional strategies with the global team and senior leadership, contributing to business development initiatives.
- Drive engagement through impactful content creation for internal audiences and owned media channels.
- Play a key role in the Regional Diversity & Inclusion committee to foster a more inclusive workplace.
- Establish comprehensive, multi-channel initiatives and events for employee information, inspiration, and engagement.
Director, Corporate Communications
Expert Global Solutions (ESG)
Panama City , Panama
06.2014 - 11.2016
- Developed and implemented Corporate Communications Strategy for Latin America, aligning with global guidelines.
- Led a successful re-branding initiative for the newly acquired company with a robust communication roll-out plan.
- Implemented data-driven social media strategies to enhance brand positioning and increase recruitment candidates.
- Created innovative communication materials in various formats, including newsletters, intranet, rewards website, email campaigns, social media, and video content.
- Drove employee engagement through the implementation of a recognition program and media speaker training for executives.
- Served as the spokesperson for corporate communications, crafting compelling messaging materials.
Communications and Marketing Coordinator
Minera Panama
Panama City , Panama
12.2011 - 05.2013
- Worked with graphic design, photography and production team members to revitalize online and print collateral.
- Created and distributed press releases, newsletters, emails, and other promotional materials to support strategic campaigns.
- Built relationships with key influencers in the industry to improve visibility and engagement with target audiences.
- Managed multiple social media accounts across various platforms and optimized content for maximum reach.
- Coordinated internal communications to relay current information to employees.
- Developed and executed Internal and External Communication plans for a new industry in the country.
- Managed internal communication portal project and produced bilingual content for newsletters, posters, and corporate television.
- Implemented CSR objectives, including a Recycling Program and community engagement initiatives.
Supervision Chyron, Duet, and Vizrt Operator
Univision / Telefutura Network
Miami, FL
01.2002 - 09.2009
- Responsible for two channels of graphics for on-air programming (live and/or pre-taped).
- Responsible for playing out, changing, and inserting messages as called for by the director.
- Check each Chyron message for spelling, style, and grammatical errors, and alert the show producers of any errors.
- Take direction from both the show producer and TV director to achieve the desired graphic style.
- Specialized in live transmissions.
- Represented the network at soccer World Cups in 2006 and 2010.
- Collaborated with clients and stakeholders to ensure satisfaction of design deliverables.
- Reviewed final layouts, making improvements and suggestions as needed.
Education
Bachelor of Arts - Media Studies
Radford University
Radford, VA06-1997
Skills
- Verbal and Written Communication
- Strategic Planning
- Corporate Communications
- Crisis Management
- Company Guidelines
- People Management
Certification
- Corporate Communication Certificate from Cornell SC Johnson College of Business, August 2023
Timeline
Director, Global Internal Communications
Bacardi
08.2022 - Current
Head of Corporate Communications
Playco
02.2022 - 08.2022
Director, Corporate Communications
Adidas Latin America
12.2016 - 02.2022
Director, Corporate Communications
Expert Global Solutions (ESG)
06.2014 - 11.2016
Communications and Marketing Coordinator
Minera Panama
12.2011 - 05.2013
Supervision Chyron, Duet, and Vizrt Operator
Univision / Telefutura Network
01.2002 - 09.2009
Bachelor of Arts - Media Studies
Radford University
- Corporate Communication Certificate from Cornell SC Johnson College of Business, August 2023
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