Jenn Jordan Truesdale
Colorado
Summary
Dynamic and results-driven management professional with expertise in customer service, sales, marketing and events execution. Proven ability to identify, analyze, and develop growth opportunities. Approachable and clear communicator, skilled at fostering strong relationships between management, clients, and vendors. Committed to maintaining high standards while driving continuous improvement in business performance and customer satisfaction.
Overview
15
15
years of professional experience
Work History
Race Director
Slacker Races
04.2024 - Current
- Directed all aspects of Half-marathon, 4-mile, and relay races with 3000 participants and 500+ spectators.
- Increased race participation by 60% and revenue by 70%
- Developed strategic partnerships with sponsors, resulting in increased funding for race events.
- Coordinated post-race activities such as awards ceremonies and celebrations, creating memorable experiences for racers and spectators alike.
- Secured vendors, coordinated timing and photography services, organized post-race events, mapped and certified race courses.
- Managed law enforcement, EMS, and oversaw all staff and volunteer personnel.
Special Events Director
Clear Creek Metropolitan Recreation District
09.2023 - Current
- Created promotional content including brochures, flyers, and web content to enhance visibility.
- Managed social media accounts and campaigns, driving engagement across various platforms.
- Designed graphics and logos for advertisements, newsletters, and marketing materials.
- Coordinated with external vendors for promotional items like t-shirts and mugs.
- Tracked marketing budgets and provided regular updates to stakeholders.
- Produced high-quality events including a national bluegrass Festival with over 3000 attendees.
- Oversaw all adult programming for a diverse community.
Events and Marketing Manager
Town of Georgetown
04.2021 - 09.2023
- Managed special events and handled full-spectrum media marketing.
- Led all event planning and marketing initiatives to increase community engagement and town visibility.
- Developed and executed marketing campaigns across multiple platforms, ensuring alignment with town goals.
National Sales Specialist
Foreside Home and Garden
03.2017 - 02.2019
- Drove sales for a wholesale company offering home décor and garden products to e-commerce, big-box, and small retailers nationwide.
- Built and maintained strong relationships with clients to ensure growth and retention.
Sales Executive
Everlast Climbing
02.2015 - 02.2017
- Sold play and recreation equipment as part of a division of PlayCore, focusing on large-scale and municipal projects.
- Successfully transitioned from previous sales roles due to outstanding performance.
Account Manager / Sales Executive
Radio Disney Twin Cities
03.2014 - 02.2015
- Exceeded weekly, monthly, and annual sales objectives by cultivating new business through proactive prospecting and relationship-building.
- Managed a diverse portfolio of accounts and developed long-term customer loyalty.
Advertising Account Executive
Belly Card - City Pages
03.2013 - 03.2014
- Drove advertising sales and secured new business opportunities for Belly Card in the Minneapolis market.
Advertising Account Executive
Hibu
11.2011 - 01.2012
- Managed digital and print advertising accounts and developed client solutions to grow market presence.
Advertising Account Executive
City Pages
02.2010 - 11.2011
- Focused on sales and advertising strategy for a leading local publication.
Education
Bachelor of Science - Multidisciplinary Studies – Marketing & Business Management
University of Minnesota
Minneapolis, MnSkills
- Sales & Marketing Strategy
- Event Planning & Management
- Brand Development & Promotion
- Project Management
- CRM Platforms: Salesforce, Dynamics, Zoho
- Digital Marketing & Social Media
- Public Speaking & Presentation
- Trade Show Management
- Team Leadership & Staff Motivation
- Customer Relationship Management (CRM)
- Youth Coaching & Mentorship
- Microsoft Office Suite: Word, Excel, PowerPoint, Outlook
- Social Media Platforms: Facebook, Instagram, Twitter, LinkedIn
- Permit acquisition
Timeline
Race Director
Slacker Races
04.2024 - Current
Special Events Director
Clear Creek Metropolitan Recreation District
09.2023 - Current
Events and Marketing Manager
Town of Georgetown
04.2021 - 09.2023
National Sales Specialist
Foreside Home and Garden
03.2017 - 02.2019
Sales Executive
Everlast Climbing
02.2015 - 02.2017
Account Manager / Sales Executive
Radio Disney Twin Cities
03.2014 - 02.2015
Advertising Account Executive
Belly Card - City Pages
03.2013 - 03.2014
Advertising Account Executive
Hibu
11.2011 - 01.2012
Advertising Account Executive
City Pages
02.2010 - 11.2011
Bachelor of Science - Multidisciplinary Studies – Marketing & Business Management
University of Minnesota
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