Experienced manager leading direct reports and cross-functional teams. Effective in determining and documenting new product requirements and processes with factories overseas, launching and marketing new products, justifying new product development investments and developing/negotiating product pricing. Expertise in managing and developing product from concept to production and to end of life.
Overview
22
22
years of professional experience
Work History
Senior Product Merchant Manager
Supply Smart, RWC (Formally EZ-FLO) and Supply Smart
01.2021 - Current
Results-driven Senior Product Merchant Manager with experience in buying, assortment planning, product development, vendor management and marketing strategy within Kitchen & Bath, Plumbing & HVAC
P & L accountability for developing product line vision and supporting customer network of 18K licensed plumbers/contractors, $2.8MM sales
Formulate and execute ecommerce vision through market and product analysis, strategic partnerships, competitive knowledge, and systematic approach toward ecommerce business operations
Create profitable assortments and develop effective marketing strategies that increase brand awareness increasing revenue by $800K in one year
Partner with strategic vendors to develop and launch new brands for Supply Smart, such as Taco Comfort, Noritz, Halo, ShuBee, Makita, Zoeller, Christy’s, AO Smith and more
Build financial plans, forecast sales, negotiate pricing (saving 3%) and product assortment development based on market trends, product gaps in product roadmap and sales history data
Track product sales through SAP and BI and build Marketing content for website in Agility
Product Manager / Enterprise
MOPHIE
ZAGG INC
11.2018 - 12.2020
Drove and managed mophie’s product roadmap for Enterprise (mobile payment), Tumi and other key products within the mophie power portfolio
Managed bringing products to market through the stage gate process to ensure each product meets product requirements, quality and financial targets
Lead in defining project scope, goals and deliverables that support business goals in collaboration with senior management and stakeholders
Worked with Enterprise sales partners such as Apple, T-Mobile and Nike to develop mobile payment accessories designed specifically for their needs (represents $4M in sales in 2019)
Responsible for the development of mophie’s first mobile payment product line offering for mophie.com, mobile point of sale customers and B2B
Managed the Tumi branded product portfolio and collaborate with Tumi to develop travel products for Tumi.com, Tumi stores and mophie distribution (represents $5M in sales)
Director of Product Management and Marketing
MAX INTERACTIVE, LLC
03.2017 - 11.2018
Directed and managed all levels of Product Development, Product Management, Sourcing, and Marketing
Responsible for providing strategic product roadmaps for notebook cases for a variety of devices including Chromebooks, Windows and Apple
Worked with factories in China and designers in the USA to create product 2D/3D files, packaging designs, approved and provided design and costing guidelines as well as drive Project Management for mass production and launch activities
Worked with OEM partners such as Lenovo, Dell, Acer, HP and Apple to develop protective cases made specifically for their make and models for the education sector
Created and analyzed new product ideas, test and make analytical judgments to redefine the industry
Designed go-to-market plans for new launches and tradeshows
Drove consumer research through leading the analysis of competitive environment, customers, and product metrics
Communicated project updates to stakeholders at all levels
Senior Channel Development Manager
TELOGIS
08.2016 - 03.2017
Worked with Telogis OEM partners such as General Motors, Volvo, Mack and John Deere to accelerate the Telogis brand and secure the platform and services on as many commercial automotive fleet assets as possible
Drove the vision and strategy to expand the Telogis Software as Service “SaaS” platform through the partner ecosystem
Created Marketing materials to illustrate how Telogis Software helps enterprises, business owners and fleet managers optimize business operations and manage their global workforce effectively through GPS location technology
Worked with OEM partners in automotive Marketing and Sales with a focus on marketing, product planning, and dealer channel support
Developed and implemented Marketing strategies for the dealer channel in order to maximize revenue and meet sales goals
(Sales increased by 52% in 2016 through marketing outreach through events, webinars, e-mail campaigns, syndication, testimonials, web and social media)
Drove key projects that will directly impact revenue, IT/process enablement and/or customer experience
Developed and managed the Elite dealer program detailed project plan, including goals, messaging/value prop, and success metrics
Launched programs (Marketing, rebate, sales contests and incentive programs) in each region, including marketing materials and online experience
Partner with Sales, Marketing and Partners to launch initiatives
Skilled at working independently and collaboratively in a team environment
Proven ability to learn quickly and adapt to new situations
Worked well in a team setting, providing support and guidance
Self-motivated, with a strong sense of personal responsibility
Senior Product Manager
FLUIDMASTER
03.2011 - 08.2016
Responsible for managing and growing the fill valve product line representing $17MM in sales and the tank lever product line representing $5MM in sales
Lead in managing the entire launch process from concept to production to end of life with the aid of Engineering, Sourcing, Quality, Design, Technical Services, Sales and Operations
Identify new product opportunities globally within the product landscape for retailers such as Lowe’s, Home Depot, Menard’s, Ace Hardware, HD Supply, Interline, Costco as well as for OEM’s such as Kohler, American Standard, etc
In the USA and Internationally
Grew fill valve sales revenue by 40% from 2011 to 2014 with the launch of new fill valves and through updating features, creating new packaging and POP, launching promotions and marketing campaigns
Successfully launched the first innovative dual flush conversion system to Big Box and Hardware Wholesale in the USA, Canada and Mexico resulting in $1MM in incremental sales over one year
Increased CM Margin by 10% through value engineering on existing products
Grew toilet tank levers by 20% by introducing new finishes and styles that filled gaps in each retailer’s landscape as well as launching the first innovative, upscale decorative tank lever line for Fluidmaster
Worked with internal and external test labs to ensure products meet quality and industry code standards globally
Brand Manager
LaHabra and El Rey Stucco, PAREX USA
11.2009 - 03.2011
Created literature and sales tools for new and existing LaHabra and El Rey stucco products for sales reps, consumers, architects, applicators and distributors to ensure proper product installation and to increase product sales and improve market share
(Representing $15M in sales 2009) Managed the entire launch process from concept to production with the aid of R & D, Technical, Sales and Plant Management
Researched consumer markets and monitored market trends by analyzing competitor pricing and product features/benefits keeping profitability in mind
Established product time-lines, product packaging, product development processes and advertising in accordance with the brand.
Product Manager
BLACK AND DECKER
09.2007 - 10.2009
Evaluated the current product mix for profitability and lifecycle viability (72 faucets, representing $352 million dollars in 2008) and defined and presented new quality product opportunities within the product landscape for Lowe’s, Home Depot, Menard’s, Orchard Supply, Ace Hardware etc
Increased product line net sales from 2007 to 2008 by 20% and Std
Margin by 8% through updating the current mix and introducing new finishes and styles that filled gaps in each retailer’s landscape
Managed the parts program for all retail and wholesale spare parts and decreased returns by 25% in 2008
Led overseas designers/engineers in creating product drawings, 3D renderings and prototypes for customer reviews and managed the process through production to launch
Drove P & L performance through value engineering, pricing/mix management and sku rationalization saving the company $1M through VE in 2008
Conducted in-store market research and customer collaboration sessions to ensure that products met end user needs.
Product Manager
RX Eyewear, OAKLEY
08.2006 - 09.2007
Demonstrated successful product creation through launching 50 frames per season for the Oakley women’s lifestyle, men’s lifestyle and men’s collections, representing $40 million dollars in 2006 in global sales revenue
Increased product line net sales from 2006 to 2007 by 15% by introducing new frame color/material combinations, new frame treatments, and offering a wider range of lens shapes, sizes and distinct styles to the spring 2007 frame product line
Developed the strategy that drives the RX frame product line from design to completion through working with designers, engineers, R&D, quality, sourcing and factories overseas
Coordinated and developed new materials, constructions, ensure testing/quality requirements and pilots are met and evaluated proper fit, processes and procedures
Presented Go-to-Market strategies to Oakley subsidiaries worldwide to identify each market’s strengths and weakness to provide three-year product roadmap solutions for increased product sell through
Product Manager/Product Developer
Targus, OEM Travel Bags, TARGUS CORPORATION
03.2005 - 08.2006
Successfully developed and presented notebook case product solutions for Corporate, OEM and Retail accounts including: Gateway, Sony, Toshiba, Lenovo, HP, Tektronix, Best Buy, Comp USA, Circuit City and Office Max
Grew Targus corporate/distribution notebook case sales revenue by 35% from 2005 to 2006 with the launch of two replacement Targus corporate case product lines (5 silhouettes in each line) and by creating printed sales tools for each sales rep
Launched and developed twelve Vaio notebook cases for three Sony divisions which grew the account from $100K in 2005 to $1.2mil in 2007
Launched and developed a seven piece Gateway product line and four tablet cases which grew the account from $500K in 2005 to $1.6 mil in 2007
Worked with local scientific testing facilities to ensure all computer cases passed drop and vibration tests and surpassed the competition’s standards and transferred data into a whitepaper
Attended media tours to meet with top magazine publications on the East Coast to speak of the superior notebook protection that Targus notebook cases provide.
Product Manager/Developer
INGEAR SPORTS CORPORATION
03.2001 - 03.2005
Developed, managed and aided design in the following product lines through an ongoing evaluation of current products, sources, pricing and positioning: Private label backpacks and luggage, insulated, sport bags, licensed cut and sew products for Champion, Hummer, Coleman and Spalding, golf bags, airbeds, ballistic covered water inflatable’s, camera bags, snow tubes, bike bags, Mossy Oak camouflage bags and hats
Expanded the backpack line from a line of 5 styles in 2001 to 15 styles per brand (65 styles) each year thus successfully growing sales and placement at Kohl’s, JCPenney, Meijer, Target, Wal-Mart, Mervyn’s, Fred Meyer, Sports Authority, Costco and Sam’s seasonally ($35mil in 2004)
Collaborated on new backpack and accessory designs with Target and Kmart trend departments in the US and in Hong Kong for competitive line reviews (CLR) resulting in $5mil each year
Developed and Patented InGEAR’s first chiropractic backpack ergonomic back system.
Education
Bachelor of Arts -
Illinois State University
Normal, IL
08.1998
Skills
Analysis of Market Trends
Manufacturing
Product/ Business Development
Sourcing / Negotiation
Marketing
Cross -Functional Collaboration
Go-To-Market Strategy
Garment Fabrication
Digital Product Management
Competitive Analysis
Product Team Leadership
Product LifeCycle Management
Project Management
Partner Program Management
Social Media Campaign
Product Roadmaps
Product Strategies
Product Development
Sales/Product Presentation
Microsoft Office, Adobe Illustrator, In Design, Outlook, SAP, Agility, Catsy, BI
Timeline
Senior Product Merchant Manager
Supply Smart, RWC (Formally EZ-FLO) and Supply Smart