Jenn Van Pelt
Jersey City,New Jersey
Overview
19
19
years of professional experience
Work History
Client Marketing Lead
Gympass
07.2023 - Current
- Drive regional revenue growth through new client launches, upsell opportunities and co-marketing initiatives
- Analyze KPIs to optimize marketing strategies and provide data-driven recommendations
- Collaborate with global marketing team and regional client success team to align strategies and share insights
- Incorporated product changes into marketing messages to drive customer engagement and maximize profits
US Strategic Accounts Lead
Gympass
08.2022 - 07.2023
- Generated $50k+ in additional MGR within 5 months through targeted email campaigns
- Developed integrated GTM plans with Sales and Client teams for B2B2C alignment
- Tracked and reported marketing performance to increase conversion rates
- Built credibility and trust to influence end-user purchasing decisions
- Partnered with internal resources to present additional value and expertise to clients
Sr Manager, US Field Marketing
Gympass
02.2020 - 08.2022
- Sourced over $2M in revenue through partnerships and field marketing strategies
- Partnered with sales and marketing leadership to develop and execute strategies to attain quarterly, bi-annual and annual lead generation and revenue targets
- Present campaign results and quarterly status reports to sales and marketing leadership complete with ways to enhance our current strategy if below targets
- Forged partnerships with leading US HR organizations, fitness studios, and consumer brands to increase brand awareness and support lead generation
Sr Manager, US Field Marketing
Piano
06.2018 - 02.2020
- Led global events strategy to drive brand awareness, lead generation and new business, aligning with sales, marketing and customer success leadership to set lead and revenue goals
- Developed and implemented multi-channel, targeted ABM strategies for key accounts with the end goal of a signed deal in 6 months
- Partnered with Marketing Ops to present campaign results and monthly and quarterly "progress to target" reports to sales and marketing leadership
Marketing Director
Intelligent Audit
05.2017 - 05.2018
- Built and managed IA's first marketing team, complete with processes that
- Implemented integrated multi-channel marketing approach to attract new clients and retain existing
- Enhanced website to drive traffic and inbound leads
Marketing Manager
CS Technology (acquired By Accenture)
09.2014 - 05.2017
- Developed and led lead generation programs with a focus on webinar and live events
- Developed a library of sales enablement tools for use by CST Consultants. creating consistency across both brand and message, to drive new business
- Partnered with sales and marketing leaders to develop tailored sales strategies for key accounts and KPIs to track progress
Senior Marketing Associate
Infinity Info Systems
04.2011 - 02.2013
- Coordinated and executed on IIS and partner events
- Led monthly status report meetings to share progress with key reseller partners
- Worked with content and design teams to develop custom sales enablement materials
- Managed corporate website and social media channels
Marketing Associate
NYLX, Inc (now LoanLogics)
05.2009 - 04.2011
- Supported VP of Marketing in developing an email marketing strategy (targeting both clients and prospects) to drive revenue
- Created library of sales enablement materials to target mortgage industry leaders
Account Executive
The S3 Agency
11.2007 - 06.2008
- Partnered with S3 leadership and internal design team to execute award winning campaigns for key accounts including Eight O'Clock Coffee, Wyndham Hotels, and BMW North America
- Managed client budgets, expectations and creative needs
Graphic Designer/Event Production Coordinator
Cue & A Productions
09.2004 - 11.2007
- Supported production of sales events and product launches for large scale clients including Merck, Lancome, MTV, and CIT
Education
MBA - Business + Marketing
Northeastern University / D'Amore-McKim School of Business
BA - Public Communications & Graphic Design
Ramapo College of New Jersey
Skills
- Revenue Growth Strategies
- Cross-Functional Collaboration
- Marketing Campaign Development
- Client Relationship Management
- Data-Driven Decision Making
- Event Management and Execution
Timeline
Client Marketing Lead
Gympass
07.2023 - Current
US Strategic Accounts Lead
Gympass
08.2022 - 07.2023
Sr Manager, US Field Marketing
Gympass
02.2020 - 08.2022
Sr Manager, US Field Marketing
Piano
06.2018 - 02.2020
Marketing Director
Intelligent Audit
05.2017 - 05.2018
Marketing Manager
CS Technology (acquired By Accenture)
09.2014 - 05.2017
Senior Marketing Associate
Infinity Info Systems
04.2011 - 02.2013
Marketing Associate
NYLX, Inc (now LoanLogics)
05.2009 - 04.2011
Account Executive
The S3 Agency
11.2007 - 06.2008
Graphic Designer/Event Production Coordinator
Cue & A Productions
09.2004 - 11.2007
MBA - Business + Marketing
Northeastern University / D'Amore-McKim School of Business
BA - Public Communications & Graphic Design
Ramapo College of New Jersey
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