Summary

Overview

Work History

Education

Skills

Websites

Timeline

Jenna Arend

Costa Mesa,CA

Summary

Results-oriented social media and influencer marketing leader with 16 years of experience driving brand growth through strategic content and partnerships. Skilled in managing cross-functional teams and overseeing seven-figure budgets for CPG and lifestyle brands. Expertise in short-form video, user-generated content, and influencer-led campaigns that boost engagement and ROI.

Overview

2026

years of professional experience

Work History

Community & Influencer Marketing Manager

SAMBAZON Açaí

03.2023 - Current

Lead organic and paid social media strategy for a CPG product brand and franchise locations across Instagram, TikTok, YouTube Shorts, Pinterest, and LinkedIn—achieving a follower growth of 29% (from 98K to 126K) and sustaining a 6%+ monthly engagement rate.
Increased monthly impressions by 7M+ through optimized content strategy, influencer amplification, and trend-driven short-form video creation.
Managed five U.S. social platforms, overseeing content calendars, post scheduling, and community engagement—aligning all efforts with sustainability-focused brand voice.
Develop SEO-optimized blog content and Pinterest strategy using SEMRush, contributing to increased site traffic and organic discoverability.
Oversee influencer and ambassador programs (5–20 creators per month), managing contracting, content approvals, video shoot directing, and invoicing resulting in steady UGC generation and campaign reach.
Execute influencer gifting campaigns, from concept to packaging and shipping, supporting long-term creator loyalty and product exposure.
Plan and activate VIP influencer events, storefront and franchise grand openings, and hospitality-driven activations (e.g., WSL US Open of Surf, Padres Games, Expo West, SAMBAZON Pop-up Events, Store Grand Openings), integrating live social coverage to boost visibility and engagement.
Orchestrated cross-branded giveaways and co-marketing campaigns with relevant partners, achieving follower spikes of 8–12% per campaign and boosting engagement.
Manage seven-figure budgets across paid media, influencer campaigns, and event activations; report on performance, reach, ROI, and KPIs.
Lead cross-functional coordination with external marketing agencies, influencer partners, and paid media teams, while managing and mentoring social media interns.
Produce weekly, monthly, and quarterly performance reports covering social listening, competitor benchmarking, and trend forecasting using Google Data Studio and platform analytics.
Own LinkedIn content strategy to enhance B2B presence, showcase sustainability initiatives, and support franchise development and brand partnerships.
CPG, QSR

Content Creator and Social Media Influencer

SevenSuperGirls + Self Employed

03.2010 - Current

Curated weekly skit-style viral videos for Youtube collaboration channel SevenSuperGirls (10 million subscribers) and managed social channels (Facebook, YouTube, Instagram) to enhance audience engagement
Create lo-fi UGC content on personal social media channels to foster community engagement and showcase creative skills
Planned and hosted 3 annual meet and greets for 1000+ fans, integrating sponsorships from brands like Justice, Gap, and Roxy to increase brand visibility

Content Creator & Social Media Specialist

Modern Gents

08.2022 - 03.2023

Created engaging short-form organic and paid posts for TikTok, Instagram Reels, and Facebook to enhance brand awareness
Contracted and hired influencers for advertisements and photo/video shoots to amplify brand reach
Conceptualized and executed user-generated content advertising while leveraging current trends for maximum engagement
Social media monitoring and responding to customer service problems using brand voice
Social media audits and analytics reports on all social platforms and content
Scheduling posts by collaborating with coworkers for a concise and aesthetic layout

Account Manager

Power Move Marketing

04.2022 - 06.2022

Amplified creators and content through social media outreach and influencer campaigns, increasing brand reach and partnership opportunities
Developed email and digital marketing campaigns and newsletters, driving audience engagement and client retention
Evaluated weekly Instagram insights and analytics to increase engagement and organic growth through the $1.80 method and competitor research
Created graphic and video content for 15 clients across all social media platforms, enhancing brand visibility and engagement

Athlete Marketing & Social Media Coordinator

Sports Sponsorships & Events Consulting

09.2021 - 01.2022

Focused on name, image and likeness (NIL) to recruit athletes and negotiate brand deals using media kits.
Increased SSEC Instagram followers and engagement from 3-5 likes to 500-800 likes through hashtag analysis and organic strategies.
Developed strategic partnerships with brands for sponsorship opportunities.
Collaborated with event organizers to enhance athlete participation and engagement.
Coordinated logistics for various sporting events and sponsorship activities.

Multimedia Intern

Coastal Plain League & Savannah Bananas

05.2021 - 08.2021

Contributed to TikTok account growth to 54k followers, surpassing 10k goal by leveraging trending content and engaging storytelling.
Captured and produced in-game content using photos and videos, enhancing Savannah Bananas' presence on league database and social media platforms including TikTok, Instagram, and Facebook.
Provided color commentary for live broadcasts on FloBaseball and Facebook Live, enriching viewer experience.

Digital Marketing Consultant

Digital Audiences Lab at Arizona State University

01.2021 - 05.2021

Executed search engine optimization strategies that enhanced clients’ website visibility and increased traffic
Built and maintained paid search, organic, and social media campaigns on Linkedin, Google Ads, Facebook Business Manager, Google Analytics
Generated weekly and monthly reports measuring key performance indicators (KPIs) to track campaign success and inform strategic decisions
Conducted A/B tests for client campaigns to reach set goals
Created and communicated performance analytics reports to clients and classmates, fostering better understanding of campaign effectiveness
Communicated professionally with clients and team members to ensure clarity and understanding.

Communications Specialist Intern

Footprint

01.2021 - 04.2021

Developed and distributed weekly Industry and Competitor newsletter to keep stakeholders informed
Conducted external social media audits for all Footprint's platforms to assess brand presence and engagement
Coordinated recruitment of volunteer models, captured content, and supported execution of Junk Kouture fashion show at 2022 Footprint Sustainability Summit

Social Media & Sportscasting Intern

NHRA

Glendora, California

02.2017 - 05.2018

Produced a sportscasting perspective video showcasing the Winternationals race in Pomona, CA for promotional use
Interviewed racers such as John Force, Brittany Force, and filmed a segment about Matt Hagan’s win
Filmed on-scene and in the studio and worked with green screen graphics
Managed online posts for NHRA’s website to enhance brand awareness and engagement among fans
Coordinated daily project tasks and scheduling for the team to streamline workflow

Commercial Actress

Santa Monica Seafood, Razor USA

Los Angeles, California

2012 - 2014

Auditioned for roles in various productions, securing key performances.
Refined delivery and staging of performances during rehearsals, enhancing overall production quality.
Collaborated with actors to develop a cohesive production, fostering teamwork and creativity.