Jenna Brean
Choctaw,OK
Summary
Digital Marketing Specialist with expertise in paid media operations, data-driven performance optimization, and analytics implementation. Proven success managing multimillion-dollar budgets, leading teams, and improving campaign results across B2B, travel, hospitality, and nonprofit sectors.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Senior Ad Operations Specialist
VI Marketing & Branding
01.2024 - Current
- Google Ads certified across Search, Display, Apps, Video, and Measurement.
- Led trainings on use of Google Tag Manager and Google Analytics.
- Analyzed performance data to refine targeting strategies and improve campaign effectiveness.
Ad Operations Specialist
VI Marketing & Branding
01.2021 - 01.2024
- Managed budgets of $5 million+ annually.
- Increased orders 50% year/year.
- Supervise and mentor two coordinators, providing guidance and support to ensure efficient workflow management and successful execution of tasks and projects within the team.
- Increased site traffic from Meta Ads 84% y/y.
- Implemented Google Analytics 4 across 20 accounts prior to the deprecation of Universal Google Analytics.
- Creation and implementation of Google Ads, Meta Ads, and Google Tag Manager Accounts for 5 new clients. This included creation of the Meta Pixel and Tag Setup in Google Tag Manager.
Ad Operations Coordinator
VI Marketing & Branding
01.2020 - 01.2021
- Created client facing reporting dashboard in Looker Studio to demonstrate performance of Google, Meta, and Programmatic campaigns. Additionally, to show Analytics data specific to bookings or orders.
- Assisted on monthly billing procedures, including actualizations and budget sheet creation to ensure proper and accurate budget utilization.
- Managed Programmatic Campaigns across various clients in Basis.
Education
Master of Science - Management Information Systems
Lamar University
Houston, TXMaster of Business Administration -
Lamar University
Houston, TXBachelor of Arts - Advertising
Texas Tech University
Lubbock, TXSkills
- Facebook Ads and Google Ads
- Reporting and analysis
- Data analysis and campaign optimization
- Google Analytics 4 and Google Tag Manager
- Budget management
- People management
- Problem solving
- Attention to detail
- Effective communication
- Training development
Certification
- Google Ads Measurement - Exp. December 2025
- Google Ads Apps - Exp. December 2025
- Google Ads Display - Exp. December 2025
- Google Ads Search - Exp. December 2025
- Google Ads Video - Exp. December 2025
References
References available upon request.
Timeline
Senior Ad Operations Specialist
VI Marketing & Branding
01.2024 - Current
Ad Operations Specialist
VI Marketing & Branding
01.2021 - 01.2024
Ad Operations Coordinator
VI Marketing & Branding
01.2020 - 01.2021
Master of Science - Management Information Systems
Lamar University
Master of Business Administration -
Lamar University
Bachelor of Arts - Advertising
Texas Tech University
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