Summary
Overview
Work History
Education
Skills
Personal Interests
Timeline
Generic

Jenna Cameron

Petaluma,CA

Summary

Results-driven sales and marketing professional bringing demonstrated record of progressive growth and accomplishment in the startup CPG/food industry. Extremely passionate about the food industry and working within it to solve the world's most urgent problems with better, more sustainable food.

Overview

11
11
years of professional experience

Work History

Head of Foodservice Sales

Eat Just, Inc.
Alameda, CA
02.2024 - Current
  • Built and grew a successful foodservice sales team of four from the ground up, including an inside sales team, regional, and national account managers.
  • Successfully implemented the organization's first foodservice-only CRM platform called FirstBite, and scaled the CRM pipeline to more than 10,000 account contacts. Led and managed weekly inside sales campaigns with the support of the FirstBite and Eat Just inside sales team members.
  • Successfully grew revenue year-over-year by more than $3M from 2024 to 2025, managing strategic West Coast foodservice customers, as well as nationwide non-commercial partners like Sodexo, Aramark, Guckenheimer, Vizient, HPSI, and more.
  • Sold and onboarded a brand-new GPO partner in 2024, Guckenheimer, and doubled sales year over year.
  • Successfully implemented regional and national account programs and LTOs with chains like Peet's Coffee, Philz Coffee, Plantega, Next Level Burger/Veggie Grill, PLNT Burger, Plant Power Fast Food, Breakfast Republic, Broken Yolk Cafe, HMS Host, and more.
  • Implemented menu mention and pricing programs for all strategic foodservice accounts at Eat Just, many of which are highlighted weekly on Eat Just's social media accounts.
  • Negotiated pricing programs with national and regional distributors to encourage open-coding status, receive sales data, and grow sales with US Foods, Sysco, PFG, GFS, Chefs Warehouse, BiRite, Earthly Gourmet, Vegan Distribution, and others.
  • Planned for and staffed strategic foodservice events, like the Dot Show, NACUFS, NRA, Expo West, regional distributor trade shows, and more.
  • Managed a regional and national network of brokers, and transitioned the broker team from The Avalon Group (national) to a network of regional brokers, while maintaining a better margin in 2025. Regional brokers included Natural Source, Chef Andy Co., Brent DeWitt, Lakeland/Epicurean, and Rosa & Pakula.

Sales Lead

SIMULATE
Oakland, CA
11.2022 - 02.2024
  • Managed all food service sales for SIMULATE, as well as 20-25% of new retail business.
  • Worked to scale distribution beyond nationwide dot coverage, and build partnerships with strategic operators.
  • Worked cross-functionally with Operations and Marketing teams to launch new plant-based chicken products in food service and retail.
  • Worked with strategic foodservice operators like Hot Chicken Takeover, Redcrest Fried Chicken, Juice Press, and dozens of colleges and universities, including Washington State University, Central Florida University, UC Berkeley, University of Memphis, and many others.
  • Managed the national broker, determining which trade shows to attend, and how to properly execute them.
  • Worked cross-functionally to build all foodservice selling materials, including the brand booklet, sell sheets, product information sheets, and operator toolkits.

Sales Director

Alpha Foods
Petaluma, CA
01.2021 - 11.2022
  • Managed all West Coast foodservice sales for Alpha.
  • Worked to build relationships with strategic operators and distributors in foodservice.
  • Managed a portfolio of 20(+) plant-based frozen products in conventional foodservice as well as grab-n-go to grow sales.
  • Worked with operators like Spotless Burgers, Next Level Burger, Follett Bookstores, Loop Convenience, Plant Power Fast Food, and dozens of colleges and universities as well as distributors like US Foods, Sysco, GFS, Vistar, and more.
  • Coordinated key foodservice trade shows and put together all marketing materials, staffing, and execution.

Growth Manager

Wild Earth, Inc.
Berkeley, CA
09.2019 - 01.2021
  • Led sales planning, development, and account management for national and international wholesale partners, including retail pet stores, grocery chains such as Whole Foods Market, and e-commerce partners, including Chewy.com, Thrive Market, and Walmart.com.
  • Successfully navigated and launched with the company's first international customers, including a retail chain in India called Heads Up for Tails, and an e-commerce grocery platform called The Store in Hong Kong.
  • Worked directly with the executive team and CEO to develop sales materials, pitch, and close strategic accounts.
  • Worked cross-functionally with marketing, sales, and ops to drive growth and development across all sales channels.
  • Developed creative strategies for growth, including creating an online ambassador program. Implemented referral and loyalty platforms to support DTC sales on the Wild Earth website.
  • Built a customer referral program from scratch and grew sales from 50% - 150% month over month.
  • Fostered relationships with retail and e-commerce partners to raise awareness, and create brand advocates to enhance loyalty and retention.
  • Developed presentation materials, executed retail and distributor trainings and shows, and developed digital and print materials for the internal and external sales force.
  • Developed an in-store employee dog-feeding program to gather testimonials and build advocates within retail partners.
  • Designed and executed a brand ambassador program, including hiring top-tier staff to build relationships across the West Coast with the company's first retail partners.
  • Penetrated new markets by investigating competitor products, services, and trends.

Sales Director

JUST
San Francisco, CA
01.2016 - 09.2019
  • Developed and grew relationships with key stakeholders across many areas of business including foodservice buyers and distribution channels nationwide.
  • Managed a team of brokers and regional field sales reps to attain sales goals.
  • Developed annual calendar for trade shows, promotions, customer visits, and quarterly top-to-tops with customers within my territory.
  • Attained and surpassed monthly, quarterly, and annual sales targets to achieve revenue goals.
  • Managed the sales process from end-to-end including lead generation, cold-calling, market visits, securing and closing deals, and selling in additional SKUs to grow the partnership.
  • Developed and grew the foodservice sales pipeline from the ground up by building out customer relationships across all areas of foodservice including QSRs, regional fast casual chains, non-commercial operators, and distributors.
  • Developed partnerships and sold in additional products to the following foodservice operators: Disney World, Disneyland, Bareburger, Veggie Grill, La Boulangerie, Next Level Burger, Le Pain Quotidien, Ballard Brands, Biggby Coffee, Malibu's Burgers, Sam Choy's Poke, No Bones Beach Club, The Butcher's Son, Anna's House, Counter Burger, PJ's Coffee, Homegrown, Ike's, Modern Market, Zunzi's, and hundreds of non-commercial operators including healthcare facilities, colleges & universities, cruise lines, hotels, and K-12 districts such as Yale, Harvard, UMass Amherst, the entire UC/CSU school system, UC Boulder, University of Michigan, University of Illinois Urbana-Champaign, University of Montana, University of Washington, Thaden School, Stanford, MUSE School, Marin Country Day School, Pomona College, Dickinson College, Dartmouth, Hyatt Seattle & Hong Kong, The W, Four Seasons LA, and Premier contracted accounts.
  • Pitched and presented to executives with large national accounts and QSRs as part of the sales cycle (many are now closed/won) including Starbucks, Del Taco, Einstein's, Panda Express, Peet's Coffee, Philz, Burger King, Chipotle, Taco Bell, IHOP, and the Cheesecake Factory.
  • Secured partnerships with and managed reps & marketing spend for the following distribution channels: Dot Foods, Sysco San Francisco, Sysco LA, Sysco Riverside, Sysco San Diego, Sysco Portland, Sysco Montana, Sysco Chicago, Sysco Sacramento, Sysco Seattle, Sysco Long Island, Sysco Metro NY, Testa Produce, BiRite Foodservice, Provvista, Chefs Warehouse, Tony's Fine Foods, UNFI, Sunbelt Natural Foods, SF Specialty, Restaurant Depot, PFG Ledyard, PFG Livermore, PFG SoCal, Martin Bros, Hitch Distribution, Jordano's, Hillcrest Foodservice, Greenleaf, Gourmet Xpress, FSA Woodburn, FSA Spokane, FSA Kent, FSA Everett, Del Monte San Francisco, and more.
  • Developed and grew the foodservice in retail channel in strategic retail customers including Whole Foods Market, Safeway, Nugget Market, and New Leaf Market.
  • Managed brokers in retail and foodservice of both large and small scale with Presence Marketing, Green Nature Marketing, Elohi Strategic Advisors, CA Fortune, and Advantage Waypoint.
  • Very familiar with every aspect of the complex foodservice channel including redistribution & distribution channels (both broadline & specialty), brokerage, non-commercial and commercial operators, contract managed accounts, and how to effectively balance and scale in all areas.
  • Managed hundreds of customers and developed a multi-million-dollar sales pipeline.
  • Built bottom-up forecast for all customers within my territory for demand planning purposes and to achieve operational excellence.
  • Worked cross-functionally with marketing, communications, and operations teams to plan for and execute large customer launches including nationwide retailers, QSRs, and distributors.
  • Provided continual customer support including digital & social media campaigns, influencer partnerships and in-person support at trade shows & events.
  • Worked collaboratively with finance and operations teams to track customer growth within CRM platforms.
  • Negotiated contracts and pricing agreements with nationwide and regional restaurant chains, non-commercial operators, and distributors.
  • Developed and presented creative ideas to marketing and communication teams to collaborate on new, fresh, and fun customer campaigns.

Field Marketing Manager

JUST
San Francisco, CA
04.2014 - 01.2016
  • Managed a team of 120(+) field marketing specialists called "Creekers" nationwide to increase sales with retail partners.
  • Developed annual marketing and events calendar to support retail partners and achieve sales targets.
  • Helped secure partnerships with new retail customers including Costco, Whole Foods Market, Walmart, Safeway, Sprouts, Publix, and many independent grocery stores such as Rainbow Co-Op and BiRite Market in San Francisco.
  • Increased product set and number of facings with retail customers to increase footprint and brand awareness.
  • Managed a team of brokers and coordinated regular store visits, demonstrations, and attended customer trade shows & tabletops.
  • Built bottom-up forecast for retail partners and planned for new product launches.
  • Developed marketing and promotional campaigns for retail partners to increase awareness both in-store and online.
  • Developed go-to-market and business development strategy for strategic sectors of Compass Group (the largest contract foodservice company in the world). Focused on growing the education channel with Bon Appetit and Chartwells in addition to Levy stadiums.
  • Secured partnerships with more than 500 independent and contract-managed colleges & universities nationwide including all of the Ivy Leagues, Big 10 schools, and California university system.
  • Built a college & university ambassador program with student advocates representing the brand at campus events to support and sell in new products nationwide.
  • Doubled year-over-year sales numbers to achieve distribution & revenue goals.

Field Marketing Specialist

JUST
Minneapolis, MN
12.2013 - 04.2014
  • Managed a regional territory in the greater Minneapolis/St. Paul area as part of a team of field marketing specialists called “Creekers”.
  • Coordinated product demonstrations at retail locations including Whole Foods Market to grow sales and established brand advocates at local events including concerts, meetups, and festivals.
  • Met and exceeded sales goals set in place by regional manager.

Education

Bachelor of Arts - Public Relations, Psychology

Winona State University
Winona, MN
05.2011

Skills

  • 10 years of CPG, food sales, and marketing experience across channels (retail, food service, and e-commerce)
  • Self-starter, and extremely motivated to meet and exceed goals
  • Motivated by a fast-paced, high-stress environment
  • Excellent at building and managing external relationships
  • Proficient in Microsoft Office, Excel, and Word
  • Familiar with many CRM platforms, including Salesforce, Netsuite, Copper, and First Bite
  • Extremely collaborative, and able to work cross-functionally with many teams, while prioritizing high-level tasks
  • Endlessly optimistic, energetic, and enthusiastic especially when it comes to selling plant-based food

Personal Interests

In addition to building a better, more sustainable world through plant-based food, my passions include cooking, fitness, travel, hiking, and spending time with my husband and rescue dog, Pinto J. Bean.

Timeline

Head of Foodservice Sales

Eat Just, Inc.
02.2024 - Current

Sales Lead

SIMULATE
11.2022 - 02.2024

Sales Director

Alpha Foods
01.2021 - 11.2022

Growth Manager

Wild Earth, Inc.
09.2019 - 01.2021

Sales Director

JUST
01.2016 - 09.2019

Field Marketing Manager

JUST
04.2014 - 01.2016

Field Marketing Specialist

JUST
12.2013 - 04.2014

Bachelor of Arts - Public Relations, Psychology

Winona State University

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