Jenna Carpenter
Dallas,TX
Summary
Seasoned spokesperson and communication leader well-versed in media, online and crisis communication strategies. Experienced updating social media and websites, writing press releases and managing employee interviews. Skilled in pitching stories and engaging media to promote specific talking points.
Overview
6
6
years of professional experience
Work History
Public Information Officer
City Of Dallas
05.2021 - Current
- Managed routine and crisis communications with media and members of public.
- Pitched stories to media organizations to promote company interests.
- Set up interviews with staff members to field media requests.
- Wrote press releases, talking points and and responses to requests for information.
- Assisted with marketing strategy development to increase public awareness and customer engagement.
- Developed campaigns to increase public awareness of company and engage customers.
- Forged strong media relationships to further public relations goals.
- Implemented content editorial calendar to plan marketing campaigns and manage content.
- Produced and distributed internal and external communications.
- Wrote and distributed talking points and quotes for department heads and elected officials.
- Facilitated press conferences and other outreach events to raise visibility of organization.
- Monitored media coverage and produced detailed reports to analyze impact of PR efforts.
Communications Coordinator
Presbyterian Mo-Ranch Assembly
07.2019 - 05.2021
- Generated clear, concise and original verbiage for written communications.
- Assisted with planning, production and execution of email blasts, digital signage boards, special event flyers and social media campaigns.
- Leveraged analytics to optimize communications strategies, better targeting audiences and achieving desired engagement and responses.
- Customized communication plans to fit target audience knowledge and level of expertise.
- Updated website and social media pages with well-coordinated communications aimed at conveying information, generating interest and mitigating negative press.
- Maintained message consistency across channels to fully support short- and long-term communications goals.
- Copyedited, proofread and revised company advertisements, print materials and press releases before dispersal.
- Created social media content across multiple platforms according to content calendars and promotion schedules.
- Maintained corporate website using content management systems and associated plugins.
- Took photographs and videos during special events for promotional materials and social media pages.
- Coordinated with creative and design teams to produce high-quality visuals for marketing materials.
Reporter
Kerrville Daily Times
02.2018 - 06.2019
- Wrote and submitted accurate, engaging, and fact-checked stories.
- Collaborated with other journalists and departments to produce well-rounded and comprehensive news coverage.
- Built strong relationships with sources to gain access to exclusive information.
- Utilized social media to promote stories and build audience.
- Developed stories by researching facts and tracking down sources.
- Responded quickly to emergencies and other breaking news stories.
Education
Master of Arts - Strategic Communication And Digital Strategy
University of Oklahoma
Norman, OK12.2022
Bachelor of Arts - Communication
Flagler College
Saint Augustine, FL05.2014
Skills
- Strategic Planning
- Public Relations
- Social Media Expertise
- Time Management
- Crisis Communications
- Project Management
- Website Updates
- Marketing Materials
- Administering Social Media Accounts
- Media Contacts Management
- Critical Thinking
- Talking Points Expertise
- Media Relations
Additional Information
- FLAGLER COLLEGE AWARDS , Texas Associated Press Managing Editors 2018 Feature Series Class 1A, Honorable Mention
Timeline
Public Information Officer
City Of Dallas
05.2021 - Current
Communications Coordinator
Presbyterian Mo-Ranch Assembly
07.2019 - 05.2021
Reporter
Kerrville Daily Times
02.2018 - 06.2019
Master of Arts - Strategic Communication And Digital Strategy
University of Oklahoma
Bachelor of Arts - Communication
Flagler College
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