Brand Development
Jenna Davison
Marketing Manager
Schaumburg,Illinois
Summary
Enthusiastic and achievement-oriented restaurant marketing professional with a history of implementing strategic and tactical marketing campaigns to drive engagement and sales.
Overview
9
9
years of professional experience
3
3
years of post-secondary education
Work History
Marketing Manager
Four Napkin Hospitality Group
02.2021 - 07.2024
- Administered content calendar to coincide with events and marketing initiatives for four restaurant concepts with10 total restaurants.
- Orchestrated comprehensive marketing strategies for the successful launch of five restaurants, driving brand awareness, customer acquisition, and market penetration through innovative tactics and strategic planning.
- Produced compelling visual content through expert photography and videography, leveraging storytelling techniques to drive brand engagement and foster meaningful connections.
- Managed email database of 31,000+ Subscribers with average open rate of 42.7%.
- Created and optimized advertising campaigns using Google and Meta.
- Developed creative designs using Adobe Creative Suite for print and digital materials.
Freelance Digital Marketer
Half Day Brewing Company
02.2020 - 05.2022
- Strengthened online presence by creating engaging social media content and managing multiple platforms.
- Enhanced customer loyalty and satisfaction by promptly addressing inquiries and resolving issues on social media platforms.
- Managed paid social media advertising campaigns to reach and engage target audiences.
Social Media Manager & Office Assistant
Montenegro Inc.
06.2015 - 12.2019
- Developed social media calendar, which included scheduling email blasts, social media posts, marketing campaigns, and blog posts.
- Managed multiple social media platforms, ensuring consistent brand voice and message.
- Boosted website traffic by 25% through publication and promotion of blog posts, enhancing online visibility and engagement.
- Provided exceptional customer service through timely and thoughtful responses to user comments and messages.
Education
Bachelor of Science - Nutrition, Dietetics And Wellness
Northern Illinois University
Dekalb, IL 08.2016 - 05.2019
Skills
Social Media Platforms
Customer Segmentation
Marketing Analytics
Software
Social Media Management Platform (Hootsuite, Loomly)
Adobe Creative Suite
Email Marketing (Mailchimp)
Wordpress
Office 365
Paid Advertising
Affiliations
- 2023 Young Professional of the Year - Palatine Area Chamber of Commerce (PACC)
- Co-Chair Women in Business - PACC
- Member of Schaumburg Business Association, Palatine Area Chamber of Commerce, Visit Lake County, GLMV Chamber
Timeline
Marketing Manager
Four Napkin Hospitality Group
02.2021 - 07.2024
Freelance Digital Marketer
Half Day Brewing Company
02.2020 - 05.2022
Bachelor of Science - Nutrition, Dietetics And Wellness
Northern Illinois University
08.2016 - 05.2019
Social Media Manager & Office Assistant
Montenegro Inc.
06.2015 - 12.2019
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