Seasoned writer, editor, and collaborator, ready to take the lead in developing and executing resonant storytelling concepts for an innovative leader in the home improvement industry with strong brand values.
Overview
24
24
years of professional experience
Work History
Writer and Editor
Freelance
01.2001 - Current
Develop compelling brand messaging, website copy, and social media for luxury developers and travel brands including Elad Group, Hilton properties, The Cove Atlantis, and others
Partner with local realtor to develop results-driven content promoting residential properties for sale and urban development projects
Conduct interviews and report on lifestyle topics for online and print editorial publications
Research and write city guides and monographs
Content and Editorial Director
Albers Communications Group
01.2010 - 12.2019
Innovated marketing strategies and created winning digital marketing content (newsletters, blogs, social media posts, etc.) that helped clients including Home Instead Senior Care and the Omaha Zoo Foundation consistently engage with their audience
Conceptualized, wrote and oversaw production of effective promotional materials for clients, both online and offline (website copy, brochures, videos, etc.)
Advised on in-house marketing and new business opportunities
Worked remotely to facilitate smooth communications between home offices and franchises around the country
Planned, wrote and edited a quarterly 8-page magazine, brimming with relevant material for Albers clients and potential clients
Features Editor/Staff Writer
Harper's BAZAAR
08.2004 - 11.2009
Interviewed celebrities and industry professionals and wrote bylined features about them
Contributed a minimum of six high-quality ideas each week for possible features
Produced and edited three-to-four cover and inside stories, including service pieces, every month
Compiled and wrote monthly Hot List of upcoming books, movies, and exhibitions of interest to Bazaar readers
Composed monthly editor's letter as well as all speeches, press quotes, awards applications, and important correspondence for editor-in-chief
Oversaw paid staff and interns in the office of the editor-in-chief
Education
University of Nebraska-Lincoln
01.1997
Skills
Long form copy (blogging and articles)
Ghostwriting and speech writing
Video, reels, and ad scripting
Social media strategy and content
Short form copy (headlines, taglines, captions)
Editing and mentoring
Email marketing
Interviewing
Comprehensive projects (books, websites)
Pitch decks
SEO
Books
Harper's BAZAAR's Greatest Hits: Ghost-wrote retrospective book on a decade of editorial under Glenda Bailey and Stephen Gan at Harper's Bazaar magazine (Abrams, 2011), 2011
Mary Mitchell Drawn to Fashion: Wrote and edited monograph to accompany local fashion illustrator's retrospective at Omaha's Durham Museum
Louis Vuitton City Guides: Researched and wrote the New York City shopping segment of luxury city guide, 2003, 2004, 2011
Where to Wear: Researched and compiled comprehensive yearly shopping guides to Paris and New York, 2001, 2002, 2003
Community
Boys and Girls Clubs of the Midlands, Family Guild Executive Board, 01/01/18, 12/31/22, Served as chair of membership, communications and social committees, Boys and Girls Clubs of the Midlands Youth of the Year Award coach, 2019-2022, Mentored Youths of the Year from individual Boys and Girls Clubs in the Omaha Metro area on essays, speeches and interviews they prepare for the annual BGCM citywide competition
Douglas County Election Commission, Poll Worker, 2020