Jenna Giglio

Inbound Sales Development Manager ( Feb 2023 - Present)

• Led the establishment and growth of the inbound sales development team
• Guided the team to consistently surpass monthly targets, maintaining an average attainment of 112% month over month for this year (to date)
• Strengthened lead generation strategies with close collaboration with the marketing team, leading to a 25% increase in MQL conversion rates.
• Facilitated seamless communication between sales and marketing, ensuring consistent alignment on lead qualification criteria and campaign efficacy.
• Created and maintained a comprehensive playbook, outlining best practices for lead qualification, outreach strategies, and CRM utilization.
• Established and maintained key performance indicators (KPIs) to track team performance, resulting in consistent attainment of monthly and quarterly targets.
• Fostered a culture of continuous learning and development through regular coaching sessions, leading to a 25% improvement in individual representative performance metrics.

Sales Enablement Manager (Feb 2021 - Present)

• Work closely with the VP of Sales Development on strategic planning and execution around sales development efforts
• Designed and delivered engaging training sessions, including onboarding programs, product knowledge workshops and sales technique sessions (elevator pitch, objection handling, qualifying, etc) enhancing SDRs' skills and confidence.
• Created and continuously update sales playbooks, call scripts, email templates, and objection handling guides to equip SDRs with the tools necessary to excel in lead qualification and prospecting efforts.
• Implemented a structured mentoring and coaching program to improve ramp time and help veteran SDRs develop leadership skills.
• Utilize data analysis to identify areas for improvement and provided actionable insights to enhance SDR performance and process efficiency.
• Conduct regular assessments and evaluations to measure the effectiveness of enablement programs, making data-driven adjustments to continuously improve the training and development process.
• Manage and maintain the SDR tech stack. (including Outreach, Chorus, Seismic,Lessonly, Regie.ai, and more)

• Managed a full pipeline of 12 diverse target brands.
• Prospected and qualified new clients using salesforce.com and Outreach.
• Helped the marketing team and enterprise sales team create new collateral for prospective clients.
• Attended client conventions to inform and educate the franchisees on Crew.
• Created training roadmap and key objectives for the SDR role at Crew App.
• Averaged 150% of quota.
  

- Responsible for a full sales cycle from prospecting to closing.
- Worked cross-functionally with National Account Executives and Account Managers to successfully launch new campaigns.
- Managed 3,000+ accounts via Salesforce.com.
- Participated in training sessions to new hires at Yelp, nominated & successfully completed Yelp’s Leadership Development Program based on sales numbers, and in-office behavior.
- Promoted to Franchise Account Executive in September 2018.
- Received 5 promotions based on Net Revenue Booked.