Jenna Hernandez
Waco
Summary
I am a Regional Leasing Specialist with 6 years of student housing experience, progressing from Community Assistant (2019) to regional leadership through consistent performance, innovation, and team-focused execution. Currently oversee leasing strategy and performance for a 13-property student housing portfolio, including active oversight of a Morgan Stanley billion-dollar acquisition, supporting leasing execution, stabilization, and revenue alignment during transition. Known for determination, innovative problem-solving, and collaborative leadership in fully virtual environments. Proven ability to drive traffic, optimize conversions, coach teams, and implement high-impact leasing campaigns across multiple markets.
Overview
6
6
years of professional experience
Work History
Regional Leasing Specialist
Campus Advantage/Yugo
05.2024 - Current
- Directed leasing strategy for 13 student housing properties, balancing lease-up acceleration and stabilized asset performance to consistently meet or exceed occupancy and pre-leasing goals.
- Developed and executed property-specific traffic-driving and prospecting plans, including campus outreach, influencer partnerships, digital advertising, and community activations.
- Analyzed weekly leasing metrics (leads, applications, tours, conversions, and aging follow-ups) to identify performance gaps and deploy targeted corrective strategies.
- Led and coached on-site and remote leasing teams, providing ongoing training on sales techniques, objection handling, and follow-up best practices.
- Partnered cross-functionally with marketing, operations, and ownership to align leasing strategies with revenue goals and brand positioning.
- Created and launched regional leasing campaigns (rate positioning, urgency-based renewals, themed promotions) to boost engagement and conversion.
- Supported rebrands, and reputation recovery initiatives, implementing messaging strategies to rebuild trust and drive demand.
- Standardized leasing processes and follow-up expectations across the portfolio to ensure consistent customer experience and brand execution.
- Managed leasing performance in a fully virtual environment, maintaining accountability, communication, and morale across dispersed teams.
- Produced executive-ready reports and insights on leasing health, risks, and opportunities for senior leadership.
- Worked with marketing team to create our yearly campaigns. Renewal, move in, cyber, etc.
LEASING & MARKETING TEAM LEAD
CARDINAL GROUP
08.2022 - Current
- Complete all lease applications & verifications
- Ensure all leasing and marketing expectations are met
- Present the property and utilize the feature/benefit selling
- Evaluates the results of learning courses
- Plan training programs based off property needs
- Responsible for overseeing all training activities within our team
- Liv Plus Arlington - 789 Beds
MARKETING MANAGER
CAMPUS ADVANTAGE
02.2021 - 08.2022
- Created new branding to help push the Forum name
- Managed monthly marketing action plans and executed
- Train the team on Marketing tactics and skill set
- Use performance reviews and skills gap analyses to identify training needs per department, team and individual
- Responsible for overseeing all training activities within our team
- Forum at Denton Station - 1044 Beds
LEASING AGENT
CAMPUS ADVANTAGE
08.2020 - 02.2021
- Push leasing velocity and consistently hit weekly goals
- Create team leasing goals
- Market on campus and in town to bring in the prospect pool
- Forum at Denton Station - 1044 Beds
LEASING AGENT
COMMUNITY ASSISTANT
07.2019 - 01.2020
- Ensure hitting weekly leasing goals
- Planning resident events
- Creating partnerships with local business and University
- Midtown Sam Houston - 364 Beds
Education
BACHELOR OF CRIMINAL JUSTICE -
University of North Texas
12.2025
Skills
- Determined, results-driven leader with strong follow-through
- Innovative thinker with a track record of creative traffic-driving solutions
- Team-oriented collaborator who leads with accountability and trust
- Data-driven decision making using leasing and conversion metrics
- Sales coaching and performance optimization for leasing teams
- Virtual leadership and remote team management
- Prospecting, outreach, and campus engagement strategy
- Campaign development and execution (lease-ups, renewals, urgency)
- Cross-functional partnership with marketing and operations
- Problem-solving mindset in fast-paced, high-pressure environments
- Clear, effective communicator with executive-level reporting skills less
- Creative
- Team Player
Accomplishments
- Leasing manager of the year, 2024
- Created a successful national leasing campaign #LIAOTT, 2021
- Created multiple leasing campaigns as an RLS for entire company roll out (move in, renewal, cyber)
- DEI Leader
- Reached & exceed budget occupancy 2 years in a row as onsite LM
Timeline
Regional Leasing Specialist
Campus Advantage/Yugo
05.2024 - Current
LEASING & MARKETING TEAM LEAD
CARDINAL GROUP
08.2022 - Current
MARKETING MANAGER
CAMPUS ADVANTAGE
02.2021 - 08.2022
LEASING AGENT
CAMPUS ADVANTAGE
08.2020 - 02.2021
LEASING AGENT
COMMUNITY ASSISTANT
07.2019 - 01.2020
BACHELOR OF CRIMINAL JUSTICE -
University of North Texas
Personal Information
Title: Regional Leasing Specialist